194. Open Your Big Mouth: How to Become the Person Everyone Thinks of First with Taylor de la Fuente

Are you watering yourself down because you're afraid of what people will think? In this episode, I sit down with  Taylor de la Fuente, founder of Bigmouth Copy, to talk about how to find your unique point of view, create thought leadership, and become known for something people actually remember. Taylor shares how she helps business owners turn their ideas and opinions into messaging that stands out, plus why being “vanilla” makes you forgettable and how to find the topics you should keep talking about. Tune in to learn how to stop hiding, get brave, and open your big mouth. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Taylor de la Fuente, the big mouth behind Big Mouth Copy. 05:30 Taylor’s top tip to help you overcome writer's block. 08:30 What should you look for when using AI to help write your content? 10:30 Why you need a strong point of view to build a memorable business. 14:30 What is the difference between good content and thought leadership? 16:45 How going against the industry standard can help you find your unique point of view. 21:15 What to remember when you think you have nothing interesting to say. 23:45 How can you find the topics you should keep talking about? 26:45 How to identify the disruptors and opinions that can shape your thought leadership. 29:45 What content format works best for sharing thought leadership? 32:45 How to use carousels and calls to action to turn content into conversions. 36:15 What business owners need to stop doing online. 39:00 Taylor's thought leadership prompt to help you open your big mouth this week. 40:00 How to work with Taylor and find your own “special sauce.” Resources + Links Get Taylor's FREE “Special Sauce” questions to help you uncover what makes you different and identify your thought leadership HERE! Learn more about Taylor and Bigmouth Copy HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.  Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Taylor on IG: @bigmouthcopy