193. How to Build a Personal Brand Without Showing Your Face Every Day

Think you have to constantly be on camera to build a personal brand? In this episode, I’m breaking down why your personal brand is not your face, your content format, or how entertaining you are. It’s the ideas, expertise, stories, and perspectives people associate with your name. I’m sharing how to choose sustainable formats that support your expertise, package one core idea in multiple ways, create content that drives business results, and stop feeding the content machine just for the sake of posting. Tune in to learn how to stop performing for the algorithm, package your expertise in a way people remember, and build a personal brand around what you want to be known for. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Visibility without expertise can make you popular but not profitable. 02:00 How carousels helped me reach millions without relying primarily on video. 03:45 A look inside the Visibility Vault and its customizable Canva templates. 04:45 The moment I realized I was treating visibility like a performance. 08:30 Do you really need video to become known online? 11:15 The packaging problem that makes great expertise look forgettable online. 13:00 Why repeating your core ideas is what makes your personal brand recognizable. 15:30 What do you want people to say about you when you're not in the room? 18:00 The Visual Hook Story Action framework for creating stronger carousels. 20:30 What happened when my agency packaged Lori Harder's expertise for Instagram. 24:45 Why you shouldn't build your entire content strategy around a format you hate. 28:00 Virality, visibility, and being remembered are not the same thing. 33:00 What do you actually want people to know you for? 35:45 How one core idea can generate 25+ content posts. Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.  Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator