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We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make?And what do they wish someone had told them years ago?These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.
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- 2 days ago43 min
120,000 Orders, Why So Many Founders Have ADHD …And How to Use It with Tarah Elizabeth from Voomie
She built a business that's sold 120,000 orders in two years, with the same ADHD brain she once thought was working against her. Tarah Elizabeth Clark is the co-founder of Voomie Supplements, a brand for busy brains. Since launching in May 2024, she's grown her team from 5 to 17, sold out twice in the first two months, and shipped over 120,000 orders. Today, we talk about ADHD, the culture Tarah's built for neurodivergent minds, and the hiring lessons and leadership shifts that came with scaling a business fast. Key moments: 00:00 - Selling out 12 months supply in 24 hours 10:25 - Why Corporate Offices Don’t Work for most people with ADHD 11:34 - How to build a culture that increases productivity (even if it doesn’t look like it) 13:24 - The Small Leadership Move That Changed How Her Team Worked 14:34 - Is ADHD a superpower? 15:58 - What Workplaces Get Wrong About Supporting Mums 19:00 - Do you really need to hire another person? 20:59 - How Tarah and Barry Split Their Roles in the Business 30:11 - The Hiring Lesson Tarah Had to Learn the Hard Way 34:04 - The one thing ADHD founders struggle with 37:01 - Should Founders Tell Their Team They Have ADHD? 39:32 - The First 3 Hires Tarah Would Make If She Started Again You can follow Tarah, Barry and Voomie on instagram on @tarahelizabeth_, @tarah.and.barry amd @voomiesupplements If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- 1 weeks ago44 min
The Hiring Strategy Behind an 8-Figure Side Hustle That Scaled Using Airtasker with Dean Leibbrandt
The year they went full time … they tripled. In this episode, I sit down with Nakie co-founder Dean Leibbrandt to unpack the team and hiring decisions behind their growth. They went three and a half years without paying themselves, used Airtasker to survive Black Friday, and built a lean remote team around life rather than growth at any cost. Dean also shares the mistakes that cost them hundreds of thousands of dollars, including one discount code error that wiped out $205,000 in profit. If you’re building a business around a full-time job, struggling to know when to hire, or wondering how to scale without creating a business that owns you, this episode is for you. Key moments: 00:00: How to Turn a Problem You Care About Into a Product That Sells 03:47: How to Get a Manufacturer to Say Yes When Everyone Else Says No 06:55: Why Your Next Product Could Grow Revenue Faster Than More Ads 08:07: The First Hire That Gives E-commerce Founders Their Time Back 09:16: How to Know When It’s Finally Time to Quit Your Day Job 16:31: The Scrappy Hiring Hack That Can Save Your Biggest Sales Period 19:19: How Running Out of Stock Can Unlock Better Supplier Terms 21:22: How to Build an Eight-Figure Business Without a Bloated Team 23:06: The Offshore Hiring Mistake That Costs You Great Employees 23:42: Why Weekly Check-ins Keep Good Employees From Leaving 24:52: The Leadership Habit That Earns Your Team’s Respect 26:27: The Hiring Advantage Remote Businesses Have Over Everyone Else 31:41: The Fastest Way to Learn What Bigger Businesses Already Know 38:34: The Tiny Discount Error That Cost $205K in Profit To see more from Dean you can follow him on instagram @dean.leibbrandt or on LinkedIn. To find out more about Nakie you can follow them @nakie or nakie.com If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- 2 weeks ago50 min
You are the biggest bottle neck in your business … do this to fix it Matt Srama
Most founders think the answer to "I need to grow" is to work harder. But Matt Srama learned the opposite. Matt Srama went from wrestling 100 kilo men on an NRL field to running Srama Property, the 2026 Buyers Agency of the Year and when his growth really started? The moment he realised he was the bottleneck. In this episode, I sit down with Matt to unpack the discipline he carried over from professional sport, the framework that changed how he hires ("who, not how"), and the exact process he used to find his first team members, right down to filming his own house cleaning routine to hire a house manager. If you're a founder stuck doing everything yourself and wondering when it's actually time to let go, this episode is the playbook. Key moments: 00:00: The 60/40 split every founder eventually has to make 01:50: Why building people comes before building the business 8:06: The one skill that separates founders who make it from those that don’t 11:53: Why the first six month of any business has to be just you 13:19: The first hire you make is rarely the right one, and that’s OK 14:51: The Finder, Minder, Grinder framework every service business needs 16:04: Why chasing the “Unicorn” hires early is a trap 17:17: The real test of hiring people form your own network 22:09: The book that will rewire how you think about scaling 24:38: Why paying more for experience beats training from scratch 34:54: The time and energy audit that will expose where you're leaking focus 37:10: Upgrading from a personal assistant to an executive assistant and why is changed everything 41:20: The unconventional way to hire a house manager You can follow Matt on instagram @matt_srama and Linkedin. Or to Matt’s property podcast Buying Gold Coast. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ If you want to get access to our time audit tool, head over to https://agentsync.com.au/founder-freedom-formula Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- 3 weeks ago59 min
Nobody Talks About the Messy Truth of Scaling to Exit with Lisa Jones
Three multimillion-dollar businesses. One very expensive lesson in letting go. Lisa Jones is a best-selling author, keynote speaker and founder of SHE-com, a powerhouse community of 40,000 women backing female founders of product-based businesses. She's built, scaled and exited multiple companies, and she is currently in hypergrowth mode with one goal: a major exit. In this episode Lisa spills everything. What really happened when she stepped back and watched her business quietly erode for nearly 12 months. How she rebuilt it from the inside out with AI doing the heavy lifting. And how she's built a team she would walk through fire for. Lisa is also one of the most disarmingly honest founders you will ever hear speak. Key moments: 00:00 Why stepping back from your business might be your biggest mistake 5:10: What the agitator role actually looks like in a scaling business 7:49: How to spot a taker before they destroy your culture 10:05: The one world that tells you everything you need to know about a new hire 19:37: Why phantom shareholder agreements might be the retention tool you’ve never heard of 29:04: Building without fatigue. Why every decision needs to answer to this one question 32:11: How to build AI in the back end without losing your human touch 47:23: Why Stepping Back From Your Business Might Be Your Biggest Mistake 52:54: What a decade of being told you’re not good enough does to a leader and how to come back You can find Lisa on instagram @lisajones_co or via Shecom.co If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- Jun 29, 202634 min
What it Takes to Keep a Brand Alive, Relevant AND Profitable for 20+ Years with Nikita Sernack from Nookie
Most brands don’t survive one trend cycle, let alone 20+ years. But Nikita Sernack has built Nookie through the pre-social media days, the rise of founder-led brands, international stockists, COVID, AND the launch of a second label (Rumer). In this episode, I’m sitting down with Nikita to chat about what actually keeps a brand relevant for that long. From building a cult customer base, to knowing when growth isn’t profitable, to hiring people who can take the business further than you can alone. Key moments: 0:00 - How Nikita built Nookie before social media, e-commerce and founder-led brands became the norm 6:21 - Building a guilt following before social media really took off 9:22 - The hiring mistake that makes founders busier than ever 13:48 - What happens when your core product is built for events people suddenly can’t attend 15:03 - Why launching a second brand can expose weaknesses your first brand was strong enough to hide 17:45 - How to lead a team without becoming the person every decision has to come back to 20:13 - What a founder should focus on once the business has grown past the early stage 24:14 - The cost of saying yes to the kind of growth most brands dream of 27:54 - The decision to go global 28:52 - How a major retailer partnership can become more than just a sales channel 29:58 - What it looks like to evolve a brand without losing the reason people loved it in the first place 30:24 - The three hires that can protect the parts of your business customers actually experience Find Nookie on IG @lovenookie and watch Rumer’s relaunch at @rumerthelabel If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- Jun 22, 202657 min
What Could Change For You in Business if You Knew the Right People? A Conversation with Daniel Hakim & Kirsten Scott
Some business owners seem to always know the right person. The person with the answer, the intro, the opportunity, the client, or the advice you didn’t even know you needed. That’s what happens when you stop treating networking like awkward small talk and start building a real network. In this episode, I’m sitting down with Daniel Hakim, CEO of CUB and co-founder of BOA, and Kirsten Scott, co-founder and CEO of BOA, to talk about how the right business relationships can open doors you’d never find on your own. We’re chatting about what makes their style of networking work, why trust compounds over time, how Kirsten went from CUB to co-founder of BOA, and what founders need to know about hiring salespeople, building offshore teams, growing through referrals, and making the right first hires. Key moments: 0:00 - How to bring someone into a bigger leadership role without forcing it, and what happened when Daniel invited Kirsten into BOA 10:39 - Why “networking” and having a real network are completely different things 13:19 - How to walk into a networking event when you’re scared, awkward, or worried you won’t know what to say 22:16 - What to look for when hiring in a growing business, and Daniel’s advice for finding salespeople who can actually sell 30:45 - The biggest lessons Kirsten has learnt from building BOA 33:51 - How CUB started, and what Daniel realised people were really joining for 41:29 - What needs to be in place before an offshore team can genuinely take work off your plate 43:58 - Why Daniel believes your first hire should usually be sales, and how CUB grew without relying on a huge marketing budget 50:27 - What does the next 12 months look like for BOA and CUB? 54:09 -The first three hires Daniel and Kirsten would make if they were starting again today If you’re interested in joining CUB or BOA you can find the links here. www.cub.club www.bornofambition.com If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- Jun 15, 202659 min
The Betts Rebrand: Why They Closed Half Their Stores and Cut EVERY Brand But One (With CEO Michael Breckler)
Betts have just had a rebrand and chances are, you’ve seen it pop up on your social media. Behind that rebrand is Michael Breckler, the fifth-generation CEO of the 133-year-old Australian footwear brand, who has spent the last few years making some huge calls about where the business needed to go next. In this episode, Michael is sharing with me what really happened behind the scenes - from cutting half the store network and removing entire product categories, to tripling online revenue and rebuilding Betts into a brand the next generation actually wants to buy from. Key moments: 0:00 - How Michael became the fifth-generation leader of a 133-year-old family business 5:46 - When simplifying the business becomes the smartest move for growth 9:44 - The reality of closing stores, downsizing teams and making decisions that affect real people 12:42 - What it takes to reposition a legacy brand without losing the trust you worked so hard to build 17:14 - The hard conversations you have when family and business are so closely connected 21:15 - What Michael looks for when hiring A-players beyond skills and experience 25:14 - The tech, content and marketing changes that helped Betts triple online revenue 27:43 - Inside the rebrand process, from website and social content to packaging and product 30:57 - The key to staying culturally relevant 36:10 - Why being great at your job doesn’t automatically make you ready to lead people 38:25 - How to get your team on board with big business decisions (because people hate change!) 42:56 - Keeping your team accountable without holding constant meetings 50:53 - How to stay close to your customer when trends keep changing 56:13 - Modernising a family business without alienating the customers who got you there (it’s not easy) If you want to connect with Michael, visit Linkedin here or his IG @mikebreckler Check out Betts and the teams rebrand over at www.betts.com.au If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
- Jun 8, 202649 min
Hyro: How Steve Chapman Is Building a $100M Brand With a 5-Person Team
What does it actually take to build a brand people trust, talk about and buy from before you have a huge team behind you? Steve Chapman is the founder of Hyro, the Australian electrolyte brand growing fast with high-profile investors including Sarah’s Day, Quade Cooper and Daly Cherry-Evans. Before Hyro, he scaled Shine to more than $60 million in retail sales across 7,000 stores, so he’s not guessing when it comes to brand, retail, marketing or growth… We're covering everything from how Steve is building Hyro to a $100M brand, his ambassador-investor partnerships, AI agents and the brand strategy that's designed to stand out in one of the most crowded categories in the market right now. Key moments: 0:00 - How Hyro is building a fast-growing brand with a tiny team and five AI agents 4:33 - What Steve learned after his first business was shut down by Facebook 7:53 - How Steve spotted the gap in the electrolyte market before Hyro existed 9:18 - The high-profile ambassadors into investors that gave Hyro instant credibility 14:31 - How Steve balances building a global brand while raising a young family 16”62 - Why Steve invested in brand and website experience from day one 19:00 - A look into Hyro’s content strategy 22:26 - Tips on finding a product opportunity in Australia 24:35 - The unhinged strategy Steve used to get Shine stocked in major retailers 28:23 - The journey into selling a product in America 30”33 - What Steve knows he’ll need to change as Hyro expands into America 32:49 - How Hyro is using AI agents across customer service, finance, logistics and operations 36:09 - Getting your team bought into AI when it’s replacing their roles 38:31 Which parts of the business Steve believes still need to stay human 39:31 - How building in public helps Hyro attract high-performing talent 40:48 - The responsibility split between Steve and his wife Taylor 43:15 - The leadership mindset that helps Steve move quickly 44:38 - The first three hires Steve would make if he was starting again today 45:13 - What’s next for Hyro as the brand expands beyond core electrolytes If you want to learn more about Hyro visit www.drinkhyro.com or connect with Steve on IG @stevechapman If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
About Built To Lead
We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make?And what do they wish someone had told them years ago?These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.
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