Free Daily Podcast Summary
Beyond The Technique Podcast: Daily Summaries Delivered
by Kati Whitledge
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago18 min
0739: Five Ways to Sell Yourself
Selling yourself isn't about being pushy—it's about helping people see the value, experience, and unique perspective you bring to the table. In this episode, Kati shares five powerful ways to sell yourself: prove your track record, lead with unapologetic conviction, embrace vulnerability, stay visible, and position yourself as an authority. Whether you're trying to attract new clients, land an opportunity, grow your business, or simply get someone to say yes, these principles will help you build trust and stand out. You'll walk away encouraged to stop playing small, confidently communicate your value, and consistently put yourself in the rooms where opportunities can find you. WATCH ON YOUTUBE: https://youtu.be/lukMEkIIp1k GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
- 5 days ago36 min
0738: Unlock Your Team's Performance Potential
How much should we really trust customer feedback when emotions can change from one moment to the next? In this episode, Kati Whitledge sits down with social scientist, and the CCO for European Wax Center, Katie Mullen to explore the complicated relationship between human emotion, consumer behavior, and the feedback people give businesses. Katie shares why a negative rating may reflect far more than the actual customer experience—and why salon, spa, and beauty business owners need greater context before reacting to every piece of feedback. Tune in to learn how understanding the human behind the response can help you evaluate feedback more objectively and make better decisions for your business. WATCH ON YOUTUBE: https://youtu.be/9JtX_JbGp5s GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW EUROPEAN WAX CENTER Website: https://waxcenter.com Instagram: https://www.instagram.com/europeanwax LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
- 1 weeks ago28 min
0737: Surviving A Salon Walkout
What do you do when your salon experiences a walkout or another devastating team loss? In this episode, Kati shares one of the biggest lessons she learned through her own salon walkouts: give yourself space to feel the emotions, but don't stay there—you have to take action. She also explores the important line between being vulnerable with your team and placing an emotional burden on them that isn't theirs to carry. Most importantly, Kati reminds salon owners why relationships with other owners are essential for surviving—and ultimately thriving through—the very best and very hardest seasons of leadership. WATCH ON YOUTUBE: https://youtu.be/5RzIEVR94EA GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
- 1 weeks ago30 min
0736: Our Top Industry Threat, with Terra Harvell
The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. Kati welcomes back Terra Harvell, founder and CEO of Harper Ellis Hair Co. and Strata Salon Systems, to explore why business acumen, financial literacy, and proven career pathways must become part of every stylist's education. Terra shares candid advice for emerging stylists and challenges salon owners to build profitable businesses that create lasting wealth and meaningful opportunities for their teams. Tune in to discover why getting into the right rooms, learning from proven leaders, and setting aside your ego could help secure both your future and the future of the beauty industry. WATCH ON YOUTUBE: https://youtu.be/4DT5lDGkniA GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW TERRA HARVELL Website: https://stratasalonsystems.com Instagram: https://www.instagram.com/theterraharvell LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
- 2 weeks ago26 min
0735: How to Communicate and Lead Rebels
Are you someone who naturally resists structure, expectations, or doing things simply because "that's how it's done"? In this episode, Kati explores how our natural tendencies can become strengths or stumbling blocks, especially when independence and rebellion keep us from meeting the standards we've set for ourselves. You'll learn why looking to the proven success of others doesn't mean sacrificing your individuality, and how experimentation can help you discover what actually works for you. Whether you're an entrepreneur, innovator, change agent, or independent thinker, this conversation will challenge you to stay open-minded, try before you dismiss, and make choices that move your career and life forward. WATCH ON YOUTUBE: https://youtu.be/8Qw9MV4e5EY GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com THE FOUR TENDENCIES: https://www.amazon.com/s?k=the+four+tendencies+by+gretchen+rubin&crid=1NVFCOF61XU81&sprefix=the+four+ten%2Caps%2C280&ref=nb_sb_ss_p13n-expert-pd-ops-ranker_ci_hl-bn-left_1_12 LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
- 2 weeks ago28 min
0734: Four Signs You're Ready for A Salon Mentor
Are you facing the same team challenges, relying on AI for business answers, or feeling exhausted from making every decision alone? Award-winning salon owner and mentor Celene Dupuis reveals four clear signs that it's time to seek guidance—and why coaching should be the last investment you cut when business gets tough. She and Kati discuss navigating seasons of rebuilding, strengthening salon systems, understanding your finances, and surrounding yourself with people who can help you reach the next level. Tune in for an honest conversation that will help you identify what's holding you back, trust yourself, and take the next right step toward a more profitable and scalable salon. WATCH ON YOUTUBE: https://youtu.be/qeKE4L8vJWA GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW CELENE DUPUIS Website: https://www.cognitoforms.com/RevampSalonCompany/StrategyCallWithCelene Instagram: https://www.instagram.com/celenedupuis LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
- 3 weeks ago30 min
0733: Three Ways to Be Less Timid
Courage isn't something you're born with—it's something you build through practice. In this episode, Kati shares three powerful ways to become less timid: take action before you feel confident, intentionally increase your tolerance for rejection, and get clear about what you want so you can ask for it directly. Through relatable examples for salon owners, leaders, and hairstylists, you'll learn how courageous action can transform everything from difficult conversations and price increases to rebooking, retail recommendations, and career opportunities. If fear of criticism, embarrassment, or hearing "no" has been holding you back, this episode will inspire you to do it scared and start creating the future you truly want. WATCH ON YOUTUBE: https://youtu.be/o4MH_FinNvM GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
- 3 weeks ago35 min
0732: Holiday Marketing Ideas that Work!
Ready to make this holiday season your most profitable one yet? In this festive episode of Beyond the Technique, host Kati Whitledge catches up with marketing guru Kayla Morgan from Imaginal Marketing Group to unpack strategies that actually drive revenue for salons and spas. Kayla spills all the insider secrets on how to boost cash flow using high-converting retail bounce-backs, interactive "spin-the-wheel" prize games, pre-booking incentives, and VIP-only gift card promotions that protect your bottom line. She also shares actionable tips on hosting memorable holiday open houses, driving local community give-backs, and leveraging cutting-edge Answer Engine Optimization (AEO) to make sure your gift guides pop up when shoppers ask AI for recommendations. WATCH ON YOUTUBE: https://youtu.be/-LWd6zZgJJ0 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW IMAGINAL MARKETING GROUP Website: https://imaginalmarketing.com Instagram: https://www.instagram.com/immarketing LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
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About Beyond The Technique Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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