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- 1 weeks ago1 min
#84 One Last Text
The election is days away. The mail, TV, radio, and social media are set. So what can you and your supporters do to turn out voters? Text your friends to go vote. A 2024 Florida field test found that low-propensity conservative voters who received a text from someone they knew were 8.6 percentage points more likely to vote than a control group. How to Do It: 1. Go through your contacts and ask volunteers to do the same: “Hey [Name], just a reminder Election Day is Tuesday. I’m voting for...
- Oct 7, 20266 min
#83 Answering the Tough Questions About Gas Prices
In the final month of a campaign, you get a lot of tough questions. But how do you prepare for questions when you don't know what you'll be asked? Back in Winning Edge #24, we looked at answering tough questions. The key is to pick a structure and keep it short - 60-90 seconds. Here are three tactics for handling a question about gas prices: Two Points Best for a strong, confident answer. Listen, pause 3-4 seconds, then say: "Glad you brought this up. It comes down to two things."State first ...
- Aug 26, 20265 min
#82 Your Personal Focus Group
Ever wished you could put voters from your district in a room for a focus group? You actually can - but not the way you might think. Focus groups grew out of World War II-era "focused interviews" and became a staple tool because you can't talk to everyone. When you knock doors, you're doing something similar - hearing from voters one on one. The key is turning those hundreds of conversations into insights by watching for two things: Surprises and Phrase Patterns. Surprises Listen for when a v...
- Aug 12, 20263 min
#81 Keep Digging: There’s a Pony in There Somewhere
One year after his inauguration, President Ronald Reagan spoke about the year's progress ahead. He told the joke about a father with two sons - a pessimist and an optimist. When the pessimist was put in a room full of toys, he cried, sure someone would take them away. When the optimist was put in a room full of manure, he happily dug through it saying, "There's a pony in there somewhere." Reagan closed with, "There is a pony in here." With the election less than 90 days away, it's easy to fee...
- Jul 29, 20266 min
#80 3 Videos Every Campaign Needs
Short campaign videos fail for the same reason most first dates do - one person talks about themselves and never thinks about it from the other person's perspective. To avoid this, think like a voter. If you scrolled a candidate's social media, what do you actually want to know? Most answers fall into three buckets: Who are you? Why are you running? What will you do? Another way to think about it: Look Back, Look Down, and Look Forward. Video 1: Look Back - Who You Are (90 seconds) Don't make...
- Jul 15, 20264 min
#79 3 Tips to Improve Your Videos
If you've been doing the video challenge from the last Winning Edge, you've probably watched yourself and felt stiffer and less animated than your normal self. Chris Goor, a YouTuber who spent his career filming thousands of interviews, events, and even a royal wedding for the BBC, has three simple tips to dramatically improve your videos - all while still using just your phone. Three Tips to Improve Your Videos: 1. One Idea Per Video Don't overcomplicate with long videosBoil topic down to a ...
- Jul 1, 20264 min
#78 Getting Comfortable Talking to Camera
In October 1968, Richard Nixon walked into a television studio to film ads. He sat stiffly on the edge of a desk, looked at the camera, and started to talk. One aide muttered, "I wish he'd use the teleprompter," to which another replied, "People think he's reading anyway." While Nixon never mastered the teleprompter, he did get good at recording ads without a script, taking multiple takes to find the right flow and words. This was all part of the "New Nixon" strategy - gone was the candidate ...
- Jun 17, 20263 min
#77 The Hand Trick Great Speakers Use
The Margaret Thatcher Story: Late 1970s: Thatcher knew the election would be decided by televisionKnew she wasn't good at TVHired media advisor Gordon Reece, former TV producerReece relentlessly filmed her, reviewed footage togetherWorked on appearance, body language, and voice (from breathy/nervous to lower/commanding)Conducted private polls after appearances to adjust approachEventually got comfortable on camera and won election as Prime MinisterThe Lesson: Thatcher wasn't a naturalShe impr...
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