#80 3 Videos Every Campaign Needs

Short campaign videos fail for the same reason most first dates do - one person talks about themselves and never thinks about it from the other person's perspective. To avoid this, think like a voter. If you scrolled a candidate's social media, what do you actually want to know? Most answers fall into three buckets: Who are you? Why are you running? What will you do? Another way to think about it: Look Back, Look Down, and Look Forward. Video 1: Look Back - Who You Are (90 seconds) Don't make...