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by We Have A Meeting
Every week, Jack Frimston and Zac Thompson from We Have A Meeting chat with brilliant entrepreneurs about sales, mindset, marketing, and everything in between. It’s smart, human, and full of ideas you can actually use. Tune in for sharp conversations, fresh perspectives, and a few laughs along the way.
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- 3 days ago1h 2m
The Brutal Reality Of Building A Business To Sell - James Ashford
How to sell your business: James Ashford built GoProposal from a WordPress plugin and exited to Sage. This is the full story. For founders, agency owners and accountants who want a business that runs, grows and sells without them. James Ashford turned a pricing problem in one accountancy firm into GoProposal, software that let the most junior team member price and sell complex services in under five minutes. In this episode he answers the questions every founder types into Google at 2am: how do I know if I have a business or just a job? How do you actually sell a software company? And what happens to your mental health after the exit? He also opens up about the breakdown that followed the sale, and the inner child work that rebuilt him. Buy his book here: https://www.amazon.co.uk/dp/1781339872?ref=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&ref_=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&social_share=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&bestFormat=true Chapters 00:00:00 Welcome to the Show: Meet James Ashford, Serial Entrepreneur 00:03:19 The Sales Problem: Why Business Owners Can't Let Go 00:05:59 The Restaurant Analogy: How Accountants Price Like Amateurs 00:08:05 The Accountancy Breakthrough: Solving the Same Problem Over and Over 00:14:01 The Four Grand Launch: Building a SaaS Business on WordPress 00:16:32 The Waiting List Strategy: 100 Customers in 30 Days 00:19:54 The Shock and Awe Pack: Customer Retention Through Physical Gifts 00:22:03 The Five Million Pound Goal: Getting Your Wife on the Journey 00:23:49 Taking Over the Space: The Conor McGregor Mentality 00:27:07 The Discounting Problem: How You Train Bad Clients 00:29:30 The Sticking Points: When Revenue Hits a Wall at 18K and 53K 00:34:21 The Competitor Blindside: Losing 25 Percent of Customers Overnight 00:37:11 The Oversuite Launch: Turning Crisis Into a New Product Line 00:38:12 Built to Sell: Manifesting the Acquisition From Day One 00:40:26 The Negotiation That Started Everything: Could We Buy You Instead 00:44:03 Putting On Your Best Suit: Going to Market With an M and A Firm 00:46:02 The Day the Money Hits: Why Everything Felt Exactly the Same 00:47:40 The Loss No One Talks About: Purpose, Team, and Identity 00:48:42 From Apple Tree to Apples: The Shift From Making to Managing Money 00:49:14 Playing to Win Versus Playing Not to Lose: The Corporate Shock 00:51:31 The Breakdown: On Your Hands and Knees at the Side of the Road 00:57:57 The Inner Child and Small T Trauma: Understanding What Drives Us 00:59:49 Equine Therapy and Breath Work: The Journey to Healing 01:00:45 The Final Question: Where Is the Gift in This Moment FRAMEWORKS COVERED The Restaurant Pricing Method | Built to Sell | "Where's the Gift?" | "Who Do I Need to Be?" | The 2-4% Finance Rule | Small t Trauma and Inner Child Healing ABOUT JAMES ASHFORD James Ashford is the founder of GoProposal, the pricing and proposal software acquired by Sage. He now invests in businesses and mentors entrepreneurs, with a focus on founders raising young families. Find James on LinkedIn and Instagram, and @thejamesashford on TikTok. https://jamesashford.com/ YOUR HOSTS Jack Frimston and Zac Thompson are the co-founders of We Have A Meeting, the B2B sales agency behind the Sales Is Therapy method. 🌍 https://wehaveameeting.com 📖 Get the book: https://salesstherapy.com THIS EPISODE IS SPONSORED BY NOOKS The AI dialler that helps your sales team have more conversations: https://www.nooks.ai/wehaveameeting SUBSCRIBE for weekly conversations with founders, sales leaders and psychologists: https://www.youtube.com/@wehaveameeting?sub_confirmation=1 If you're searching for how to sell your business, how to build a SaaS company with no funding, how to price your services, or what a business exit actually feels like, this episode covers it all. James Ashford shares the GoProposal story from WordPress plugin to Sage acquisition, including value pricing for accountants.
- 6 days ago54 min
LIVE Cold Calling Battle: UK vs USA (Jack vs Zac) | Presented by Nooks
Who cold calls better — the UK or the USA? In this LIVE cold calling battle, Jack (USA) and Zac (UK) go head-to-head, dialing real prospects back-to-back to find out whose style, tone, and script actually book more meetings. Building something cool? Running a business? Join our FREE WhatsApp community - https://www.wehaveameetingpodcast.co.uk/ Generate more leads: https://www.wehaveameeting.com Watch as two very different cold calling styles clash in real time: British directness vs. American energy. You'll hear the openers, the objection handling, the pivots, and the moments where each caller either books the meeting or gets hung up on — all live, unscripted, and unfiltered. If you're in sales, SDR, or lead generation, this is a masterclass in how cultural style shapes cold calling success — and a fun, brutally honest look at what actually works when you're live on the phone. Check out Nooks here: https://www.nooks.ai/wehaveameeting Chapters 00:00:00 Welcome to the Show: UK vs USA Cold Calling Battle Begins 00:01:45 The San Francisco List: Dialing America at 8am 00:03:10 First Blood: Jack's Opening Calls and the Data Problem 00:08:14 The Polite American No: Beverly Hills Brush-Offs 00:11:50 Zac Takes the Stage: Parallel Dialing Mode Activated 00:14:03 The Duncan Conversation: When Persistence Pays Off 00:19:47 Jack's Revenge: The Real Work Beatdown 00:21:50 The Embroidery Company: Mark's Marketing Agency 00:24:14 Connection Rate Reality Check: UK 10-30% vs US 5-10% 00:35:48 The Five Second Challenge: When Prospects Give You No Time 00:37:44 Jerry the Berry: The Gatekeeper Transfer That Goes Nowhere 00:39:37 The Dr. Sean Marathon: A Masterclass in Discovery 00:52:54 The Debrief: Who Won UK vs USA
- 1 weeks ago1h 0m
The Cold Calling Blueprint Making Millions on LinkedIn - Sean McPheat
In this episode, we sit down with Sean McPheat, Founder and CEO at MTD Training and Skillshub for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive 25 years in business, why a Tony Robbins weekend walking across hot coals convinced him to quit his £100k corporate job at age 29, and why most people fail in entrepreneurship because they go into it half pregnant instead of fully committing to the fight. We reveal why just because you're good at something doesn't mean you'll be good at leading a business doing that thing, why decorators and painters are brilliant at their craft but terrible at answering emails and sending invoices, and why the acid test question for entrepreneurship is whether you want to be old looking back with regret about all the things you didn't do. More From Sean: https://www.seanmcpheat.com/ Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Nooks* The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit: https://www.nooks.ai/wehaveameeting
- 1 weeks ago19 min
The Ugly Truth: is Samuel Leeds Scamming You?
In this episode, we dive into Samuel Leeds, property entrepreneur and course creator, for one of the most divisive, brutally honest, and strategically revealing conversations about whether he's a legitimate property investor helping people build wealth or a course selling shyster using rage bait and fear mongering to drive clicks and sales. We break down his viral content teaching kids how to buy houses with the bank's money, why flying his children in economy while he sits in first class sparked outrage across the internet, and whether that's actually good parenting or just another algorithmic stunt designed to boost impressions when engagement drops. You'll hear why his appearance on the Gary Economics documentary raised questions about his sales tactics, why telling people to take out loans they can't afford to buy property courses is dangerous advice that Gary Economics was right to call out, and why those that can do and those that can't teach. We reveal why AI scaremongering has become the new FOMO marketing tactic creating urgency around property investment, why claiming your investment properties will hold value when AI takes everyone's jobs ignores the reality that nobody will have money to buy houses if the economy collapses, and why people need to stop being sold on fear and start engaging the rational part of their brain before taking out loans that put strain on their families. You'll hear why Samuel's social media strategy feels all over the place, why his networking content of a nervous 17 year old trying to find investors at a party is bizarre, and why ethical sales means giving people the bad news upfront instead of getting them excited in the moment only for remorse to hit them later. We leave you with one challenge: post a picture of Samuel Leeds and ask Samuel, are you from Leeds, tag us in the comments, and the first person to do it wins 500 pounds while the second person gets the mystery prize. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
- 2 weeks ago1h 7m
Gary Stevenson is Lying, Here's the Proof! - Kent Bray
In this episode, we sit down with Kent Bray, former Citibank trader and therapeutic counselor, for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive in the trading world, why cocaine addiction nearly destroyed everything he built, and why the man who sat beside Gary Stevenson every day says parts of that viral city backstory aren't true. We break down the reality of trading at one of the world's biggest banks, why losing $5 million in a day taught Kent more about resilience than any win ever could, and why the best traders have an innate ability to disseminate information with perfect timing and conviction that separates them from everyone else. You'll hear why Kent made $34 million one year after being down to zero at six months because he was doing three grams of cocaine every morning, why he made $4 million over a weekend by accident while doing coke in his apartment overlooking the Thames, and why colleagues started asking if he had cancer or AIDS because he'd lost so much weight. Kent reveals why Gary Stevenson's claim of being the most profitable trader globally at Citibank isn't truthful according to WhatsApp messages he still has, why Gary sat on a million dollar seat doing nothing after falling out with the bank over unvested stock, and why being genuine and authentic matters more than any cause when you're building credibility. You'll hear why Kent went from 90 kilograms to 63 kilograms as a raging drug addict doing 20 to 30 grams a week, why he's now nine years eight months clean and sober helping professional men who feel like there's no one to talk to, and why his greatest achievement isn't what he achieved but what he overcame. We reveal why a wealth tax would absolutely devastate the UK through intellectual property and wealth migration, why millionaires don't like free handouts because they worked their guts out for everything they have, and why penalising success instead of rewarding it sends a horrible message to entrepreneurs. Kent leaves us with two powerful questions: what's your dream and why aren't you going for it, and where does truth sit in amongst your cause? More from Kent: Website: Kent Bray Counselling and Mentoring Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
- 2 weeks ago32 min
The REAL Problem With Gary Economics!
In this episode, we sit down to react to Gary Economics, the viral internet economist from Ilford, for one of the most brutally honest, divisive, and strategically revealing conversations about whether his message is genuinely helping poor people or just creating rage bait that oversimplifies incredibly complex economic problems into bite sized chunks that lose all their nuance. We reveal why 81% of entrepreneurs have had some sort of crappy sales job like door to door or cold calling before they became successful, why growing up poor and facing adversity should leave you inspired by people who've been there and done it rather than scared by someone telling you the system is rigged, and why the antidote to Gary's message would be sitting him down with someone who can walk him through how quickly you can start making money if you actually try instead of just arguing big picture points that always have holes in them. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
- 3 weeks ago49 min
Why I Wouldn’t Open a Restaurant Today: Tom Kerridge
Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/ In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most brutally honest and strategically revealing conversations about why opening a restaurant today would be financial suicide, why even packed restaurants operating at full capacity are barely breaking even, and why the margins in hospitality have been completely obliterated by a perfect storm of food inflation, energy costs, national insurance hikes, and minimum wage increases that have made profitability almost impossible. We break down the numbers behind the crisis: cooking oil and beef have gone up over 100% in the last five years, utility bills have skyrocketed, national insurance contributions have been driven incredibly high, and minimum wage increases mean a 22 year old working 45 hours a week now costs over £30,000 a year instead of £21,000. You'll hear why a hospitality business employing just 10 people at minimum wage has seen wage costs increase by 80 to 100 grand a year, wiping out any profit margin that existed before food inflation and energy costs even come into play. Tom reveals why he wouldn't open a restaurant today without the right conditions, why taking your business to the gym and tightening everything up without losing your DNA is the only way to survive right now, and why the moment you start de-skilling and buying pre-bought product it becomes a race to the bottom that destroys the entire UK food scene we've built over 25 years. You'll hear why 21 businesses are shutting every week, why the country is being run by the accountant instead of the operators, and why nobody's successful business is run by the accountant because operators make decisions about growth while accountants just monitor spreadsheets. More from Tom: Website: https://www.vatstheproblem.co.uk/ Instagram: https://www.instagram.com/cheftomkerridge/?hl=en Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
- 3 weeks ago6 min
Keir Starmer vs Tom Kerridge: The UK Hospitality Crisis
Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/ In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most tactical, politically charged, and strategically brilliant conversations about what it really takes to create change at government level, why this isn't Tom Kerridge versus Keir Starmer but a coordinated industry wide movement, and why being officially fucking loud matters more than following official petition processes if you actually want Treasury to listen. You'll hear why Tom warned government beforehand that this campaign was coming, why he's been invited into meetings with the Business and Trade Secretary who understands that VAT reduction is the key lever to hospitality survival, and why front bench ministers already know this works because they're doing 5% VAT on kids meals this summer to encourage theme park visits. We reveal why this has become cross party with Nigel Farage, the Liberal Democrats, the Conservatives, Andy Burnham, and Angela Rayner all backing hospitality VAT reduction, and why Tom is deliberately building regional ambassadors up and down the country so this doesn't become about one celebrity chef but about saving the pub just around the corner from you. More from Tom: Website: https://www.vatstheproblem.co.uk/ Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/
About We Have A Meeting
Every week, Jack Frimston and Zac Thompson from We Have A Meeting chat with brilliant entrepreneurs about sales, mindset, marketing, and everything in between. It’s smart, human, and full of ideas you can actually use. Tune in for sharp conversations, fresh perspectives, and a few laughs along the way.
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