Free Daily Podcast Summary
Unlocking Behaviour Change: Daily Summaries Delivered
by Robert West
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago27 min
Jamie vs AI in creative persuasive messaging Part 2 AI's turn
Robert has challenged Jamie to create campaign messaging that encourages active travel (e.g. cycling to work) . . . The catch is he’s also asked the AI to do the same thing. Join the duo as they brainstorm ideas and talk through the creative process. In the last episode, Jamie had a go. In this part, we see what AI came up with. Spoiler alert: it's not great! Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- 1 weeks ago27 min
Jamie vs AI in creative persuasive messaging: Part 1 Jamie goes first
Robert challenges Jamie to create an ad campaign that encourages active travel (e.g. cycling to work) . . . The catch is he’s also asked the AI to do the same thing. Join the duo as they brainstorm ideas and talk through the creative process. In this episode, Jamie has a go. Next time, it's AI's turn. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- 2 weeks ago25 min
Can we tell when people are lying to us?
As UK Celebrity Traitors nears its finale, Robert and Jamie discuss the psychology of lying and deception – and just as importantly, how good are we at detecting lies? A mega review of the research evidence put us at just above chance level, with a bit of a bias towards believing people rather than doubting them. But is there more to this than meets the eye? Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- 3 weeks ago26 min
Communication for behaviour change
Robert has been to China with Susan (Michie) to launch the Chinese translation of the Behaviour Change Wheel book. Robert waxes lyrical about what a wonderful time he had and how smart, fun, and kind his hosts were, and how modern, clean, and efficient everything was ... Meanwhile, in what's left of the episode ... Robert and Jamie discuss how to think about ‘active communication’ when it comes to changing behaviour: the point being that there's a whole lot of work to do in communication before you can deliver behaviour change techniques: grabbing attention, ensuring that people get the message, getting people to believe the message, then getting them to remember it when required, and last but not least, getting them to act on it. There's a lot of science behind all of these. When it comes to changing people's minds, Robert refers to a Substack article on how this is rather like trying to get a Large Language Model not to hallucinate. Here's a link to it. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- Oct 13, 202626 min
Can we make economic theory more accurate if we base it on behavioural science?
In the previous episode, Robert castigated economics and economists' concept of 'utility' as fundamentally flawed, leading to models whose predictions keep being wrong. This week, Robert sketches out a way of thinking about utility that could improve economic modelling, yield more accurate predictions, and provide a more rational basis for macro-economic policy. A bold claim ... but this is a podcast, not an academic paper! Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- Oct 6, 202628 min
Economists have it all wrong: How we should be looking at 'utility'
Robert has a bone to pick with economic theory . . . In fact, he wants to pick its bones clean and start over with a much better theory for everyone! Join the duo as they discuss what economic theory gets wrong and how it might be put right . . . Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- Sep 29, 202624 min
The good and the bad consequences of classifying things differently!
Derisory amounts of money paid for a piece of work called an 'honorarium' seem ok when if they were a 'fee', it would be insulting! Robert and Jamie discuss how we react differently to the same things when they are classified and labelled differently. This includes clinical diagnoses, where receiving a 'diagnosis' can be a huge relief to sufferers but can also carry stigma. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
- Sep 22, 202629 min
Classifying the world - how we do it and what are the consequences?
Robert and Jamie discuss the crucial question of how we classify and label things: one of the most basic things that we do in our mental and social world. But in an infinitely complex universe, putting things into boxes is fraught with difficulties, and classifications lie at the heart of important disputes. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange Ask a question at: https://www.unlockingbehaviourchange.com
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About Unlocking Behaviour Change
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
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