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This Can't Be That Hard: Daily Summaries Delivered
by Annemie Tonken
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago14 min
393 - One SEO Tool to Rule them All with Melissa Arlena
I'll admit it... SEO tools sometimes make my eyes glaze over. I was okay with Google Analytics for a while, but then it changed and I lost track of where anything lived. I suspect I'm not the only one. So when I heard Melissa Arlena of Picture Perfect Rankings talking about how if she had to pick just ONE SEO tool to use, it would be Google Search Console, I knew I wanted to have her explain it in plain language... not just for me, but for all of us who would rather be shooting or relaxing or...
- 1 weeks ago11 min
392 - Exercising Your Interest Muscle with Bobbi Barbarich
The busy season can be a lot. Sessions start to blur together, the inbox never quite empties, and - for a lot of photographers - this is the time when photography starts to feel more like work than fun. As normal as that feeling is, it's also something to watch out for: if you notice your creative spark flickering, it's important to pay attention so that it doesn't sputter out completely. The trick is that when you're busy, it often feels like you don't have time to pay attention, much less d...
- 2 weeks ago11 min
391 - Lasting Impact Beyond the Photos with Shaun Austin Gordon
I've met Shaun Austin Gordon at several industry events over the years. He's a former wedding photographer and the founder/owner of KISS Books, which makes gorgeous professional albums. This past spring, we got to talking about the impact we have as photographers, and he shared an idea he's working on that really got my wheels turning. In this Stories and Shorties episode, Shaun is sharing: The concept behind the "relationship care card" he's developing for wedding albums The two...
- 3 weeks ago17 min
390 - Intent-Based Marketing On Google with Lindsay Herkert
The first episode I recorded with Lindsay Herkert back in February of 2025 has been one of my most popular episodes to date. Lindsay has a way of taking something as intimidating (and boring) as Google Ads and making it feel doable and even fun... which is no small feat! Today she's back with a Stories & Shorties episode about what's changed - and what hasn't - in the search world since AI hit the scene, and this one is a must-listen. Lindsay's take is refreshingly calm. She's not panicki...
- Oct 6, 202617 min
389 - 4 Small But Mighty Tips You Can Use Today with Rebecca Hunnicutt
When I asked my friend Rebecca Hunnicutt to contribute to our Stories and Shorties series, I didn't give her any specific direction - she's an educator and long-time family, maternity, newborn, and school photographer in Portland, Oregon, so I knew she'd share something good. What I didn't anticipate was that she'd send me FOUR somethings - four separate ideas, each of which could have been its own full episode - and fit them all into under five minutes. So I'm doing this episode a lit...
- Sep 29, 202611 min
388 - Marketing to Referral Partners with Emily Kim Huynh
Every photographer I know would love more referrals, but they're all looking for them in the same place: their past clients. Of course, past clients can be a wonderful source of referrals, but the timing isn't always right, and we don't want to ask too often (or too forcefully) and risk making our clients uncomfortable. That's why I wanted to bring Emily Kim Huynh back on the show. Emily's background is in tech and business, and her outside-the-photography-box thinking has led her to a ...
- Sep 22, 202611 min
387 - The Two Questions with Ina Jalil
90% of client confusion and problems - including low sales averages - can be traced back to things that happened (or perhaps didn't happen) much earlier in the process. That's exactly what my guest this week unpacks. Ina Jalil is a pet photographer based in Canberra, Australia, and she coaches pet photographers globally on booking more premium clients consistently. Even though Ina's strategy comes from in-person sales for pet photography, this works no matter your niche or business model, bec...
- Sep 15, 202610 min
386 - Privacy Options for Clients with Lydia Fine
When Lydia Fine suggested client privacy as a topic for her Stories & Shorties episode, I almost said no... it honestly felt too big and important for such a short episode. Privacy is one of those issues that's expanding fast, in the world generally and in our industry specifically, and it deserves way more than a quick conversation. But the more I thought about it, the more I realized Lydia had something genuinely useful to hand you right now, even if the bigger conversation is still ahe...
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About This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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