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This Can't Be That Hard: Daily Summaries Delivered
by Annemie Tonken
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago10 min
386 - Privacy Options for Clients with Lydia Fine
When Lydia Fine suggested client privacy as a topic for her Stories & Shorties episode, I almost said no... it honestly felt too big and important for such a short episode. Privacy is one of those issues that's expanding fast, in the world generally and in our industry specifically, and it deserves way more than a quick conversation. But the more I thought about it, the more I realized Lydia had something genuinely useful to hand you right now, even if the bigger conversation is still ahe...
- 1 weeks ago11 min
385 - Marketing Monday with Maddie Peschong
Being your own boss comes with a lot of big benefits, but there are challenges, too... and one of the surprising ones is how hard it is to get things done when you're the only one managing your time. On this week's Stories & Shorties episode, Maddie Peschong is sharing her secret weapon: Marketing Mondays: a block of time every single week that's just for marketing, no matter what else is going on. In this episode, she's sharing: Why Marketing Monday works even though it loo...
- 2 weeks ago15 min
384 - Busy Season Hack: Minimizing Time & Maximizing Profit with Lyndsay McNiff
This week, we're shifting gears. The busy season is upon us, and from now straight through the holidays, we're all going to be chasing our tails in one way or another - with marketing, with sessions, or even just with general pre- and mid-holiday chaos. So instead of hitting you each week with a longer, meatier episode, I've put together a series we're calling "Stories & Shorties." These are bite-sized tips and stories from some of my favorite photographers and educators, intended to give...
- 3 weeks ago35 min
383 - Playing the Long Marketing Game with Tiffany Crenshaw
Here's something see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the time it's over, you don't want to think about it any more... you're just onto the next thing. You skip the debrief. You promise yourself you'll remember what worked. But then six months later you're reinventing a wheel you've already built two or three times. To close out our back-to-school marketing challenge, I brought on my friend Tiffany Crenshaw f...
- Aug 18, 202636 min
382 - The BTS Marketing Challenge: Manage your Messaging with Melody MacDonald
You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's excitement, maybe it's fear, or maybe it's a combination of the two, but according to our nervous system, it's all the same. We talk a lot on this podcast about what to say to fill your calendar. What we don't talk about enough is how what's happening in your body when you respond tends to show up in your words whether you mean it to or not. That's exactly why I ...
- Aug 11, 202625 min
381 - Creating an Appetizing Offer Menu
Most restaurant menus have a handful of apps, a handful of entrees, and a handful of desserts: enough to give people choices and accommodate dietary restrictions, but not so many that people get overwhelmed. So why do most of us limit our photography "menu" to one or two items? When your business only has one package, one price, the offer is take it or leave it: you're handing hesitant clients an easy way to say no by saying nothing at all. In this episode, I'm breaking down: Why a sin...
- Aug 4, 202636 min
380 - The Back-to-School Marketing Challenge: Organizing Your Leads with Dayna Schaaf
It's August, which means it's probably feels way too early to think about Black Friday, holiday cards, or filling your calendar for Q4... but that's exactly why now is the time to do it! Every year I watch the same thing happen: photographers coast through summer, and then the second Starbucks rolls out everyone's favorite seasonal latte, panic sets in: empty calendar, no plan, reactive scramble. This month on the podcast, we're running something we're calling the Back to School Marketing Cha...
- Jul 28, 202618 min
379 - 20 Steps in One Direction
Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typically this is because they've heard advice or purchased a course that may be well-intentioned, but doesn't really align with their unique circumstances or goals. Before they know it, they've spent their valuable time, money, and energy heading in the wrong direction, and now have to spend more of each of those things to get themselves back on track. I'm w...
About This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
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