
This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)Request ownership of a Business Profile📝 Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land)📝 Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher)📝 AI Overview 6-pack (Joy Hawkins)📝 AI Is Killing Content: The Only Way to Win (Ross Simmonds, SterlingSky)📝 Reddit Keyword Research with Claude: 3 Levels From Beginner to Pro (Usman Akram)
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Stop the AI Slop, Claude Research Assistant & New GBP Verification | E48 The Whitespark Local Update

13K AI Citations, E-E-A-T Tips & 2026 Local Discovery Index | E47 The Whitespark Local Update

NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update

AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update
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