Stop the AI Slop, Claude Research Assistant & New GBP Verification | E48 The Whitespark Local Update

Darren Shaw and Claire Carlile break down the biggest local SEO, Google, and AI search updates from the past week, including:📝 Google Business Profile Verification: Submit a Business Photo (Ben Fisher)📝 Claude Project for Improving Information Gain for SEO (Steve Toth)📝 The new rules of AI search (Crystal Carter)📝 Study: How Keywords in Business Names Currently Impact Google Local Pack Rank and AI Search (Miriam Ellis)📝 Has excessive use of AI slop knocked us back to an “anti-digital” age? (iPullRank newsletter, Carly Stoenner)Sign up here📝 We Are Living in a ‘ChatGPT Flyer Pandemic’ (Jason Koebler)📝 Side of slop? Bizarre AI food images jump from online to IRL menus (NBC News)📝 Google is now asking about edits BEFORE they go live (Claudia Tomina)