Free Daily Podcast Summary
The Whitespark Local Update: Daily Summaries Delivered
by Darren Shaw & Claire Carlile
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago20 min
Stop the AI Slop, Claude Research Assistant & New GBP Verification | E48 The Whitespark Local Update
Darren Shaw and Claire Carlile break down the biggest local SEO, Google, and AI search updates from the past week, including:📝 Google Business Profile Verification: Submit a Business Photo (Ben Fisher)📝 Claude Project for Improving Information Gain for SEO (Steve Toth)📝 The new rules of AI search (Crystal Carter)📝 Study: How Keywords in Business Names Currently Impact Google Local Pack Rank and AI Search (Miriam Ellis)📝 Has excessive use of AI slop knocked us back to an “anti-digital” age? (iPullRank newsletter, Carly Stoenner)Sign up here📝 We Are Living in a ‘ChatGPT Flyer Pandemic’ (Jason Koebler)📝 Side of slop? Bizarre AI food images jump from online to IRL menus (NBC News)📝 Google is now asking about edits BEFORE they go live (Claudia Tomina)
- 1 weeks ago16 min
13K AI Citations, E-E-A-T Tips & 2026 Local Discovery Index | E47 The Whitespark Local Update
Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including:📝 Wordfence Argus Finds Unauthenticated Arbitrary File Upload Vulnerability in Gravity Forms (Alex Thomas)📝 The 2026 Local Discovery Index (SOCi)📝 How to Grow Your Brand Authority for AI Search (GEO, AEO) (Crawling Mondays by Aleyda Solis)📝 Practical guide to improving EEAT in your content (Steve Toth)📝 We tracked 13,184 AI citations across 4 LLMs. Here’s what we learned… (Andy Crestodina, Bill Widmer)📝 What SEOs Get Wrong About AI Search (Andy Crestodina)
- 2 weeks ago20 min
NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update
Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including:📝 “Tell Maps” is live! (Claudia Tomina)📝 Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman)📝 What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw)📝 The Best Persona Tool On the Web Is Now Live (Rand Fishkin)📝 EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near Media, Mike Blumenthal)📝 THE COMPREHENSIVE GUIDE TO MARKETING PERSONAS (iPullRank)
- 3 weeks ago26 min
AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update
In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks:📝 Breaking news: View Counts on Google Posts (Muhammad Hussain)📝Hack to Get Activities on Your Google Business Profile (Claudia Tomina)📝 Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media)📝 How AI text watermarking works (James Padolsey)📝 Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky)📝 Google Local Service Ads Now Pull Content Straight From Your Website (Ishan Gupta)📝 Direct Traffic in GA4: What It Really Measures (and 10 Ways to Increase It) (Andy Crestodina)
- Aug 18, 202620 min
Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update
In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks:📝 Links back in GBP products populated via product editor (Claire Carlile)📝 Whitespark Analyzed GBP Review Questions for 765 Businesses (Miriam Ellis)📝 Yelp Licenses Its Review, Photo, and Request-a-Quote Data to ChatGPT ((Krystal Taing)📝 You Need to Nail Your “Brand Facts” (Cyrus Shepard)📝 New GBP Feature: Report Owner Response (Vinay Toshniwal, Jacek N. Kozio)📝 15 Tips for Winning in LLMs (Suganthan Mohanadasan)Follow us on LinkedIn ❤️Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/Claire Carlile: https://www.linkedin.com/in/clairecarlile/
- Aug 12, 202620 min
TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update
This week, Darren Shaw and Claire Carlile break down the biggest local SEO stories, including:📝 These SEO Strategies Drive 90% of Your AI Visibility (Cyrus Shepard)📝 Low-Effort Leap in Local SEO: Target a 2nd Language on Your Site with a Plugin (Phil Rozek)📝 How to Generate High Quality Leads Through Your Website (Exposure Ninja)📝 Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are (Rich Sanger)📝 Why you need to "TikTokify" your Google Ads (Talia Wolf and Jyll Saskin Gales)📝 I made my nail lady open her Google Ads account before I left the chair (Ameet Khabra)
- Aug 4, 202619 min
Google’s New AI Local 6-Pack & Reddit Research with Claude | E42 The Whitespark Local Update
This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)Request ownership of a Business Profile📝 Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land)📝 Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher)📝 AI Overview 6-pack (Joy Hawkins)📝 AI Is Killing Content: The Only Way to Win (Ross Simmonds, SterlingSky)📝 Reddit Keyword Research with Claude: 3 Levels From Beginner to Pro (Usman Akram)
- Jul 29, 202622 min
AI Ranking Factors, SAB Pin Hack & Google Review Problems | E41 The Whitespark Local Update
🔥 Whitespark Local Ranking Grids This week, Darren Shaw is joined by special guest Amy Toman to break down the local SEO stories you need to know, including:📝 Hack to Move the Map Pin for an SAB (Mika Lepisto)📝 Warning About GBP Review Management (Amy Toman)📝 AI Search Visibility & Ranking Factors - For 1,100 Market Segments📝 Massive Correlation Study of LLM Ranking Factors (Ben Wills)📝 Google Review Not Posted (Amy Toman)📝 What Local Brand Actually Means to Google and AI (Near Media Podcast with Cyrus Shepard)📝 Two Types of GBP Blocks (Amy Toman): article not yet published.🔥 Whitespark Local Platform
About The Whitespark Local Update
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from The Whitespark Local Update in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's The Whitespark Local Update daily summary?
It's a free AI-powered email that summarizes new episodes of The Whitespark Local Update as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the The Whitespark Local Update podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official The Whitespark Local Update product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Darren Shaw & Claire Carlile.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts. Upgrade to Pro for 15, or Premium for 50. Browse our full catalog at /podcasts.
How often does The Whitespark Local Update release new episodes?
The Whitespark Local Update publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does The Whitespark Local Update cover?
The Whitespark Local Update covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting The Whitespark Local Update summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.