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The Relentless Optimist: Daily Summaries Delivered
by Meliora
The Relentless Optimist is a Meliora podcast. We believe better is always possible.
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- 2 weeks ago17 min
The Story of the Challenger Brand - Juice FM Liverpool
Liverpool, 2002. A city like no other. Young, vibrant, passionate about music and club culture. And its airwaves belong to a heritage giant. Breaking into UK radio means winning a licence, and licences are almost impossible to come by. So after repeated failed bids, one company tries something different: buy a small station that already exists and turn it into a market leader. Radio City broadcasts from the tower that dominates the skyline. Everyone in Liverpool grew up listening to it. Juice FM is struggling to make an impact. The fightback starts at breakfast. A presenter is poached from the competition. His co-host is discovered not on the radio, but on stage in a pantomime. Within days, listeners are texting in demanding to know more about her. Then comes the on air promotion that changes everything. A mystery person hidden somewhere in the city. Clues dropped live on air. Hordes of people stopping strangers in the street to ask one question and spread the station’s name. With limited resources, but a team curious enough to use technology to punch above their weight, Juice FM Liverpool becomes the station everyone is talking about. This is a story of how courage, curiosity and relentless optimism turned an underdog into the sound of a city. This is the story of the Challenger Brand - Juice FM Liverpool. Welcome to The Relentless Optimist. CHAPTERS: Introduction The Challenger Strategy Finding Leanne The Fugitive Building Momentum Culture And Impact
- Oct 6, 202620 min
The Story of Absolute Coldplay
What do you do when you're a brand new radio station and you need to prove you're different? You fly to Munich, record one of the biggest bands in the world, and hope the lead singer agrees to an interview. In the summer of 2008, Absolute Radio was weeks from launch in a market full of repetitive pop playlists and very little storytelling. Coldplay, meanwhile, were well on their way to becoming an era-defining band, and they had a stadium-sized gig lined up in Munich just days before the station went live. The usual approach would have been a breakfast show interview or an acoustic session in a studio. The team wanted to make a documentary instead, something commercial radio simply didn't do. There was very little time and even less budget. Breakfast presenter Christian O'Connell was sent out to tell the story. But could he secure the interview that was crucial to the documentary’s success? Chris Martin was protecting his voice. The clock was ticking. This is a story of an ambitious idea, of producing excellence against the odds, and of using storytelling to bring joy to millions. This is the story of Absolute Coldplay. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: Introduction The Rise of Coldplay Recording On A Budget Chasing the Interview Post Production Sprint The Sony Award
- Apr 8, 202616 min
The Story of the First Multi-Screen Australian Open
Ten days before one of the biggest events in the global sporting calendar, a decision is made - the web experience for streaming the Australian Open tennis needs to be rebuilt from scratch. It’s a race against time to deliver on what has been promised - every point, of every match, on every court, available to watch live. This is a story of one summer in Melbourne, with matches pushed late into the evening and a team working in shifts through the night. Of Serena William's mum dancing in the stands, Nick Kyrgios doing what Nick Kyrgios does, and Leighton Hewitt's final match. A story that ends with nearly half a million app installs for a new product, millions of video streams, and a team behind it all that became more like a family. This is the story of the first ever multi-screen Australian Open. Welcome to The Relentless Optimist. CHAPTERS: Introduction The app build The ten-day rebuild The war room social team The legacy
- Mar 27, 202617 min
The Story of Streaming Every Event at the Rio Olympics
Rio de Janeiro, 2016. The first Olympics in South America. Millions of Australians expect to be able to watch every athlete, every event, 24/7. The only problem: the technology isn't quite there yet. Seven West Media has outsourced development of the streaming platform to the official Olympic Broadcasting Services. What initially seems like the safe bet, soon begins to fall apart. Days before the Games begin, a UX audit returns 500 rows of feedback. The bug list isn't burning down. It's growing. Cue last-minute flights to Rio, unfinished accommodation with no windows, and long nights spent going through lines of code trying to fix the stuttering streaming service that millions of Australians were relying on. This is a story of ambition, of lessons learned, and the power of optimism. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: Intro The Streaming Vision The UX Chaos Arriving in Rio The Social Backlash Turning the Corner The Lessons
- Mar 4, 202619 min
The Story of 7Plus
In a windowless warehouse in Sydney, a small team of digital professionals are building something in secret. It will be a new way for millions of Australians to watch television. The deadline for completion? Just nine months away. The launch event? One of the biggest TV moments of the year. All they have to do now is make sure they are ready. The task is huge, but they’re all aiming for the same North Start - build apps that will work on iOS, Android, web and every popular model of connected TV. This is a story of how being relentlessly optimistic, full of courage and curiosity can lead to amazing things. This is the story of 7Plus. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: Intro The Secret Warehouse Team Chaos And Fun Building Every Platform Launch Night The Legacy
- Jan 27, 202618 min
The Story of Absolute Radio - A Brand Worth Fighting For
2001. A garden in Dublin. Three business partners are naming their radio consultancy. They choose "Absolute Radio International”. Little do they know how important that decision will become. Fast forward to 2007 and those people are at the iconic Virgin Radio and they make a difficult but decisive decision: rebrand. Absolute Radio is born but three days before launch, a legal challenge over the name threatens to throw all of their plans off course. This is a story of how courageous courage, curiosity and relentless optimism led to the creation of one the radio industry’s most well-known brands. This is the story of Absolute Radio - a brand worth fighting for. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: Introduction The Initial Idea The Rebranding The Legal Battle The Legacy
- Dec 14, 202518 min
The Story of the Race that Nearly Broke the Internet
Every year, millions of Australians stop what they’re doing for four minutes to watch horse racing’s most iconic event, The Melbourne Cup. In 2015, how they watched that race was set to change. A bold idea was about to become a reality - for the first time, the event would be live streamed to mobile phones across the country. What had led up to this moment is a story of courage, curiosity and creativity. Of overcoming the odds to deliver, in just 100 days, something that had never been done before. The cost of failure? Enormous. The reward for pulling it off? The start of a new era in how live television is consumed. This is the story of the race that stopped a nation - and didn't break the internet. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: Introduction The Bold Idea The Streaming Rights The Big Day The Legacy
- Dec 8, 202518 min
The Story of Radio Player
In the early 2000s, the UK radio industry faced an existential threat: streaming was changing everything, and radio risked being left behind. The problem was clear. But the solution required something unprecedented: getting one of the most competitive industries in the world to work together. With FM and DAB, listeners could switch between stations on one device without a moment’s thought. But streaming created chaos - thousands of websites, hundreds of apps, fragmented experiences. Eventually, the industry would come together behind a simple vision: agree on technology, compete on content. Getting rivals to agree meant solving technical challenges nobody had tackled before. It meant creating a space where all parties were on an equal footing. It meant putting short-term thinking to one side. This was about the long-term survival of radio - this is the story of Radio Player. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. Introduction The Challenge Collaboration The Technical Model The Launch Radio Player's Legacy
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The Relentless Optimist is a Meliora podcast. We believe better is always possible.
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