Building Sales Teams in Mexico: Mario Oliveros Figueroa on LATAM Talent & Cross-Border Selling

Mario Oliveros Figueroa has spent his career doing one thing: building sales teams across Latin America. Today he's the Global Director of Latin America at Niyamo, one of the largest payroll services companies in the region. In this conversation, we get into the "sales triangle" of Mexico's three business cities, how sales talent differs from Colombia to Argentina to Brazil, the AI tools changing the game for outbound teams, and what U.S. companies almost always get wrong when they first try ...