Lenny's Podcast: Product | Career | Growth

"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel

November 9, 2025·1h 21m·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
Jen Abel, GM of Enterprise at State Affairs and co-founder of Jellyfish, returns to the podcast to share counterintuitive, high-leverage strategies for scaling B2B startups from $1M to $10M in ARR through enterprise sales. She argues that startups should target tier-one enterprise logos e

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Guest

J

Jen Abel

conversational on Lenny's Podcast: Product | Career | Growth

Mentions

Books, people, and resources mentioned in this episode.

People

Jen AbelLennyJason LemkinKathy Sierra

Companies

JellyfishState AffairsPalantirOpenAI

Topics

B2b SalesEntrepreneurshipFundraisingLeadershipProduct ManagementSalesStartupsVenture Capital

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