The GTMnow Podcast

Inside LinkedIn: buyer behavior, how to social sell, why warm intros get 3x the response, why only 45% of sellers are seen as trustworthy and the 4 behaviors that separate top sellers | Catherine Flynn (LinkedIn Sales Navigator)

September 23, 2026·41 min·6-min readinterviewtechnology
Podzilla Summary (6 min)
TLDR
Sellers today operate in an era of information abundance, but trust has become the scarcest resource. According to LinkedIn’s Trust Advantage report, while 86% of buyers say expertise builds trust, only 45% find sellers trustworthy—creating a 41-point credibility gap. The solution isn’t m

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Guest

C

Catherine

interview on The GTMnow Podcast

Mentions

Books, people, and resources mentioned in this episode.

People

CatherineSophie BuonassisiDaniel Disney

Companies

LinkedInMeta

Products & Tools

Sales Navigator

Research & Papers

Profound

Topics

Artificial IntelligenceB2b SalesDigital MarketingFuture Of WorkLeadershipMarketingProductivitySales

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