The Game with Alex Hormozi

Rich People Buy Differently (So Price Like It) | Ep 949

March 3, 2026·44 min·3-min readsoloself improvement
Podzilla Summary (3 min)
TLDR
The reason most people don’t make as much money as they want is because they’re selling to people who don’t have money, rather than targeting the top 1% who hold the majority of wealth. By pricing higher and serving fewer, wealthier customers, you can dramatically increase profit with les

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Guest

A

Alex Hormozi

solo on The Game with Alex Hormozi

Mentions

Books, people, and resources mentioned in this episode.

People

Alex Hormozi

Books

The Offers Bookby Alex Hormozi

Companies

acquisition.com

Products & Tools

10-Stage Roadmap

Topics

Business ModelsEntrepreneurshipPersonal FinanceSalesSelf Improvement

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