The Home Service Expert Podcast
Psychology Tricks That Got My Business to $500M (David Royce)
April 10, 2026·51 minsolobusiness
AI Summary (4-min read)
TLDR
David Royce scaled a pest control startup into a $500 million national leader by mastering door-to-door sales, building repeatable systems, investing in people development, and understanding human psychology — all while maintaining a relentless focus on growth and purpose beyond wealth.
David Royce scaled a pest control startup into a $500 million national leader by mastering door-to-door sales, building repeatable systems, investing in people development, and understanding human psychology — all while maintaining a relentless focus on growth and purpose beyond wealth.
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Guest
D
David Royce
solo on The Home Service Expert Podcast
Mentions
Books, people, and resources mentioned in this episode.
People
David RoyceRobert CialdiniJoe NavarroTony Hsieh
Books
Delivering Happinessby Tony HsiehUnreasonable Hospitalityby Will GuidaraThe 5X CEO
Companies
Aptiv Environment
Topics
Business ModelsEntrepreneurshipLeadershipPersonal FinanceProductivitySalesScalingStartups
Listen to This Episode
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