332: Your Ads Manager ROAS is the Wrong Metric

Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on. Here's what you'll learn:   Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good. How to start testing small (with a budget of just $120), and how to know when it's time to scale. How to avoid the money pit of paid ads. Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.   RELATED LINKS: Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321 Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257