337: Ads Stopped Working - Here's What Got Her Sales Growing Again

There's no better feeling than hitting your stride with Meta ads. Until one day they stop working, and you're left wondering why. That's what happened to Sam Gilhooly. Her new customer acquisition fell off a cliff overnight, and she wasted a fortune chasing it. She panicked, tried a different ads training program, and forgot about the one thing that actually worked to grow her sales before she went all in on ads. This week, Sam joins me to share exactly what she did to turn it around. She cut her ad spend, nearly doubled her daily revenue, and grew her profit. You'll learn: The metric Sam was using to measure success, and why it's the kiss of death when you're making financial decisions about ad spend. How to calculate your REAL cost to acquire a new customer. A smart strategy to double your revenue without giving away the store. The ONE marketing channel that will never, ever let you down.   RELATED LINKS: Check out Sam's store here: https://www.magnetixtherapy.com/ Join the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership Your Ads Manager ROAS is the wrong Metric. https://www.thesocialsalesgirls.com/blog/your-ads-manager-roas-is-the-wrong-metric-episode-332 Brandon doubled his sales AND cut ad spend by 90%. https://www.thesocialsalesgirls.com/blog/brandon-doubled-his-sales-and-cut-ad-spend-by-90-episode-315 Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 --------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!