338: How Jessica grew her new customer acquisition by 59% - without ads

Jessica Stark of Stark Skincare almost walked away from her 15-year-old business after burnout and an injury sent her sales into a 20% decline. In this episode we break down exactly what turned it around and added up to a 27% sales increase and a 59% jump in new customer acquisition.  Listen in and learn: The one number to track every week, even when it's ugly The sneaky way you might be destroying your own SEO (and how to fix it) Why a good returning customer rate does not equal a growth strategy If you've ever felt bored or stuck in a business you know has more in it, this one's for you.   RELATED LINKS Check out Jessica's website here: https://starkskincare.com/ Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership Sales Plateaued? Do this to grow profitably https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284 How Pivoting and Consistency Doubled Sales for Wendy https://www.thesocialsalesgirls.com/blog/how-pivoting-and-consistency-doubled-sales-for-wendy-episode-256 5 Things to do every month (Don't skip this). https://www.thesocialsalesgirls.com/blog/5-things-to-do-every-month-dont-skip-this-episode-246 __________________________________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. CLICK HERE, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!