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The Ecommerce Roadmap: Daily Summaries Delivered
by Susan Bradley: E-commerce Expert
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews,
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- Today44 min
345: How To Fix 7 Ecommerce Mistakes and Be More Profitable
Recently our team was at our annual retreat. Picture six of us in pajamas, coffee in hand, swapping stories about what we'd do differently if we started our stores from scratch. The stories came fast. Some of them were funny. A few were painful. All of them were lessons we learned the hard way. By the time the coffee ran out, we had a list of seven rules. Tina, our lead member success coach, joins me on the podcast this week to walk through every one of them. In this episode, you'll discover: The "one box" rule Tina made for herself, and why it might be the quickest way to stop losing money on orders you thought were profitable Why a 50% margin can still leave you broke, and the simple bit of math that makes the problem obvious The supplier trap most resellers don't see coming, plus four ways to protect yourself before it happens to you What I learned clearing out a whole year of hot pink, teal, and purple shoes, and the yearly habit that can get you more sales by selling less The smarter way to sell a one-and-done product without letting ad costs eat your margin And here's what I really want you to hear. None of this is about starting over. You're the boss. If something in your business is making your life hard, you're allowed to change it. Pivoting isn't failing. It's being smart. RELATED LINKS: How Lisa Simone grew her audience before she launched. https://www.thesocialsalesgirls.com/blog/from-business-launch-to-sold-out-how-lisa-did-it-episode-339 How Victoria Mlady found the perfect Audience for her high end custom Wallpaper https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 See how Snag Tights uses copy and images to demonstrate "Who" they serve. https://snagtights.us/ See how Jen Cura, uses Lead Generation ads as an affordable way to scale the sales of her high end custom product https://thepatchworkbear.com/?srsltid=AU7gw4WOzB5a_d-huapN3eCm6X5VWFWEM8-IHoXekKnhHXVhAVQ22Bzo ------------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
- 1 weeks ago36 min
344: How Kris Doubled Her Sales in One Year and Stayed Profitable
Kris Heeter is a retired scientist who swore she didn't have an artistic bone in her body. She now runs B-Town Zentangle, teaching creative drawing to people who feel exactly the same way. In just one year as an Inner Circle member, she's doubled the number of students she teaches, and her sales are on track to double too. And she did it without a big launch or a single influencer. In this episode, Kris shares the four simple, consistent habits that got her there, and why she was focused on profit from day one. Listen in and learn: The $5 experiment, and the customers it surprisingly kept coming back The profit lesson she learned decades ago that most founders learn far too late The one list-building event she dropped, and the one she's run three months in a row The mindset that keeps you from burning out in your first few months What Kris has done is exactly what I wish every new business owner would do. RELATED LINKS: Connect with Kris Website: btownzentangle.com Facebook: BTown Zentangle Instagram: @btown_zentangle Generate weekly income with this simple strategy https://www.thesocialsalesgirls.com/blog/generate-weekly-income-with-this-simple-strategy-episode-293 This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336 How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 Sam Cut Her Ad Spend and Doubled Her Sales and saved her business https://www.thesocialsalesgirls.com/blog/sam-cut-her-ad-spend-and-doubled-her-sales-and-saved-her-business-episode-337 She Started with $4K and a Dream https://www.thesocialsalesgirls.com/blog/she-started-with-4000-and-a-dream-now-she's-in-the-top-5-episode-320 -------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. <p class= "e-101040-text encore-text-body-medium encore-internal-
- 2 weeks ago43 min
343: 3 Things That Are Working On Social Media Right Now
Does social media feel harder than it used to? You're not imagining it. Reach is shrinking, the rules keep changing, and a lot of store owners are ready to walk away entirely. Before you do, listen to this. I sat down with Melissa Davies, our Inner Circle social media coach and founder of Bike Pretty, and asked her to share exactly what's working right now. She sells a niche, high-ticket product, spends barely $10,000 a year on ads, and has one of the lowest customer acquisition costs I have ever seen. Her secret is organic, and you can copy it. In this episode, you'll discover: The one number that tells you whether a post is actually working (and it's not likes or comments) The platform your customer is still opening every day, even if you think she's "too young" for it How to post consistently without getting sucked in for 3 hours The goldmine of customer research sitting in your inbox right now The posting frequency that sounds completely unreasonable, and why it's easier than you think If you've been thinking about quitting social media, please, please read this first. I promise it's simpler than you think. RELATED LINKS: Learn more about the Inner Circle here: https://www.thesocialsalesgirls.com/inner-circle-membership The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285 Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257
- 3 weeks ago33 min
342: How To Get ChatGPT to Recommend Your Products
Your customers are already asking ChatGPT which products to buy. Right now, either you're the answer or your competitor is. Today, Inner Circle coach and AEO expert Matt Demers breaks down exactly how to get your store recommended by AI. It's the same strategy he uses for his private clients, whose AI traffic converts at about double their organic search rate. This is one of the fastest, cheapest ways to send buying traffic to your store, and it's free. Come listen. You'll leave with 3 things you can do to get this working for you. 3 things you can do to move the needle now: Turn on two Shopify tools you probably already have. One shows you exactly which AI searches you're showing up for (and which ones you're missing). The other tells AI what it needs to know to recommend you with confidence. Add the one page element Matt calls the most actionable AEO step there is. It helps you rank on Google, get recommended by AI and convert more shoppers, all at the same time. Find out how many Matt recommends per page. Use Matt's shortcut to the top of ChatGPT. One simple outreach move made his client ChatGPT's top recommendation in their category within a month, and all it cost was free product. Use the AI Visibility Check tool here: https://www.thesocialsalesgirls.com/ai-visibility-check RELATED LINKS: If you're an Inner Circle member, you'll find Matt's FAQ service in your done-for-you packages, with special member pricing. You can also book a coaching call so Matt can look at your store and give you personal recommendations, or tag him in our Facebook group. Learn more about Matt's team at diffusedigitalmarketing.com The One Product SEO Strategy That Actually Works https://www.thesocialsalesgirls.com/blog/the-one-product-seo-strategy-that-actually-works-episode-341 Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274 Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252 --------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. CLICK HERE, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
- 4 weeks ago42 min
341: The One Product SEO Strategy That Actually Works
Think SEO doesn't matter if nobody's searching for your product? I used to think that too. Then I sat down with Matt Demers, SEO expert and our very first male coach in the Inner Circle, and he changed my mind. Matt has spent years growing e-commerce stores through SEO, including helping one brand 10X its traffic in just six months with a single collection page. In this episode, he breaks SEO down for total beginners: what to focus on, what to ignore, and where to start when you only have an hour a week. In this episode, you'll learn: The one SEO decision that makes everything else pointless if you get it wrong A simple five-letter framework that uncovers keywords hiding inside products you already sell How one store 10X'd its traffic in six months without making anything new The technical SEO error you need to fix right away, and the popular "fixes" that are secretly wasting your week Where to start if you only have one hour a week to spend on SEO Matt also shared his keyword placement checklist, the same one his agency uses for every client. You'll find it linked below. RELATED LINKS Grab Matt's keyword placement checklist by going to our blog post, CLICK HERE You can find more of Matt's free content at diffusedigitalmarketing.com, on Instagram at @diffuse_digital, and on YouTube. Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274 SEO for Ecommerce Store Owners Only https://www.thesocialsalesgirls.com/blog/seo-for-ecommerce-store-owners-only-episode-218 Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKv "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
- Oct 6, 202633 min
340: Shae grew her Sales 40% Without Ads - you can do it too
If you only had two hours a day to work on your business…what would you do with them? Shae Miller runs Nobly, a handmade timber decor brand for kids' rooms, around homeschooling three kids and a part-time nursing job. She gets about two hours a day to work, mostly during nap time. In the year since joining the Inner Circle, she has grown her sales by 40% over the previous year without spending a dollar more on ads. In this episode, I sit down with Shae to break down exactly how she did it, from the simple change that nearly doubled her average order value to the mysterious "Important" page that turns browsers into subscribers. Listen in and learn: How Shae almost doubled her average order value The weekly numbers habit that helped Shae spot her record-breaking month before it happened How understanding your funnel takes the emotion out of slow weeks A GENIUS (and free) way to build an email list full of high-intent buyers If you're short on time and want growth that doesn't depend on ad spend, this one's for you. RELATED LINKS: Check out Shae's store here: https://knobbly.com.au/ How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 The real reason your sales are unpredictable https://www.thesocialsalesgirls.com/blog/the-real-reason-your-sales-are-unpredictable-episode-310 This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336 ------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
- Sep 29, 202643 min
339: From Business Launch to Sold Out - How Lisa did it
Lisa Simone went from 20 years in PR to selling out her very first inventory order of the Female Founders Journal. She funded it with a Kickstarter, grew it through community, and did it with just one product. In this episode, she shares exactly how she got there and what she's doing to sell out again. In this episode, you'll learn: The absolute WORST way to spend your ad money How (and why) to build a flywheel, not just a funnel The one specific data point that changed everything for Lisa (and how she learned to trust it) It's important for every store owner to hear this, because it's a great example of how stepping out of your comfort zone and investing your time rather than dollars is the quickest way to reach your goal. RELATED LINKS: Go check out Lisa's journal at pearlsparkpages.com It's good for your mental health. And see her bulk order page here: https://www.pearlsparkpages.com/products/the-female-founders-journal-private-pre-sale-founding-gifter Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership She Started with $4K and a Dream https://www.thesocialsalesgirls.com/blog/she-started-with-4000-and-a-dream-now-she's-in-the-top-5-episode-320 Do this and 2x your next Product Launch https://www.thesocialsalesgirls.com/blog/do-this-and-2x-your-next-product-launch-episode-312 The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311 ______________________ Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
- Sep 22, 202638 min
338: How Jessica grew her new customer acquisition by 59% - without ads
Jessica Stark of Stark Skincare almost walked away from her 15-year-old business after burnout and an injury sent her sales into a 20% decline. In this episode we break down exactly what turned it around and added up to a 27% sales increase and a 59% jump in new customer acquisition. Listen in and learn: The one number to track every week, even when it's ugly The sneaky way you might be destroying your own SEO (and how to fix it) Why a good returning customer rate does not equal a growth strategy If you've ever felt bored or stuck in a business you know has more in it, this one's for you. RELATED LINKS Check out Jessica's website here: https://starkskincare.com/ Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership Sales Plateaued? Do this to grow profitably https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284 How Pivoting and Consistency Doubled Sales for Wendy https://www.thesocialsalesgirls.com/blog/how-pivoting-and-consistency-doubled-sales-for-wendy-episode-256 5 Things to do every month (Don't skip this). https://www.thesocialsalesgirls.com/blog/5-things-to-do-every-month-dont-skip-this-episode-246 __________________________________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. CLICK HERE, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
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About The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews,
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