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Concierge Medicine Today's "DocPreneur Leadership Podcast" has become a trusted voice and is a recorded history of membership medicine in all it's various forms. From Concierge Medicine to Direct Primary Care (DPC) and everything in between it unpacks unique entrepreneurial insights in healthcare ranging from hospitality in healthcare from a patient perspective to interviewing healthcare leaders, Physicians, PAs, NPs, insurance and payor connections, attorneys, interior designers and more. This Podcast Is Recorded, Produced and Hosted by Concierge Medicine Today, LLC. Concierge Medicine Today, LLC is the industry trade publication reporting and highlighting news, trends and happenings in the Concierge Medicine space. Each year they host the industry's largest medical conference. To learn more, visit: www.ConciergeMedicineToday.net. Topics include but are not limited to: Precision Medicine; Concierge Medicine; Whole Genome Sequencing; Pharacogenomics; Membership Medicine; Direct Pri
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Dr. Charles "Trey" Williams didn't set out to disrupt pediatrics. He set out to be the kind of doctor his own kids deserved. After a decade in corporate, insurance-driven practice and a stint inside a health-tech startup, Williams reached the same conclusion many physicians on this podcast have reached: the system was built for throughput, not relationships, and pediatrics runs on relationships. In this conversation, Williams walks through the founding of The Peds MD, a concierge house-call pediatric practice built around what he calls Adaptive Primary Care, a model shaped by five pillars: environmental flexibility, true 24/7 access, root-cause methodology, direct communication, and removing the barriers that keep families from reaching their physician. We discuss what it actually took to leave a corporate practice, how an MBA changed the way he designed the business, and why he believes the future of pediatrics depends on doctors willing to rebuild the relationship model from the ground up. This is a conversation for any physician asking whether there's a better way to practice, and for any parent wondering what pediatric care could look like when the doctor picks up. Learn more about Dr. Williams and The Peds MD: https://www.thepedsmd.com/about This episode is educational and informational. Nothing discussed should be considered medical, legal, or financial advice.
Every concierge website on the internet says it. Your patients aren't looking for "personalized." They're looking for a specific person they can trust with their family's health. You ARE that person. The work is showing them — before the first phone call. ABOUT OUR GUEST, GRAHAM KUHN, FOUNDER, FOCUS FILMS LEARN MORE: https://focusfilms.com/ I came to this work the long way. I studied opera in college but never became an opera singer — I moved to Atlanta after graduation to join a professional a cappella group, then spent twenty-plus years as a professional singer doing everything except opera. Along the way I started working in music and video at churches, and discovered I liked telling visual stories more than performing them. The shift to personalized medicine wasn't a marketing decision. It was personal. My wife and I have always believed in medicine that uses pharmaceuticals when truly necessary and holistic, lifestyle, and integrative care when those actually move the needle. What I've found doing this work is that direct care physicians are the doctors most willing to prescribe what actually helps the patient in front of them — not just what insurance will pay for. Those stories deserve to be told well. I also know what these doctors are walking into when they leave the system. They didn't quit because they wanted to run businesses. They quit because they were burning out trying to practice medicine the way they were trained to. Now they're business owners anyway, and most of them weren't taught that part. The marketing, the systems, the strategy — none of that was in medical school. Our team's job is to handle the parts they weren't trained for so they can focus on the parts they were. Based in Atlanta. Available for engagements across Georgia, with selective travel for the right practices nationwide. GET CONNECTED WITH FOCUS FILMS LEARN MORE: https://focusfilms.com/
We're delighted today to sit down with MDVIP Chief Medical Officer, Dr. Jeffrey Lin to talk about so building a sustainable practice, finding joy in the practice of medicine, and what's happening what the next chapter of Primary Care looks like. Dr. Jeffrey Lin is a board-certified cardiologist, internist, and the newly appointed Chief Medical Officer of MDVIP, the nation's leading network supporting physicians in personalized, preventive, and relationship-driven primary care. A Harvard Medical School graduate and Yale summa cum laude, Dr. Lin completed advanced fellowship training at Massachusetts General Hospital and Columbia University before building a distinguished career that spans academic medicine, elite sports cardiology as a consultant to the NFL Players Association, and executive leadership at Devoted Health, where he was the company's first physician hire and helped build a patient-centered care model serving over 400,000 members across 29 states. He joins MDVIP at a pivotal moment in the organization's growth, bringing with him a career-long conviction that prevention is a long game, that physician joy is inseparable from patient outcomes, and that the future of primary care depends on giving doctors the time and the tools to actually know their patients. --- MDVIP Appoints Jeffrey Lin, MD, FACC, as Chief Medical Officer BOCA RATON, Fla. – April 22, 2026 – MDVIP, the national leader in supporting physicians to provide personalized, preventive, and primary care, today announced the appointment of Dr. Jeffrey Lin as Chief Medical Officer. A board-certified cardiologist and accomplished healthcare executive, Dr. Lin will lead MDVIP’s clinical strategy and delivery as the company continues to expand its preventive and relationship-driven primary care model nationwide. Dr. Lin will also collaborate with the network’s Medical Advisory Board on MDVIP’s current and future offerings. The appointment reflects MDVIP’s investment in physician leadership that deeply understands both the patient and provider experience, reinforcing the company’s commitment to long-term health outcomes, proactive prevention, and a care model that gives doctors the time and tools to deliver truly personalized care. A cardiologist and internist by training, Dr. Lin has a longstanding commitment to prevention and optimizing health through data-driven, lifestyle-oriented approaches. He joins MDVIP from Devoted Health, where he served as National Medical Director and was the company’s first physician hire, responsible for building its clinical care platform from the ground up. Since 2019, he helped lead the development and scaling of a comprehensive, patient-centered care model integrating preventive care, chronic disease management, and longitudinal wellness for primary care patients across the country, growing the clinical team to serve over 400,000 members across 29 states. As Chief Medical Officer, Dr. Lin will work closely with affiliated physicians and the MDVIP team to enhance the MDVIP experience for patients and providers alike. His priorities include strengthening MDVIP’s preventive and wellness programs, supporting physicians transitioning into more manageable practice sizes, and expanding the MDVIP model to new physician segments and patient populations across different life stages. “MDVIP was built on the belief that primary care should be proactive, personal and sustainable for physicians,” said Larry Kutscher, CEO and Board Chairman of MDVIP. “Dr. Lin has devoted his career to those same principles, designing care models that prioritize prevention, meaningful time with patients and better long-term health. He will be a powerful advocate for our physician community and a key partner in shaping the future of MDVIP.” Dr. Lin’s passion for MDVIP’s mission is rooted in his early years in practice, when he saw firsthand how fragmented, specialist-heavy care consumed patients’ lives and made it difficult to focus on prevention and long-term health. “As a cardiologist, I’ve always viewed health as a long game,” said Dr. Jeffrey Lin, Chief Medical Officer of MDVIP. “The choices we make in our 40s and 60s shape the next 30 years of our lives. MDVIP has spent more than 25 years building a model that gives physicians the time and tools to focus on prevention and real relationships with patients. I’m excited to help bring that kind of care to more doctors and patients across the country.” Dr. Lin also emphasized the importance of elevating the physician experience. “You can’t deliver great long-term outcomes if the people providing care are burnt out,” he added. “I’m looking forward to partnering with
Thousands of physician-owned private practices go out of business every single year. This does not mean it is impossible to thrive but you do need to play by different rules. Decreasing reimbursements and the higher costs of delivering healthcare services have made it difficult for many private practices to be profitable but you can thrive. LEARN MORE: https://entremd.com/method-book/ The Profitable Private Practice Playbook is the blueprint that will get you there. This step-by-step guide to profits in your private practice will show you: Simple mistakes that cost you thousands of dollars every month How to make the transition to savvy physician entrepreneur How to attract the right number of patients How to empower your team to become revenue generators themselves How to get paid for the work you already do The result will be a practice that helps a lot more patients, creates financial freedom for you, and gives you back your time so you can live life on your terms. Buy the Book About the author Dr. Nneka Unachukwu is a board-certified pediatrician and the founder and CEO of Ivy League Pediatrics outside of Atlanta, Georgia. She graduated from the University of Nigeria College of Medicine and completed her residency in New Jersey before opening her own practice. After honing her entrepreneurial skills, Dr. Una created the EntreMD business school, podcast, and community to help physicians build personal brands around their expertise, open practices, and develop product lines. Featured in Forbes and a member of the Forbes Business Council, she has helped doctors all over the world leverage entrepreneurship to build lives they love.
Hosted by Michael Tetreault | Editor-in-Chief, Concierge Medicine Today Episode Overview In one of the most comprehensive episodes in DocPreneur Leadership Podcast history, host Michael Tetreault takes an honest, evidence-based, and encouraging look at the cash-pay and subscription-based primary care landscape — who it serves, how it works, where it's heading, and what every physician and advanced practice clinician needs to understand before making a career-defining decision. This episode doesn't take sides. It takes a clear-eyed look at the full picture — including the parts that don't always make it into the conference keynote. What's Covered in This Episode The Foundation Not all subscription-based primary care models are the same. Two models operating in this space share surface-level similarities but are structurally distinct businesses with different economic logic, different patient populations, and different long-term trajectories. Understanding which one you're considering — and why — changes everything about how you plan. A Lesson From Healthcare History Before committing to any practice model, it helps to understand what happened to the movements that came before it. This episode traces three instructive parallels: the micropractice and ideal medical practice movement of the early 2000s; the decades-long fight for healthcare price transparency and what happened when physicians finally got it; and the rise and reality check of retail health — what scaled, what didn't, and why. The common thread in every model that has achieved durable scale in American healthcare is the same: structural fit with the economic environment, not ideological purity. Two Pathways, One Brand Name The episode walks through both economic models in the cash-pay primary care space — the purist, cash-only, no-insurance model and the employer-integrated model — explaining how each works, who each serves, and what the financial picture actually looks like for physicians considering either path. The revenue math is done out loud. The sustainability data from peer-reviewed research is cited. The patient demographic fit for each model is examined honestly and specifically. Who Each Model Serves — and Where Other Models Fit Better A detailed breakdown of the patient populations each model genuinely serves well — and an honest, evidence-based look at the patient populations where other models may be a better structural fit. Including Medicare-eligible patients, patients with complex chronic disease, lower-income households, and employees of small and mid-sized businesses. The Overlooked Opportunity — NPs, PAs, and Advanced Practice Clinicians One of the most significant and underexplored opportunities in subscription-based healthcare delivery today is the direct-care model as a pathway for nurse practitioners, physician assistants, and other advanced practice clinicians. The evidence on NP and PA-led primary care outcomes is strong and peer-reviewed. The physician shortage projections make the need urgent. And the organizational infrastructure for advanced practice clinician-led direct-care practices is largely unbuilt — which means the opportunity belongs to whoever moves first. The Organizational Landscape An honest look at what the multiplicity of organizations, coalitions, and alliances in the
For concierge physicians looking to deliver the kind of ultra-personalized, proactive care their patients expect and deserve, this episode offers a grounded look at where the technology is today, what it requires to implement, and why the physician-patient relationship remains irreplaceable at the center of it all. Learn more: bioscope.ai Guest: Don Brown, MD — Founder & CEO, Bioscope.ai Topic: AI as a Clinical Colleague — Bioscope.ai is the brainchild of serial tech entrepreneur, Don Brown. In 2017, Don gave the commencement address to the largest medical school in the US which happens to be his alma mater - the Indiana University School of Medicine. During his remarks, Don told the newly minted physicians that soon they would be working with AI not as a search engine, nor as a medical encyclopedia, but as a colleague. As Don describes it, “You could have heard a pin drop. The comment went over like a lead balloon.” Yet less than ten years later, Don and his team formed Bioscope.ai to make that vision a reality. In early 2025, Bill Gates caused a much greater stir in the healthcare community by predicting that within a decade, the need for most physicians would disappear. Bioscope.ai believes that Bill is dead wrong. The need for human physicians will be greater than ever as they are not replaced by AI but empowered by it - turned into the super-human clinicians they all dreamed of being while going through medical school and practicing medicine. The hope of the Bioscope.ai team is that living, breathing, and caring human physicians will finally be able to deliver the sort of ultra-tailored, personalized care they’ve always aspired to. Don is self-funding the Bioscope.ai initiative, so the company has taken no venture capital or other outside investment. As the son of a coal miner and later Army sergeant with an eighth-grade education, Don grew up in a double-wide trailer on Army bases until his father moved the family to the big city (Indianapolis) after retiring from the military following a year-long deployment in Vietnam during the Tet Offensive of 1967. After finishing medical school, Don unexpectedly became a high-tech entrepreneur with several successes including two of the first three software IPOs in the state of Indiana. After selling Interactive Intelligence (NASDAQ:ININ) in 2016 for $1.4 billion, Don donated $30 million to start the Brown Immunotherapy Center at the IU School of Medicine and has continued his entrepreneurial journey. Don and the Bioscope.ai team are dedicated to leveraging recent advancements in genomics, cloud data systems, artificial intelligence, and other fields to turn primary care physicians into superheroes for their patients. Read more: FORBES MEDICINE.IU.EDU Learn more: bioscope.ai
In this episode of the DocPreneur Leadership Podcast, host Michael Tetreault sits down with Alex Muckerman, Senior Manager at ECG Management Consultants, for a candid, strategy-first conversation about how health systems are thinking about — and in some cases, finally acting on — concierge and membership-based medicine as a legitimate service line. Alex brings a rare combination of management consulting rigor and deep operational knowledge of the concierge medicine landscape. He's worked with health systems and medical groups across the country, designing and implementing customized concierge and direct primary care models that are built to last — not just to check a box. In this conversation, we cover: Why more health systems are taking concierge medicine seriously right now What a well-designed concierge medicine service line actually looks like How to align a concierge model with your organization's broader ambulatory strategy The common mistakes health systems make when entering this space What physicians inside large systems need to understand about this shift And what the evolving primary care market means for the future of relationship-based medicine Whether you're a physician entrepreneur, a practice leader, or a health system executive, this is a conversation worth your time. ABOUT ALEX MUCKERMAN Alex Muckerman is a Senior Manager at ECG Management Consultants, a national leader in healthcare business strategy and one of the most respected management consulting firms in the industry. Alex brings more than eight years of combined experience across ambulatory strategy, medical group operations, provider compensation, revenue cycle management, and concierge medicine practice model development. He specializes in conducting data-driven ambulatory enterprise performance evaluations and has led practice assessments and financial turnaround initiatives for organizations ranging from large, multispecialty health system–owned medical groups to small independent practices. He has extensive expertise in concierge medicine service line development and implementation, and is recognized for his ability to design customized concierge and direct primary care business models that meet patient demand while generating sustainable financial returns. Alex holds an MBA in Healthcare Management, Strategy, and Consulting from Washington University in St. Louis — Olin Business School, and previously served as a consultant at Booz Allen Hamilton, where he worked with the Veterans Health Administration on clinical and financial systems development. He is a thoughtful voice on how health systems can approach membership-based medicine not as a trend — but as a strategic imperative. CONNECT WITH ALEX MUCKERMAN & ECG 🔗 Alex's ECG and LinkedIn Profiles: ecgmc.com/about/team/amuckerman and https://www.linkedin.com/in/alexmuckerman/ 📄 Article — <e
What does proactive, personalized healthcare actually look like in practice? In this episode of the DocPreneur Leadership Podcast, host Michael Tetreault sits down with Keith Bozeman and Kailah Murphy from MEDgevity — a collaborative health company designed to support concierge physicians and their patients through an integrated, team-based care model. MEDgevity functions as an extension of the physician's team, combining board-certified physician oversight with registered dietitians and exercise physiologists to bridge gaps that traditional healthcare often leaves behind. Their virtual-first approach brings together advanced screenings, biomarker analysis, genetic insights, and performance benchmarks to help patients identify risks early and build personalized strategies for longevity and performance. In this conversation, Keith and Kailah speak candidly about the dangers of nutritional misinformation, the power of micro-habits and whole foods in building sustainable health outcomes, and why muscle preservation deserves far more attention than most wellness trends deliver. For concierge physicians, the MEDgevity model offers something practical and timely — a way to extend the reach of your care team, reduce physician workload, and give patients coordinated, longitudinal support that goes well beyond the annual physical. Nothing in this episode constitutes medical, legal, or financial advice. 🔗 Resources Mentioned 🌐 MEDgevity — medgevityhealth.com 📄 About MEDgevity — medgevityhealth.com/about 👥 Meet the Team — medgevityhealth.com/our-team
Concierge Medicine Today's "DocPreneur Leadership Podcast" has become a trusted voice and is a recorded history of membership medicine in all it's various forms. From Concierge Medicine to Direct Primary Care (DPC) and everything in between it unpacks unique entrepreneurial insights in healthcare ranging from hospitality in healthcare from a patient perspective to interviewing healthcare leaders, Physicians, PAs, NPs, insurance and payor connections, attorneys, interior designers and more. This Podcast Is Recorded, Produced and Hosted by Concierge Medicine Today, LLC. Concierge Medicine Today, LLC is the industry trade publication reporting and highlighting news, trends and happenings in the Concierge Medicine space. Each year they host the industry's largest medical conference. To learn more, visit: www.ConciergeMedicineToday.net. Topics include but are not limited to: Precision Medicine; Concierge Medicine; Whole Genome Sequencing; Pharacogenomics; Membership Medicine; Direct Pri
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