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The Deep Specialization Podcast: Daily Summaries Delivered
by Corey Quinn
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- Oct 12, 202522 min
How This Agency Owner Scaled to Their Most Successful Year Yet
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...
- Oct 11, 20254 min
Copy This Sales Strategy, It’ll Blow Up Your Agency
What if one relationship could unlock a hundred new clients for your agency? In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers. You’ll learn why 90% of buyers choose from a preset shortlist (according to Harvard research), and how to ensure your agency gets on it. From identifying tastemakers to prioritizing them using two simple tools, this episode gives y...
- Sep 24, 20251 min
Give me 76 seconds and I’ll Help You Scale Your Agency
In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency back. The path to authority, recognition, and true scalability lies in specialization. What You’ll Learn Why generalist agencies struggle to grow—and why you might be stuck there. How saying no is the key to building authority in your spa...
- Sep 17, 20258 min
The Proven 5-Part Sales Compensation Playbook for Agency Owners
If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson. But here’s the challenge: most agency owners freeze when it comes to structuring sales compensation. That’s why in this episode, we break down a five-part sales compensation playbook designed specifically for agencies. You’ll learn the exact framework to motivate sales reps, align incentives with long-term client retention, and keep your sales process scalable from on-tar...
- Sep 12, 202518 min
How This Agency Owner Scaled To $1M+ A Year
What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything. In this episode of Coffee with Corey, Corey sits down with Peter, a 12-year agency owner who’s built an 18-person team, scaled past seven figures, and learned some hard but powerful lessons along the way. From the myths of “easy growth” to the reality of burnout and breakthroughs, this is a candid look at what agency life is actually like a...
- Sep 6, 20255 min
How to Choose the Perfect Vertical Market for Your Agency
Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, Corey Quinn breaks down his proven 3-step Focus Finder system for choosing the right vertical market. This is the exact framework that helped scale Scorpion from $20M to $200M and that Corey’s clients use to grow 93% faster than generalist agencies, win more referrals, and command premium prices. If you’ve ever hesitated to niche down because of “fea...
- Sep 6, 202514 min
The 6-Slide Trust Multiplier: How to Double Your Close Rate
Most salespeople lose deals in the first five minutes, often without realizing it. Why? Because they fail to build trust fast enough. In this episode, Corey Quinn shares his Six-Slide Trust Multiplier, a proven framework that engineers trust early in the sales process, helping you double your close rate and dramatically shorten your sales cycle. With 30 years in high-ticket sales, 15,000+ clients served, and experience scaling Scorpion from $20M to $200M, Corey reveals how you can tra...
- Sep 6, 202513 min
How To Increase Your Agency’s Sales So Much It Feels Like Cheating
Most agencies struggle with sales because they fall into the generalist trap, saying “yes” to every client, creating inefficiencies, and burning out. In this episode, Corey Quinn reveals the deep specialization flywheel that flips the script helping you attract premium clients, scale with systems, and position yourself as the go-to authority in your niche. Drawing on his 20+ years in the agency space (including scaling Scorpion from $20M to $200M), Corey walks you step-by-step through...
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About The Deep Specialization Podcast
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
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