The Deep Specialization Podcast

How This Agency Owner Scaled to Their Most Successful Year Yet

October 12, 2025·22 min
Episode Description from the Publisher

In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year e...

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