[Best of B2B] April Dunford - Positioning, Differentiation, Lessons from 200+ Sales Pitches, and How To Do It Right
Positioning and sales effectiveness in B2B are not about chasing trends or crafting visionary narratives, but about cross-functional alignment, customer-driven value, and structured storytelling. April Dunford argues that most companies already possess the insights needed for strong positio
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April Dunford
interview on The Dave Gerhardt Show (from Exit Five)
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