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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht: Daily Summaries Delivered
by Aliza Licht
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- Feb 18, 20268 min
If I Could Add a Chapter to My Book On Brand, This Is What It Would Be
What if you don't need a rebrand at all? What if you need a co-brand? Personal story time… A few weeks ago, I shared that I was launching The Daily Salad — Today’s News, Chopped and Seasoned with Bite. It’s a longer-form extension of what I’ve been doing on Instagram, now building out on YouTube. The focus is the U.S.–Israel relationship, the rise of antisemitism, global threats, civic integrity, and political accountability, with the occasional crouton of trending pop culture. It’s not a recap of everything happening in the world. It’s a curated reality check on the headlines I choose to highlight because I actually have something to say about them. I connect hidden dots, surface context others ignore, and break down the narrative with a dose of clarity, satire, and bite. I don’t "both sides" the issue just to get to the point. In other words, a sharp pivot from the career most of you know me for. For over 25 years, I built credibility in fashion PR, marketing, social media, career advice, and personal branding. I pioneered DKNY PR GIRL, one of the first examples of a social media personality. I wrote two books. I’ve spent decades helping others define and own their brand. So when I decided to lean fully into news commentary and analysis, I immediately thought: Do I need to rebrand? Since October 7, my LinkedIn felt like one world. My Instagram activism and news felt like another. Two identities. Two lanes. Don’t mix them. When I announced The Daily Salad here, it felt like planting a flag. Like I was finally saying out loud: this is where my passion and purpose are right now. But here’s what I realized, and it’s the chapter I would add to On Brand: Rebranding would mean stripping away everything I’ve built. Walking away from decades of credibility to become “someone new.” That didn’t feel right. Because when I really looked at it, what do I actually do? I engineer narratives. I understand optics. I analyze positioning. I connect dots that others overlook. In PR, we used to joke that we were the smoke and mirrors department. We knew how stories were shaped. How context was framed. How timing altered perception. Today, when I analyze the news, I’m using the exact same skill set. Different subject matter. Same muscle. After a career spent shaping narratives, I’ve realized the most important skill in today’s world isn't just consuming the news; it’s seeing through it. I do this through the lens of a proud Jewish voice committed to American values. In On Brand, I talk about the Venn diagram exercise. One circle is who you’ve been. The other is who you’re becoming. The magic lives in the overlap. When I did that exercise for myself, I saw it clearly. The through line is narrative engineering. Not fashion. Not news. Narrative. So if you’re feeling split between two professional identities, or building something new while protecting what you’ve already built, pause before you torch your brand. Maybe you don’t need a rebrand. Maybe you need a co-brand. You don’t have to abandon credibility to evolve. You can build on it. I hope you'll explore my new show. I’m here to start the conversation, not finish it. You don't have to agree with every one of my takes, but we definitely need to be talking more. I hope to see you in the comments.
- Nov 25, 202510 min
The Personal Rebrand I Didn’t See Coming
This week’s episode is personal. I am taking a moment to share a glimpse of what is coming next in my own evolution. If you have read my book, On Brand, you know that your personal brand changes. It grows as you grow. Today I am living that truth in a very real way. In this episode, I talk about • the career shifts that shaped me • the unexpected turn my passions have taken • why I am rethinking how I show up as a communicator • and why this moment feels like a natural next chapter A new phase is coming, and it connects everything I have ever done. Thank you for listening, for growing with me, and for letting me evolve in real time. I cannot wait to bring you into what is next.
- Nov 12, 202511 min
Toxic Nonchalance: When Relaxed Leadership Causes Team Stress
In this episode, I’m talking about something I’ve seen again and again in leadership: Toxic Nonchalance. It's when a manager appears calm, easygoing, and “empowering,” but their lack of direction and decisiveness quietly drives everyone crazy. They think they’re creating space. What they’re really creating is stress. I break down how this leadership trap shows up — from unclear expectations and delayed decisions to endless “You decide” moments that leave teams spinning. Drawing on insights from Forbes and Harvard Business Review, I’ll unpack why leaders fall into this pattern, what it signals to employees, and how to shift from passive to purposeful.You’ll learn: Why indecisive leadership damages trust and engagement How “relaxed” leaders accidentally create anxiety and burnout The difference between empowerment and abandonment How to balance calm with clarity My self-diagnosis checklist to see if you’re slipping into toxic nonchalance yourself If you’ve ever worried that being too chill might come across as careless, this episode will help you find that sweet spot between calm and confident leadership. Because being easygoing isn’t the goal. Being clear is.
- Nov 5, 202526 min
Effortless Influence: How Jane Birkin Rewrote the Rules of Reinvention with Marisa Meltzer
In this episode of Leave Your Mark, I sit down again with New York Times bestselling author Marisa Meltzer to talk about her new book, IT GIRL — the first comprehensive biography of Jane Birkin, actress, singer, and legendary style icon. Jane Birkin was synonymous with chic. Her effortless style and artistic legacy have been immortalized through her music and film career. And of course, she was the inspiration behind one of the world’s most coveted bags, the Hermès Birkin. But who was the real woman behind the it girl? Marisa sheds new light on Birkin’s enigmatic life and explores her profound influence on generations in a rigorously reported biography unlike any other. It Girl paints a vivid portrait of Birkin’s life — from her early years in 1960s London to her rise as a beloved celebrity in France — revealing her creative drive, personal challenges, and the delicate balance between her public persona and private self. Together, we talk about how Birkin redefined femininity, inspired an entire cultural aesthetic, and carved out a creative identity that was far more than a muse. Far from being just the woman behind the bag, Jane Birkin was a woman ahead of her time — and It Girl finally gives her the recognition she deserves.
- Oct 15, 202534 min
Focused, Not Frenzied: Amanda Goetz on Escaping Toxic Grit and Redefining Ambition
In a world that rewards busyness, focus has become a radical act. Amanda Goetz — 2x founder, 4x CMO, and author of Toxic Grit — joins me to unpack why our obsession with doing it all is costing us what matters most. From the myth of balance to the power of intentional imbalance, Amanda shares how to build a version of ambition that fuels joy instead of burnout. This episode is your permission slip to stop chasing more and start focusing on what actually moves you forward.
- Oct 8, 20259 min
Introducing Polyworking: Build a Brand of Self, Not a Brand of Tasks
In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable — and not just busy? This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to build a brand of self, not a brand of tasks. Perfect for anyone balancing consulting, content, or creative work — and wondering how to make it all make sense.
- Oct 1, 202534 min
Jimmy Kimmel’s Case and the Truth About Free Speech at Work with Employment Lawyer Peter Rahbar
Where does free speech really end when it comes to your job? In this episode of Leave Your Mark, I sit down with Peter Rahbar, employment lawyer and founder of The Rahbar Group, to break down the tricky intersection of the First Amendment, company policies, and employment contracts. Using Jimmy Kimmel’s recent headlines as a case study, Peter explains how morals clauses work in talent agreements, what rights companies have to suspend or fire employees over remarks, and why business risk often drives decisions more than legal standards. We also dig into the pitfalls of vague contract language, what “actual malice” really means in defamation cases, and how at-will employees should think before posting online. Through his New York boutique practice, Peter represents executives, media personalities, and professionals across industries, and he also co-hosts the Across the Bar Podcast, which explores current events and their impact on the workplace. Whether you’re an executive, on-air talent, or simply navigating your company’s handbook, this conversation delivers clear, practical takeaways on how to protect both yourself — and your career.
- Sep 17, 202510 min
Gen Z’s Workplace Crisis: When Mom Calls Your Boss
In this episode of Leave Your Mark, I dig into a survey that honestly horrified me: 77% of Gen Z job seekers have brought a parent to an interview, and nearly half admit their parents regularly speak to their boss. Let that sink in. I break down what this looks like to managers, why it’s a personal branding nightmare, and how parents are unknowingly sabotaging their kids’ careers by taking away the discomfort that builds problem-solving and resilience. This is a tough-love conversation with tips on how parents can guide without overstepping, and how Gen Z can start advocating for themselves. It’s time for a wake-up call—because no one gets promoted when their mom is making the call.
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About LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.
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