What's Really Changing in Personal Branding (AI, Proof & Standing Out Today) | Ep. 351

This episode is a little different than usual. Instead of hosting, I'm sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff. We go beyond the typical "tips and tactics" and get into what's actually changing in personal branding right now—from AI and content creation to credibility, trust, and what it really takes to stand out today. We also talk through my own journey—from working on brands like Coca-Cola and Apple to building my own platform—and how my thinking on personal branding has evolved along the way. In this conversation, we cover: • Why having a "show" can accelerate your personal brand • How I grew my YouTube channel—and what most people get wrong • The shift from expertise → expression → trust • Why "proof" is becoming the new currency of personal branding • The role of AI in content creation—and where it helps (and hurts) • How to think about content strategy without overcomplicating it This is a more free-flowing, behind-the-scenes conversation—less structured, more real—and a good look at how I think about building a personal brand in today's landscape. If you're trying to stand out, build credibility, or grow your platform, there's a lot in here for you. — 🎙 Original podcast: The Personal Brand Blueprint with Dave Polykoff — 📩 Want help building your personal brand or positioning yourself as a thought leader? Learn more: www.brandsonbrands.com/scorecard