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Follow The Brand Podcast with Host Grant McGaugh: Daily Summaries Delivered
by Grant McGaugh CEO 5 STAR BDM
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- Yesterday37 min
Why Storytelling Is the Antidote to AI-Generated Sameness with David Ebner
Send us Fan Mail AI can generate a thousand posts before lunch, but it cannot manufacture empathy. That’s the tension we dig into with David J. Ebner, founder of Content Workshop, as we talk about what actually makes brand storytelling work when buyers are skeptical and content feels interchangeable. We break down the practical difference between story-first marketing and content-first output. A strong brand story doesn’t spotlight the company, it makes the customer the hero and gives them a...
- 6 days ago32 min
THE VILLAGE DOESN'T WAIT FOR PERMISSION
Send us Fan Mail AI is already deciding who gets surfaced, summarized, and recommended, and that reality changes personal branding and business development in a way most leaders have not fully faced. I walk through the moment that broke something in me, when a preventable delay in a broken healthcare system cost my father his life, not because doctors lacked skill, but because the system could not coordinate fast enough. That experience became my lens for seeing the same failure pattern in le...
- 2 weeks ago43 min
The Authority Gap: Why Your Expertise Isn’t Worth What It Should Be
Send us Fan Mail Cold outreach is louder than ever, yet most of it still feels like cardboard in the mail. Host Grant McGaugh sits down with mortgage professional, networking coach, and speaker Sarah Hubbard to get real about what actually drives growth in a crowded sales market and why old school “spend money to make money” tactics can leave you stressed, broke, and disconnected from the people you’re trying to serve. Sarah shares her origin story: a high-achieving athlete who thought she’d...
- 3 weeks ago31 min
AI-Ready Nonprofits Will Outscale Everyone Else. The Window to Act Is Now with Sharon Elefant
Send us Fan Mail A nonprofit can have the purest mission in the world and still fail if it’s run like a hobby. We sit down with Dr. Sharon Elefant, CEO of The Nonprofit Plug, to talk about what it really takes to operate a “business with a cause” with the same seriousness you’d bring to a for-profit company. We dig into the real differences between nonprofit vs for-profit organizations, why tax reporting matters, and how transparency can become an advantage. Sharon explains why nonprofit bra...
- 4 weeks ago58 min
Why Founders Miss the Moment with Craig Elias and Brandy Old
Send us Fan Mail Most founders don’t lose deals because they lack hustle. They lose because they show up at the wrong moment, pitching someone who is still “happy enough” with the status quo. We sit down with Craig Elias, creator of Trigger Event Selling, and Brandy, startup builder and coach, to map the moments that actually make buyers move and how to be first in the door when they do. We break down what a trigger event is, why the “window of dissatisfaction” is where buying decisions quie...
- Apr 12, 202615 min
The Authority Asset Sprint Build the Sales Tool That Works While You Sleep
Send us Fan Mail Your personal brand is already selling for you or silently costing you deals. In a world where B2B buyers can compare options instantly and AI can generate endless content, the only way to stand out is to be unmistakably real, specific, and proven. Grant McGaugh, founder of 5 Star BDM and host of the Follow the Brand podcast, joins us to explain how executives and founders turn reputation into a revenue engine, and why authenticity plus a clear point of view becomes the true ...
- Apr 5, 202646 min
From $350 in Year One to $150 Million in Year Twelve | Erik Huberman on Follow The Brand
Send us Fan Mail Most marketing advice sounds confident right up until you try to turn it into revenue. We sit down with Eric Huberman, founder and CEO of Hawke Media and founding partner of Hawke Ventures, to talk about what actually holds brands back and why so many companies get burned when they hire “an agency” like it’s a commodity. Eric doesn’t mince words about the low barrier to entry in marketing, the real cost of bad decision-making, and why saving a little on fees can destroy the R...
- Mar 29, 202649 min
Your Business Called. Nobody Answered. How AI Is Saving Small Business
Send us Fan Mail AI is everywhere right now, but most small business owners are still asking the same hard question: when does it actually turn into cash? We sit down with Andy Stoyer and Andrew Lippman from WeLevel to break down what it looks like when AI is connected to the sales engine instead of living as a disconnected “tool you meant to learn someday.” The result is a practical conversation about booking more appointments, answering more leads, and building a real customer experience th...
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About Follow The Brand Podcast with Host Grant McGaugh
Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!
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