
“Some invitations are so good I said yes before I even finished reading.” I think this episode is essential because the right guest strategy means nothing if your invitation is weak. A lot of people lose great guests before the relationship even starts because their message feels generic, vague, or too much effort to read. The best invite makes the guest feel seen. It shows you know their work, explains why your audience is relevant, gives them a clear topic, and respects their time. Ke...
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