Smarter Podcasting: How To Use Podcasting For Business Growth

Outsource Podcast Production or DIY? Do the Maths First

August 3, 2026·17 min
Episode Description from the Publisher

"The cheapest way to make a podcast is usually the most expensive way to spend your time." Most business owners default to DIY podcasting because it looks free — no invoice, no line item, no upfront cost. But time isn't free, and for a business owner, the real cost of producing your own show is almost always higher than it looks on paper. In this episode, I break down the actual maths behind the DIY-vs-outsource decision: what a podcast episode really costs once your own hourly value is facto...

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