Smarter Podcasting: How To Use Podcasting For Business Growth

Mistakes To Avoid When Starting A Podcast

August 10, 2026·16 min
Episode Description from the Publisher

"The podcast isn't the business. The podcast is the handshake that starts the business." Nearly half of all podcasts are dead within three episodes, and one in three creators quit their show entirely. Most of them don't fail because the host was boring — they fail because of decisions made before anyone ever hit record. In this episode, I walk through the five mistakes I see businesses make over and over again when starting a podcast, and exactly how to avoid each one. Key Takeaways Niche or ...

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