Smarter Podcasting: How To Use Podcasting For Business Growth

Is It Normal to Have Low Podcast Downloads?

August 17, 2026·15 min
Episode Description from the Publisher

"So, if your stat screen says that there's 43 downloads this week, don't you dare quit. 43 people chose to spend time with you." I wanted to record this one because I keep seeing the same moment play out with the business owners I work with: they check their stats, see a small number, and quietly decide the podcast isn't working. So instead of the usual growth-hack advice, I wanted to reframe the number itself. A download isn't a stat, it's a person who chose to show up. That shift, from coun...

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