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by Dan Cassidy
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Launching a supplement brand is hard enough but building one around clean ingredients, outdoor performance, and spiritual alignment instead of hype and artificial formulas? That’s a very different approach to wellness. In this episode of Shopify Happy Hour, Dan sits down with Zac Curhan, co-founder of Truwild, a natural supplement brand creating clean hydration, kombucha, and performance products for people who push beyond the gym. From bootstrapping the company with just $5,000 to scaling ac...
Launching a food brand is never easy — but creating an entirely new category like frozen cottage cheese ice cream? That’s a different level of bold. In this episode of Shopify Happy Hour, Dan sits down with Joe Rotundo, founder of Smearcase, the first and only frozen cottage cheese dessert brand built for people who want indulgence and clean, protein-packed ingredients. From a late-night craving for a healthier dessert to landing on shelves at major retailers, Joe shares how relentless action...
Launching a CPG brand is always a grind — but reinventing pork sausage with chef-crafted recipes, premium cuts, and a sixth-generation family farm story? That’s a whole new challenge. In this episode of Shopify Happy Hour, Dan sits down with Cassie Maschhoff, co-founder of Lottie’s Meats, the sister-run brand elevating pork with gourmet sausages and ground blends made from real ingredients, responsible sourcing, and culinary craftsmanship. Cassie shares how she and her sister Chelsea turned f...
Launching a consumer brand is never easy — but launching a brewery without alcohol? That’s a whole new challenge. In this episode of Shopify Happy Hour, I sit down with Joe Chura, founder of Go Brewing, the non-alcoholic beer brand redefining how we think about social drinking. Joe shares his journey from idea to launch, the countless recipe iterations, and the marketing moves that helped Go Brewing quickly find its place in a competitive industry. You’ll hear how Joe: Turned a personal visio...
In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone. Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling stunts (including a tiramisu purse that made it through TSA!), and grew into a fast-scaling DTC and retail brand — all while staying taste-first an...
How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing performanceWhy A/B testing offers (and pricing) is non-negotiableCreative growth tactics like cashback offers that boosted list opt-ins by 40%What...
In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromise on taste or ingredients. From handmaking puddings to launching a shelf-stable, collagen-rich cocoa mix, Xeba’s story is equal parts resilience, ...
In this episode of Shopify Happy Hour, Dan sits down with Ronnie Teja, founder of Branzio Watches, to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watch brand with a scrappy $10K start. Ronnie shares real stories of entrepreneurship—burnout, supplier scams, PayPal bans, and team drama—and how he overcame it all by staying relentlessly curious, leaning into AI, and building a brand that now operates with global scale. They also dive into: The ea...
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Hear from Shopify founders, operators and experts on growth marketing strategies, lessons learned from the trenches, and other nuggets of wisdom shared over a different drink each episode.
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