From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods

In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromise on taste or ingredients. From handmaking puddings to launching a shelf-stable, collagen-rich cocoa mix, Xeba’s story is equal parts resilience, ...