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Shopify Masters: Daily Summaries Delivered
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- Today27 min
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 5 days ago36 min
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 1 weeks ago50 min
How an AI Expert Built the Most Analog Product of 2026
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 1 weeks ago38 min
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook. No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win. In this episode: Why she left a board seat to run one more brand How a 28-day Reddit trial beat any influencer campaign The products she cut from her own line — and why What 30 years at Aveda, the Body Shop, and Fekkai taught her about what's broken in beauty Why she hates the word "aging" and refuses to sell fear For more on Aramore https://www.shopify.com/blog/aramore-reddit-skincare-science?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 2 weeks ago36 min
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 2 weeks ago27 min
How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more. For more details on this episode and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 3 weeks ago35 min
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For more on Loftie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
- 3 weeks ago45 min
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffed animals designed to trigger deep pressure stimulation — by turning her own battle with anxiety into a brand now tripling sales year over year. But before Hugz existed, there was Lexi Llama: a merch line that launched a Christmas sweater one week before Christmas, promised worldwide delivery without knowing what international shipping cost, and ended with all four co-founders hand-signing apology cards at 2am. Every mistake became a blueprint. In this episode, Lexi breaks down exactly how she built a brand that now stands on its own — where customers show up having never heard of Lexi Hensler: Why she capped the Hugz launch at 3 SKUs — and how starting with 8 nearly sank her first brand The Goldilocks weight (4 pounds) and why glass beads won over rice and flaxseed (hint: mold, maggots, and microwaving) How vulnerability in content converts better than follower count — and what she told other creators who couldn't figure out why their merch wasn't selling Why all four co-founders took zero salary for years, and what that looked like day to day How she navigates the line between sharing and oversharing — including the engagement decision she almost posted and didn't Why their scrappy two-person phone shoots often outperform the ones with a full professional crew Hugz donates 10% of every purchase to mental health charities — and Lexi has personally visited every partner organization they've worked with. This is the story of getting it wrong first, and building something that outlasts you because of it. Start Your Free Shopify Trial: https://utm.io/yt_podcast_trial SUBSCRIBE to our Youtube channel for more video episodes: https://utm.io/uhw53 For more on Hugz: https://www.shopify.com/blog/hugz-creator-led-mental-health-brand?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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About Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
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Frequently Asked Questions
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