Shopify Happy Hour

Building a Supplement Brand with No Shortcuts and a Lot of Hustle with Zac Curhan

May 10, 2026·46 min
Episode Description from the Publisher

Launching a supplement brand is hard enough but building one around clean ingredients, outdoor performance, and spiritual alignment instead of hype and artificial formulas? That’s a very different approach to wellness. In this episode of Shopify Happy Hour, Dan sits down with Zac Curhan, co-founder of Truwild, a natural supplement brand creating clean hydration, kombucha, and performance products for people who push beyond the gym. From bootstrapping the company with just $5,000 to scaling ac...

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