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She's Taking Over - with Jenna Davies: Daily Summaries Delivered
by Jenna Davies
She’s Taking Over is the go-to podcast for ambitious founders ready to scale smarter, lead better, and build a business that actually fits the life they want.Hosted by Jenna Davies, consultant, strategist, and founder of Big Uppetite. Each episode blends raw behind-the-scenes stories with tactical insights on brand, business, mindset and growth. From navigating her personal and professional life and pivoting with purpose to raising capital and rebuilding from scratch, this is where the real founder conversations happen.If you're evolving faster than your environment and ready to do the thing, this one's for you 🚀 Hosted on Acast. See acast.com/privacy for more information.
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- Aug 21, 202658 min
The Career Portfolio Is Here! How Georgie Healy Built A Business, An Exit & A Voice In AI...
The traditional career is shifting. What's replacing it is the career portfolio: A mix of skills, personal brand and side projects that you own, no matter what happens to your job. 🚀 AI just made building one faster than ever. In this episode of She's Taking Over, I sit down with Georgie Healy, host of In the Blink of AI, writer of Substack, Attention Is All I Need, former lead of Google's AI accelerator, and founder of Possum Playtime, to talk about what it actually takes to build leverage in this window of AI. Georgie has walked down almost every road of the "non-traditional" career path. She built and exited a tech business pre-AI, led innovation at one of the biggest companies in the world, and then walked away from the stability of Google to bet on her own personal brand, launching a monetised newsletter from week one to test whether she could commoditise her voice. Most importantly, we talk about what you can actually do now: ⚡ Audit what you're known for. 💻 Test if people will pay before you build. 📣 Build your reputation. 🧠 Use AI to remove barriers that used to require a team. 🗣️ Have an opinion, let it evolve. 🤝 Sell your skills back into your own network. 📈 Create leverage while the cost of experimenting is low. Because building a career portfolio isn't about protecting yourself from AI. It's about using this moment to build something that's undeniably yours. 📊 DOWNLOAD JENNA’S STRATEGIC INTELLIGENCE REPORT Want to go deeper into what we discussed in this episode? Read The Great Restructuring: What’s Really Happening to Your Business (2026–2030) — Jenna’s Strategic Intelligence Report exploring the economic, cultural and technological shifts changing how we work, build businesses and create wealth. Inside: ⚡ The shift from employment to individual enterprise 🤖 How AI is changing the value of skills and labour 🧠 Why expertise, judgement and perspective are becoming more valuable 🏗️ The rise of Creative Units and AI-enabled businesses 📣 Why brand, reputation and community matter in an AI-saturated world 📈 The opportunities emerging between now and 2030 If this episode made you think differently about your next move, start here. 👉 READ THE FREE REPORT: https://app.biguppetite.com/Strategic... 🦋 BUILD YOUR AI DEFENCE Understanding what’s changing is step one. Building for it is step two. Book a call with Jenna and her team to create your very own AI-powered marketing dream team. Save the cost of a $150,000 hire. Scale as if you hired them anyway. We build the systems your next hire would have built — across customer success, operations, marketing, sales, project management, administration, AI and automation. 👉 BUILD YOUR MARKETING DREAM TEAM: https://maxxing.biguppetite.com/ ✨ CONNECT WITH GEORGIE HEALY Follow Georgie for more conversations around AI, technology and business shaping our future. 📲 Instagram: https://www.instagram.com/georgiehealytech/ 💼 LinkedIn: /https://www.linkedin.com/in/georginahealy/ 🎤In the Blink of AI: https://open.spotify.com/show/5K4NkKXa8Cqxuoed1jBGwO
- Aug 12, 202657 min
This Is Australia’s AI Window! Here’s How to Get Ahead...
The old ways of creating security are changing. AI gives us a small window to build skills, businesses, brands, networks and leverage before the next version of work fully arrives. Invest in yourself. Get digitised. Build your network. Have a voice. 🚀 In this episode of She’s Taking Over, I sit down with lawyer, arbitrator, mediator and former parliamentary legal adviser Steph Hunt to talk about what the AI shift actually means for Australians, our jobs, businesses, wealth and future. We’re already seeing the workforce restructure. Jobs are moving offshore. AI is changing what businesses need from employees. The traditional pathways to building wealth feel harder, while the cost of living keeps climbing. But there is another side to this story. For people who are prepared to move early, AI is creating an extraordinary amount of leverage. We talk about why your expertise can become a business, why your personal brand and reputation may become some of your most valuable assets, and why skilled professionals have an opportunity to turn what they know into consulting businesses, Creative Units, services and intellectual property. We also unpack what Australia needs to get right. 🇦🇺 How do we protect Australian jobs without stifling innovation? How do we make it easier for small businesses to hire locally? What happens when highly skilled professionals leave traditional employment? And how do ordinary Australians have more of a voice in the policies shaping the next decade? This isn’t a conversation about left versus right. It’s a conversation about being awake to what is changing, understanding the game you’re playing and making deliberate moves while the window is still open. We cover AI, entrepreneurship, consulting, offshoring, Australian small business, tax, wealth creation, personal brand, reputation, community and the future of work. Most importantly, we talk about what you can actually do now. ⚡ Build your skills. 💻 Get digitised. 📣 Build your reputation. 🤝 Strengthen your network. 🧠 Learn to use AI properly. 📈 Create leverage. 🇦🇺 Have a voice in the future we’re building. Because this isn’t just about protecting yourself from AI. It’s about using it to create a more free future. 📊 DOWNLOAD JENNA’S STRATEGIC INTELLIGENCE REPORT Want to go deeper into what we discussed in this episode? Read The Great Restructuring: What’s Really Happening to Your Business (2026–2030) — Jenna’s Strategic Intelligence Report exploring the economic, cultural and technological shifts changing how we work, build businesses and create wealth. Inside: ⚡ The shift from employment to individual enterprise 🤖 How AI is changing the value of skills and labour 🧠 Why expertise, judgement and perspective are becoming more valuable 🏗️ The rise of Creative Units and AI-enabled businesses 📣 Why brand, reputation and community matter in an AI-saturated world 📈 The opportunities emerging between now and 2030 If this episode made you think differently about your next move, start here. 👉 READ THE FREE REPORT: https://app.biguppetite.com/Strategic%20Intelligence%20Report%20by%20Jenna%20Davies.pdf?utm_source=report&utm_medium=email&utm_campaign=the_great_restructuring&utm_id=001&utm_content=pdf 🦋 BUILD YOUR AI DEFENCE Understanding what’s changing is step one. Building for it is step two. Book a call with Jenna and her team to create your very own AI-powered marketing dream team. Save the cost of a $150,000 hire. Scale as if you hired them anyway. We build the systems your next hire would have built — across customer success, operations, marketing, sales, project management, administration, AI and automation. 👉 BUILD YOUR MARKETING DREAM TEAM: https://maxxing.biguppetite.com/ ✨ CONNECT WITH STEPH HUNT Follow Steph for more conversations around Australian policy, business, law and the issues shaping our future. 📲 Instagram: https://www.instagram.com/stephanie.hunt/ 💼 LinkedIn: https://www.linkedin.com/in/stephaniejenniferhunt/ 🌐 Website: https://stephhunt.com/
- Dec 14, 202548 min
92-Hour Work Weeks to Raising Capital, How a Former Tradie is Now Disrupting Beauty Tech with GlamUare
He worked 92-hour weeks in construction to fund his dream. DM’d 1,000 strangers and raised €60k in 7 days. Launched a beauty app with no tech background. Lost it all. Rebuilt. And now? He's raised again and GlamUare is live, funded, and shipping features every 2 weeks. Sean MacAdams is not your typical tech founder and GlamUare is not your typical beauty platform. In this episode, we go deep on Sean’s wild journey: from almost dropping out of high school to pitching investors in Saudi Arabia, managing a 30,000+ women’s community in Bondi, and building a beauty-tech platform that’s making real impact. He didn’t come from money. He didn’t have a cofounder. He didn’t even code. But what he did have was a relentless work ethic, a community-first vision, and the nerve to keep showing up. What You’ll Learn: How Sean raised €60k in a week by DMing strangers with no pitch deck What happened when his first launch fell apart 24 hours before go-live The painful lessons from giving away equity too early and how he bought it back How he worked 92-hour weeks in construction to keep the dream alive Why he turned down Saudi investment (and what misaligned money almost cost him) What makes GlamUare different from every other booking app in beauty How he’s scaling now: fresh funding, bi-weekly feature drops, and go-to-market underway The community monetisation playbook behind Bondi Beach Babes, no ads, 30K+ members This Episode Is For: Founders building from scratch with no fancy background Non-technical tech founders who’ve hit brick walls with dev teams Creators and coaches trying to monetise community the right way Anyone who's ready to hear what building really takes Follow Sean + Explore GlamUare: GlamUare App: glamuare.com Sean on Instagram: @sean_mac_adams If you believe in grit over degrees, vision over validation, and community over hype, this episode is for you. Share it. Tag @sean_mac_adams. Let people know what’s coming. Hosted on Acast. See acast.com/privacy for more information.
- Dec 7, 202556 min
How Frank Greeff Built, Sold and Rebuilt: The Founder’s Marketing Playbook for Talent, Distribution and Team Performance
What does it take to build a category-leading company, exit, and then choose to do it all again… but on a bigger stage? In this episode, I sit down with Frank Greeff, co-founder of Realbase (acquired by Domain) and now building Kinso, to unpack how he thinks, hires, communicates and builds momentum. This is a candid look at the systems, standards and decisions behind scaling companies, attracting exceptional talent and using personal brand as a genuine growth engine. We talk through: Why he interviewed 110 engineers to hire five How founder-led content generated 11,000+ waitlist sign-ups What actually creates culture (and what kills it instantly) How to attract A-players without diluting standards Why teams only perform when they’re energised, not micromanaged Designing a life that supports ambition: family, fitness and focus The skills his kids will need in an AI-dominant world Core ideas: Hiring is a benchmark game, not a box-ticking exercise Standards shape culture and they slip fast if you let them Personal brand multiplies distribution, trust and talent flow Presence matters more than pace Implementation beats information People stay when they feel they’re becoming someone better Documenting the build creates belief and momentum Human energy becomes the advantage as AI scales Key timestamps: 3:00 Scaling Realbase to 400 staff 4:06 Why Frank chose to build again 5:28 The 110-interview hiring philosophy 9:12 What actually builds culture 28:33 The content engine behind Kinso 31:52 Why Kinso hires people who want to be on camera 40:35 Personal brand as leverage 42:25 Documenting the build 52:08 Skills the next generation will need I’m on a mission to bring that global, collaborative founder energy to Australia. If something in this episode hit home, pass it on to a founder who’ll appreciate it, and share it on your socials @jennadaviesmarketing. Connect with Frank: Instagram: https://www.instagram.com/frankgreeff_/ Kinso Instagram: https://www.instagram.com/kinso.app/ Kinso: kinso.ai Hosted on Acast. See acast.com/privacy for more information.
- Oct 7, 202547 min
Serisha Barrat: From Losing Millions to Building Global Legal Tech
She Built the App. It Failed. She Rebuilt It. Now She’s Scaling Globally. Serisha Barrat is the founder and CEO of Lawyered Up — an AI-powered legal tech platform making affordable legal support accessible to small businesses. She’s been recognised globally: → Top 50 Inspiring Women in Tech (2023) → Top 100 Most Influential Young Africans → Glamour Women of the Year: Technology Game Changer → Mail & Guardian 200 Young South Africans She’s leading a fast-growing, women-powered team, scaling Lawyered Up across four African countries, and speaking on some of the world’s biggest tech stages, including London Tech Week and the AI Summit. But what made me most excited to sit down with Serisha is the story behind the headlines. Because this platform? She built it twice. The first version failed. She lost everything, partnerships collapsed, capital dried up, and she had to start over. But she did. And now, she’s building one of Africa’s most promising tech startups with a clear mission: justice, made accessible. In this episode, we dive into: → What really happened when the first version of Lawyered Up failed → How she found the courage to rebuild → Why hiring the right team changed everything → What it takes to lead as a woman in tech and why representation matters → The biggest lessons from fundraising, partnerships, and scaling across borders This is a story about resilience, purpose, and what it really takes to build a mission-led company when the odds are stacked against you. 🎧 Listen now 💼 Connect with Serisha on LinkedIn: Serisha Barrat Hosted on Acast. See acast.com/privacy for more information.
- Sep 4, 202523 min
Risk, Logic & Instinct: How to Make Faster, Smarter Business Decisions
Risk, Logic & Instinct: How to Make Faster, Smarter Business Decisions. If you’re stuck in decision limbo, overthinking, second-guessing, or dragging your feet, this episode will hit hard. I’m breaking down how to use risk, logic, and instinct to move faster and lead smarter. You’ll learn how to tell the difference between fear and feedback, how to stop outsourcing your decisions, and how to make calls that align with your growth not your guilt. This isn’t mindset fluff. This is tactical, emotional leadership that gets results. 🧠 KEY TAKEAWAYS The decision-making filter I use to know when to pivot, pause, or press on How to balance data with gut and stop gaslighting your intuition The real reason you’re stuck (and how to move even when you don’t feel “ready”) Why “killing your darlings” in business creates more energy and clarity The difference between risk tolerance and emotional avoidance What to do when logic and instinct are pulling you in two different directions 💬 Timestamps 03:07 – When to pivot, when to push, and why quitting isn't failure 05:46 – Emotional well-being isn’t soft — it’s a business multiplier 08:29 – How to stop outsourcing decisions and trust your instincts 11:35 – Balancing risk, logic, and gut: the real CEO skillset 14:21 – Getting bored vs. getting distracted — and staying in your lane 17:29 – Full circle moment: why alignment beats ambition 21:05 – You’re not behind, you’re building in real time 23:30 – DM me on IG to join the private founder network 👉 @jennaannedavies 💬 Send this to another founder who gets it! DM me on Instagram @jennaannedavies to join my private founder network. Hosted on Acast. See acast.com/privacy for more information.
- Aug 17, 202559 min
He Spent 15 Years Building a Business the Traditional Way Then One Year of Content Changed Everything
“I spent 15 years building the business... but it was the content that made it visible.” – Gareth Shears If you’re still relying on referrals, reputation, and word-of-mouth to grow, this is the episode that’ll make you rethink everything. For almost two decades, Gareth Shears built a successful financial planning firm the traditional way, loyal clients, steady referrals, zero public presence. Then in 2020, he tried what everyone was preaching: be everywhere. Podcasting, posting, YouTube, LinkedIn all at once. It didn’t work. He spread himself too thin, saw little return, and quietly pulled the plug. In 2023, he tried again, but differently. One platform. Two posts a day. No shortcuts. No skipping. Twelve months later, his content speaks for him. The consults are booked. The business runs around his life, not the other way around. This episode is for any service provider sitting on deep expertise, wondering if it’s too late to show up online. Gareth proves it’s not. You don’t need to start over. You just need a smarter way to be seen. 💡 What You’ll Learn in This Episode Why most service providers burn out on content and how to reset your strategy so it actually works The mindset shift that will help you go from overlooked to in-demand How to create content that connects and converts, even in a regulated or “boring” industry The exact strategy that helped Gareth book 70 consults from a single post How to turn your audience’s real questions into your most valuable marketing tool The simple AI and automation systems Gareth uses to protect time without losing trust The money questions you should be asking (and how knowing them could change your business) Why content is no longer optional if you want leverage, lifestyle, or long-term brand equity ⏱️ Timestamps 00:00 From police officer to financial planner: Gareth’s unexpected backstory 03:10 What 240 podcast episodes taught him about burnout and reach 07:30 The decision to post twice a day and how it changed everything 10:20 Why focusing on one platform outperformed being everywhere 13:00 How Gareth uses AI to automate admin while deepening client trust 18:00 Why most founders mismanage their finances and what to do instead 24:00 Making finance content scroll-worthy without dumbing it down 29:00 One carousel, 70 consults and why it worked 34:00 Personal branding as a service provider and how to do it with integrity 42:00 The 12 money questions people always ask and how they drive his content 48:00 Building a business that fits your life not the other way around 📢 If you loved this episode Send it to the friend who keeps saying, “I should post more.” Tag @garethshearscoach and @jenanannedavies on Instagram and share your biggest takeaway. And if you’re building a business that’s bigger than your bio, hit follow. The next episode’s already waiting. Hosted on Acast. See acast.com/privacy for more information.
- Aug 13, 20251h 12m
Maybe It’s ADHD Holding You Back - From Scared to Succeeding with Laura
“Everything you believe about yourself… that’s your cap.” - Laura Gerebenics 🧠💣 If you have ever wondered why you cannot seem to finish what you start, why focus is fleeting, or why you feel constantly “on” yet rarely satisfied, this episode will feel like a mirror. Laura is a trained psychologist and coach who specialises in helping ADHD and ADD founders build the structure, support, and self-awareness they need to succeed without burning out. We dive into the habits that are quietly holding you back, the myth of 12-hour productivity, and the reality of running a business without losing your sanity (or yourself). Suppose you have been riding the rollercoaster of big ambition, bigger anxiety, and zero off-switch. In that case, this conversation will help you untangle your thoughts, identify your patterns, and provide practical tools to help you get unstuck. What You Will Learn in This Episode The link between ADHD, dopamine, and why you start but don’t finish Why “12-hour productivity” is a lie (and what to do instead) Three quick ways to set your brain up for success every day How to reverse-engineer your calendar to protect focus Why most founders fail without support (and how to find yours) The hard truth about success, comparison, and your algorithm What cognitive dissonance is, and why it’s keeping you stuck How to stop outsourcing your decisions to AI Why human connection is still your greatest growth tool Timestamps 00:00 Why 85% of entrepreneurs have ADHD or ADD 02:35 The myth of 12-hour productivity 05:56 Dopamine, distraction, and setting yourself up for a win 09:15 The loneliness of running a business 15:39 Why can’t you do it alone 19:09 The AI problem no one’s talking about 23:54 How to know yourself (for real) 27:17 The comparison trap and the “gap” effect 29:49 Redefining success when the money doesn’t make you happy 32:13 Cognitive dissonance explained 34:32 Getting comfortable in the fast lane and knowing when to exit 39:59 Advice for building while still in your 9–5 42:12 Bet on yourself, buy yourself time 43:53 Stop consuming, start applying what you know If you loved this episode Send it to the friend who’s always “busy” but struggles moving forward. Tag @jennaannedavies and @lauragerebenics on Instagram with your biggest takeaway. If you’re ready to stop stalling and start succeeding, hit follow. The next episode will keep you moving. Hosted on Acast. See acast.com/privacy for more information.
About She's Taking Over - with Jenna Davies
She’s Taking Over is the go-to podcast for ambitious founders ready to scale smarter, lead better, and build a business that actually fits the life they want.Hosted by Jenna Davies, consultant, strategist, and founder of Big Uppetite. Each episode blends raw behind-the-scenes stories with tactical insights on brand, business, mindset and growth. From navigating her personal and professional life and pivoting with purpose to raising capital and rebuilding from scratch, this is where the real founder conversations happen.If you're evolving faster than your environment and ready to do the thing, this one's for you 🚀 Hosted on Acast. See acast.com/privacy for more information.
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