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by Susan Sly
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- Apr 9, 202654 min
From Full-Time Government Job, and no Entrepreneurial Experience to Building a Luxury Interior Design Franchise | Alisa Sparks
What does it really take to walk away from stability and build something from scratch?In this episode of Raw and Real Entrepreneurship®, Susan Sly sits down with Alisa Sparks, Founder and CEO of Linden Creek. They unpack Alisa's journey from managing multi-million-dollar budgets for Naval aircraft to building a luxury interior design, home staging, and Airbnb setup brand. Linden Creek is now franchising nationwide.Alisa shares the unfiltered reality behind her leap from finance into entrepreneurship, including early cash flow challenges, bootstrapping the business as a mother of young children, and the moment she realized she had accidentally built a company that could scale beyond herself. This is not a conversation about pretty rooms. It is about leadership, emotional resilience, hard hiring and firing decisions, and the internal work required to grow a business without losing what matters most.You will also hear how Linden Creek evolved into a franchise, why cultural fit matters more than skills, how technology became a growth lever through proprietary software, and what it really costs founders when they never stop to celebrate progress. Alisa speaks candidly about motherhood, divorce, delegation, and the pressure of carrying responsibility for other people’s livelihoods.In this episode, you will learn:What it feels like to leave a secure career for an uncertain entrepreneurial pathHow Alisa bootstrapped a fast-growing luxury design businessThe mistakes founders make when hiring and holding on too longHow to scale a brand into a franchise without losing its soulWhy systems, boundaries, and self-leadership determine long-term successIf you are a founder, creative entrepreneur, or professional standing at the edge of a big decision, this conversation will meet you where you are. Honest, grounded, and deeply human, this episode serves as a reminder that growth is rarely linear and leadership always begins within.Listen now and discover what building a luxury brand really demands behind the scenes.Alisa Sparks is the Founder and CEO of Linden Creek, a luxury interior design and home staging franchise built around elevated living and meaningful design. She also leads the Linden Creek Shoppe, an online destination for curated décor and furnishings, along with Archd, an inventory management and CRM platform created to support the home staging and interior design community. With a background shaped by entrepreneurship, family life, and a love of travel and thoughtful interiors, Alisa brings a warm, creative perspective to both her work and the communities she serves.Connect with Alisa:LinkedIn: @alisasparkslcWebsite: https://linden-creek.com/Susan Sly is the maven behind Raw and Real Entrepreneurship®. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship® podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comLinkedIn:@susansly
- Mar 31, 202656 min
From Alice + Olivia to AI: Reinventing Entrepreneurship and Building Community with Rebecca Matchett
This episode features a conversation with Rebecca Matchett, co-founder and COO of Synchrony, about the grit, courage, and resilience required to build a business—even in the face of deep personal and professional reinvention.Rebecca shares her entrepreneurial journey, starting with a volume-focused lemonade stand and later co-founding the iconic fashion brand Alice + Olivia, where she learned the importance of differentiation by using unique materials for pants.The discussion covers Rebecca's powerful story as a lawyer, mom, and cancer survivor, including her decision to have a prophylactic mastectomy after learning she was BRCA positive, her cancer recurrence, and going through a full hysterectomy (flash menopause). She explains that her resilience stems from her ability to compartmentalize and focus only on actionable challenges.Rebecca details how a dinner conversation led to her latest venture, Synchrony, a self-funded social ecosystem designed to connect verified neurodivergent young adults, combating loneliness and building community. She explains the user journey, where members are matched based on shared interests and communication preferences. A key feature is Jesse, an AI assistant who acts as a "wingman slash Mom Dad" to help users decode messages, start conversations, and foster social independence.Finally, Rebecca provides a raw look at the realities of building deep technology, discussing the high costs of development, the variability of AI tokenization, and the challenges of App Store and Google Play fees and approval processes. She reveals that Synchrony is looking toward building a Progressive Web App (PWA) to mitigate these platform risks.Rebecca Matchett is a seasoned entrepreneur with over two decades of experience building and scaling businesses across fashion and technology. She is the co-founder of Alice + Olivia and has launched multiple brands, including Rebecca & Drew and TrioFit, where she developed a patented approach to women’s sizing. She is now co-founder and COO of Synchrony, an AI-driven platform designed to foster connection and community for neurodivergent individuals.Connect with Rebecca:Website: https://joinsynchrony.com/LinkedIn: @synchrony-appSusan Sly is the maven behind Raw and Real Entrepreneurship®. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship® podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comLinkedIn:@susansly
- Oct 27, 20251h 1m
How a Shark Tank Deal Led to a Multi-Million Dollar Exit to Hickory Farms — with Tracey Wheeler Noonan, Co-Founder of Wicked Good Cupcakes
In this inspiring episode of Raw and Real Entrepreneurship®, Susan Sly sits down with Tracey Wheeler Noonan, co-founder of Wicked Good Cupcakes, to uncover how a Shark Tank appearance led to a multi-million dollar exit to Hickory Farms. Tracey shares the behind-the-scenes story of landing a deal with Kevin O’Leary, navigating public scrutiny, building a scalable business from a home kitchen, and what life looked like after the acquisition.She opens up about reinventing herself after divorce, manifesting success through journaling, and how she’s now on a mission to help women over 50 step into their next chapter with confidence, clarity, and purpose.Whether you're an aspiring founder, navigating a transition, or dreaming of your own big exit, tune in now to get inspired and empowered—don’t miss this episode packed with grit, wisdom, and hard-won insight.Tracey Wheeler Noonan is a self-made entrepreneur, author, and speaker who turned a home-based cupcake biz into a multimillion-dollar brand. After striking a Shark Tank deal with Kevin O’Leary, her company was acquired by Hickory Farms. Today, she’s a published author and keynote speaker for Inc. Magazine, AT&T, HP, and more—mentoring others through her course, The Cupcake Analogy.Connect with Tracey:LinkedIn: @traceynoonanInstagram:@thecupcakeanalogyInstagram: @dont_call_me_cupcakeWebsite: www.thecupcakeanalogy.comSusan Sly is the maven behind Raw and Real Entrepreneurship®. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship® podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comTrusted Partners: https://www.susansly.com/trustedpartnersLinkedIn:@susansly
- Oct 20, 20251h 0m
From Watching The Price Is Right to a $1 Billion Valuation: Shawn D. Nelson, Founder and CEO of Lovesac
Could watching a game show inspire the creation of a billion-dollar company? In this episode of Raw and Real Entrepreneurship®, host Susan Sly sits down with Shawn Nelson, founder and CEO of Lovesac, who shares how a lightbulb moment during The Price Is Right led to 27 years of building a public company—through bootstrapping, winning $1 million from Richard Branson on reality TV, surviving Chapter 11 bankruptcy, and navigating four years of furniture recession.Shawn reveals the one skill every entrepreneur must master (hint: it's not grit), his morning mantra for managing anxiety, and why his mom's seven-word advice saved his business. From executing immediately to maintaining "top ambition with infinite patience," this episode is packed with hard-won wisdom for anyone building something meaningful.Whether you're bootstrapping, fundraising, or considering your next move, Susan and Shawn's conversation will equip you with practical strategies, actionable insights, and real-world lessons to help you tackle your toughest entrepreneurial challenges.Meet Shawn D. Nelson - best-selling author, product inventor, and founder & CEO of Lovesac, the billion-dollar, publicly traded furniture disruptor built on one simple but wildly ambitious idea: design better, last longer, grow sustainably.Shawn’s not a coach, not a consultant - he’s a real founder who’s still in the arena. His 25-year journey from building a joke-sized beanbag in his parents’ basement to leading a public company is full of grit, near-collapse moments, comeback pivots, and hard-earned growth. Connect with Shawn:LinkedIn: @shawndnelsonInstagram: @shawnoflovesacSusan Sly is the maven behind Raw and Real Entrepreneurship®. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship® podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comTrusted Partners: https://www.susansly.com/trustedpartnersLinkedIn:@susansly
- Oct 13, 202550 min
How This Founder Got Her Product in 700 Targets and Counting with Aimee LeMaire, Founder of Zeya
What does it take to launch a female-founded brand in 700 Target stores—with no prior CPG experience? In this raw and real conversation, Susan Sly sits down with Amiee LeMaire, founder of ZEYA, the first true innovation in home fragrance since Febreze. Discover how this former Hollywood producer transformed a deeply personal passion for non-toxic, functional fragrance into a fast-growing brand selling out online and thriving in mass retail.From bootstrapping prototypes and pitching with just a deck, to overcoming investor rejection and navigating supply chain shocks, Amiee breaks down the real story behind ZEYA’s rise. Learn her strategies for pricing a brand-new product category, raising $2M in seed funding, landing a national retail partnership before launch—and how she balances it all while parenting two young kids.Whether you’re scaling a product, raising capital, or defining your own entrepreneurial journey, this episode delivers tactical insight, unapologetic truth, and a deep reminder: you can build something that changes how people live—and breathe. Aimee LeMaire is the founder of ZEYA, a clean home fragrance brand now in 700+ Target stores. After a decade in entertainment, she launched ZEYA to offer luxurious, baby-and pet-safe scents that elevate everyday spaces and promote well-being.Connect with Aimee:Website: https://zeyashop.com/LinkedIn: @aimee-blankLinkedIn: @zeyafragranceInstagram: https://www.instagram.com/zeyafragrance/ Susan Sly is the maven behind Raw and Real Entrepreneurship®. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comTrusted Partners: https://www.susansly.com/trustedpartnersLinkedIn:@susansly
- Oct 6, 202545 min
From Dorm Room Startup to $100M Valuation with Alex Smereczniak, Founder of Franzy
What if the path to business ownership didn’t require a million dollars—or even quitting your job?In this episode, Susan Sly sits down with Alex Smereczniak, founder of Franzy—an AI-powered platform on a mission to create one million entrepreneurs by reimagining franchising. After scaling a laundry startup to a $100M valuation, Alex is now focused on using technology to democratize business ownership for anyone ready to bet on themselves.However, this conversation extends far beyond a company's story.Susan and Alex unpack what it really takes to become an entrepreneur in 2025: how to know if you're ready, how to navigate fear, and why curiosity and resilience matter more than polished credentials. Alex shares candid lessons from raising venture capital, managing self-doubt, and starting small with big ambition. They also explore the reality of AI-driven job displacement and why business ownership might be the most secure path forward.Whether you’re actively searching for your next venture or quietly questioning your 9–5, this episode will challenge you to think differently about risk, readiness, and what’s truly possible.Alex Smereczniak, founder and CEO of Franzy, turned a college laundry hustle into a $100M exit. Now he’s using AI to help 1M people become entrepreneurs through franchising—an industry with double the 5-year success rate of independent startups.Connect with Alex:Franzy: https://franzy.com/LinkedIn: @Franzy Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comTrusted Partners: https://www.susansly.com/trustedpartnersLinkedIn:@susansly
- Sep 29, 202551 min
AI, Disruption, and What It Really Takes to Lead in Uncertain Times with Dr. Toni Collis
In a time of AI, rapid change, and constant disruption, what does it really take to lead?Susan Sly sits down with physicist, tech executive, and executive leadership coach Dr. Toni Collis for a candid conversation about the realities of leadership in uncertain times. From subtle bias and burnout to walking away from a successful tech career, Toni shares how she rebuilt her path with purpose and now helps others do the same.They explore what healthy ambition looks like, how to lead when you don’t fit the mold, and why clarity, not hustle, is the true currency of modern leadership.If you're leading a company, managing a team, or considering a major pivot, don’t miss this episode. Tune in now to gain valuable insights and take the next step to lead with confidence, even when the future feels unclear.Dr. Toni Collis is a physicist, tech executive, and award-winning executive leadership coach. As CEO of Toni Collis Executive Coaching and founder of the Lit Up Leadership Academy, she helps women in tech step into strategic leadership and build impactful, fulfilling careers. Toni is also the host of Leading Women in Tech, a Forbes-recognized podcast for women in leadership.Connect with Dr. Toni:LinkedIn: https://www.linkedin.com/in/tonicollis/Website: tonicollis.comSusan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comTrusted Partners: https://www.susansly.com/trustedpartnersLinkedIn:@susansly
- Jul 10, 202551 min
Doing It Guilty: How Inherited Trauma Shapes Entrepreneurs and What It Takes to Break the Cycle with Dr. Pauline Yeghnazar Peck
What if the anxiety, overworking, or self-doubt you feel as an entrepreneur isn’t just about your business, but the patterns you inherited?In this episode of Raw and Real Entrepreneurship®, Susan Sly sits down with trauma-informed psychologist Dr. Pauline Yeghnazar Peck to explore how inherited trauma and cultural expectations shape entrepreneurs. From high-achievers who feel like they’re always “doing it guilty” to entrepreneurs who equate success with self-worth, this is a raw look at how unresolved patterns impact leadership, risk, and identity. Dr. Peck offers insights on how entrepreneurs can unlearn the internalized narratives that keep them stuck and start making decisions from clarity, not obligation. If you’ve felt burdened by strength or success, this episode offers the clarity and direction to begin rewriting that story.Dr. Pauline Yeghnazar Peck is a first generation Iranian-Armenian trauma-informed psychologist who specializes in working with the children of immigrants and intercultural couples. She is the founder of the dynamic group practice Noor Therapy and Wellness specializing in providing culturally-informed care to residents of CA and NY. She also provides coaching, speaking, consulting, and community education internationally through her mission-led organization Bridging Gaps, Breaking Cycles. Dr. Pauline has been featured on Good Day LA as well as countless podcasts and articles given her thought leadership around how culture, sociopolitical factors, history, and more intersect with mental health. Connect with Dr. Pauline Yeghnazar Peck: Website: https://www.noortherapyandwellness.com/LinkedIn: @pauline-peck/Kajabi: https://pauline-peck.mykajabi.com/Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.Connect With Susan:Website: https://thepause.ai/Website: https://susansly.comTrusted Partners: https://www.susansly.com/trustedpartnersLinkedIn:@susansly
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About Raw and Real Entrepreneurship
Get ready to step into the unfiltered world of entrepreneurship with the award-winning entrepreneur Susan Sly on the Raw and Real Entrepreneurship® podcast. Recognized and featured by major media outlets such as Forbes, MIT Sloan Management Review, CNBC, Fox, and CNN, Susan brings an exceptional blend of real-world experience and hard-earned knowledge to the podcasting stage.As the co-founder of a leading AI company, Susan harnesses her unique insider perspective to explore the hearts and minds of the world’s most successful entrepreneurs. She presents candid, in-depth conversations that uncover the realities of their journeys, featuring enlightening discussions with illustrious founders like Glenn Stearns, Jesse Itzler, and Brandon Steiner.The Raw and Real Entrepreneurship Podcast is a dynamic and insightful show dedicated to revealing the unfiltered truths of entrepreneurship with new interviews every week. Through compelling stories and personal anecdotes, guests share their highs
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