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by Christina Tzavaras Edwards
Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.
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Mars Sailors joined my coaching program, The Purpose & Profit Club®, as a graphic designer and marketing manager, not a fundraiser. The work already included telling the story of The Source LGBT+ Center across communications, social media, and email. What changed was learning how to connect those dots to donors. In this conversation, Mars shares how that mindset shift turned into a first full SPRINT™ campaign: a Give Out Day fundraiser that raised $16,000, exceeded a $15K goal, included ...
Most established nonprofits aren't stuck because they're not working hard enough. They're stuck because they run fundraising like separate projects, not one connected operation. In this episode, I walk through seven signs your fundraising isn't compounding, why that disconnection is the slowest path to millions, and why it's also the fastest path to burnout. I also share what one client did differently that led to $50,000 more across their digital campaigns (no new channels, no additional bu...
What happens when a former midnight-shift postal worker with zero nonprofit background builds a health organization by ignoring every rule she never bothered to read? In this episode, I sit down with Kathy Ruiz-Carter, co-founder and Executive Director of the Lichen Sclerosus Support Network, for one of the most energizing client spotlight conversations I've recorded. Kathy sent 33 emails for her sixth annual summit, kept unsubscribes under 1%, and nearly doubled revenue to $29K with the exac...
Most nonprofit founders and leaders think DIYing their fundraising is the responsible choice. It feels like smart budgeting and being resourceful, but it quietly costs the organization more than any support ever would. In this episode, I share why free fundraising advice, AI-generated campaigns, and trial-and-error in front of donors aren't savings; they're expenses that never appear on a budget line. I walk through what DIY fundraising actually costs in time, momentum, donor relationships, ...
Dina Besic started Maxwell's Toy Box because her two-year-old son Max wanted a train table in his oncology playroom. Three years later, while working a demanding full-time corporate job, raising two kids, and navigating Max's cancer treatment, she built an organization that has supported over 5,000 children, donated $9,100 directly to families, delivered 8,500 toys, and created 4,064 joy packages for children receiving chemotherapy… and she doubled her fundraising year over year with the supp...
Most nonprofit leaders don't have a strategy problem. They have a complexity problem. In this episode, I'm breaking down the 5 signs your fundraising campaign has gotten too complicated to actually launch, and what to do instead. From planning that never ends, to waiting for the perfect story, to campaigns so exhausting that nobody wants to do them again, these are the patterns I see most often in small and solo-led organizations (and every single one of them is fixable!). If your campaigns ...
I recently spent a full day with one of the healthiest nonprofit boards I've ever seen, spread across the country, meeting mostly virtually, with 100% attendance, full fundraising participation, and zero circular conversations. And by the end of the day, I realized there was one thing this executive director never once did. It's probably the thing you're doing the most. In this episode, I share 7 lessons from that experience that every nonprofit leader needs to hear: from how great board meet...
What does it look like when a nonprofit team thinks like a business, not a charity? In this episode, I sit down with the powerhouse team behind Kids Hub Child Advocacy Center: founder and CEO DiDi Ellis, Director of Development Erica Smith, and Donor Relations Manager Paige Thames. In 11 years, Kids Hub has grown from 1 paid employee to 21, from 1,300 square feet to nearly 7,000, and from grant-dependent to running one of the most creative individual donor programs I've heard of, including a ...
Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.
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