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Purpose & Profit Club – The Nonprofit Fundraising & Marketing Podcast: Daily Summaries Delivered
by Christina Tzavaras Edwards
Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.
Latest Episodes
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- Today21 min
202: Stop Crying Wolf: How to Fundraise Without Burning Out Your Donors
There's a marketing concept that applies directly to how nonprofits fundraise: some messages are painkillers, and some are vitamins. Painkillers solve immediate problems: urgent, scarce, make-or-break. Vitamins build something sustainable: aspirational, visionary, long-term. Most nonprofits accidentally built their entire fundraising strategy around one extreme or the other, and both extremes are costing them donors. In this episode, I break down the difference between painkiller and vitamin...
- 1 weeks ago35 min
201:From Pinterest Board to Panama: How One Founder Fundraised Before She Had Proof
What does it look like to fundraise tens of thousands of dollars before a single wall is built? In this episode, I sit down with Louise Henry, founder of Tim's Club, a nonprofit community space in Panama being built from scratch to support individuals with autism and intellectual disabilities. Inspired by her younger brother Tim, Louise spent years building an online business first so she could dedicate herself to bringing this vision to life. We dig into how she transferred her entrepreneur...
- 2 weeks ago58 min
200: Live Panel from GiveCon: The Advice We Don't Put on Slides
This is a special episode recorded live at GiveCon 2026, sponsored by Bloomerang. I joined three powerhouse experts, fundraising event strategist Samantha Swaim, digital marketing consultant Julia Campbell, and Bloomerang CMO Ann Fellman, for a candid panel called "The Advice We Don't Put on Slides." No safe takes, no polished talking points, just the real stuff consultants say behind closed doors. We cover what nonprofits consistently get wrong, the trade-offs nobody wants to make, what act...
- 3 weeks ago21 min
199: Stop Making Your Fundraising Campaign Feel Like a Final Exam
What if the pressure you're putting on your fundraising campaign is actually the thing slowing it down? In this episode, I'm talking about something I watched play out on a Little League field this weekend: two coaches, same-age kids, same skill level, completely different energy, and completely different outcomes. And I couldn't stop thinking about how much it looked like what I see inside fundraising campaigns every single week. When you hold too tightly to a goal, when every quiet day feel...
- 4 weeks ago16 min
198: The Give-Get Fundraising Trap That's Costing You More Than You Think
Your donors don't need a goodie bag, a raffle prize, an auction item, a t-shirt, or a chicken dinner. If your fundraising strategy is built around giving them something in order to get something back, that's the give-get model, and it might be exactly what's slowing your organization down. In this episode, I'm breaking down the difference between a real SPRINT™ campaign and an old-school fundraising method wrapped in new language. I talk about why events, raffles, auctions, and 5Ks aren't inh...
- May 12, 202622 min
197: Why Sending 3+ Emails on the Final Day Can 2X–9X Your Campaign
I recently got an email from a development manager telling me I send too many emails. She's not wrong for feeling that way, but that feeling is rooted in one of the most expensive beliefs in nonprofit fundraising. And that's exactly what I'm unpacking in this episode. Today, I'm breaking down the data behind email frequency, what it actually costs your organization when you hold back, and why the inner monologue of "I don't want to bother people" is quietly limiting your mission. I talk abo...
- May 5, 202619 min
196: The Right Way to Use AI for Nonprofit Fundraising Emails
AI is everywhere right now, and in the nonprofit sector, it's making some organizations' fundraising sharper and others completely generic. The difference isn't the tool; it's how you're using it. In this episode, I'm breaking down exactly where AI helps and where it quietly hurts your fundraising emails. I talk about the most expensive mistake I see nonprofits making - handing the wheel over to AI completely and treating the first draft like the final answer. I share how my clients inside Th...
- Apr 28, 202620 min
195: 7 Reasons Your Emails Aren't Converting Into Donations
If sending emails feels like something you dread, rush, or quietly avoid, this episode is for you. I walk through the seven reasons nonprofit emails aren't converting into donations, and I want you to listen not for what sounds good, but for where you recognize yourself, because the second you see it, you can change it. From writing emails that are polished but completely forgettable to stopping too soon just as momentum is about to build, these are the patterns I see across organizations of ...
About Purpose & Profit Club – The Nonprofit Fundraising & Marketing Podcast
Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.
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