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by Dave Jackson
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- Mar 7, 20266 min
Why Your Podcast Dreams Might Need a Reality Check
Many aspiring podcasters jump into the game with dreams of monetizing through advertising. But, oh boy, they may want to sit down for this one. The conversation dives deep into the reality of podcast sponsorships and the ever-evolving landscape of listener numbers. Dave Jackson brings in insights from Rob Walsh and Dan Granger, revealing that the golden number for downloads keeps climbing. Gone are the days when 5,000 downloads would get you a seat at the table; now, advertisers are eyeing shows with 50,000 downloads or more. This isn't just a minor shift—it's a major wake-up call for those thinking they can cash in early. As the discussion unfolds, we examine the absurdity of the “winner-takes-all” model that seems to be taking over the podcasting industry. With institutional money flooding in, smaller shows are often left scrambling for scraps. The conversation touches on the idea of partnerships over traditional sponsorships, highlighting how podcasters like Ray Arnott create symbiotic relationships with their sponsors, focusing on mutual growth rather than mere transactions. It’s a refreshing reminder that collaboration might just be the key to survival in a market that often feels like a giant treadmill—running hard but going nowhere fast. In wrapping up, the episode encourages podcasters not to abandon hope if their download numbers are modest. Instead, it suggests a change in perspective: think of sponsors as partners. This approach not only fosters a sense of community but also positions the podcaster as a valuable ally to their sponsors. After all, who wouldn’t want to work together for mutual success? The key takeaway? Start building relationships, and when you hit those coveted download numbers, you'll be ready to turn those partnerships into profit. The episode closes with a nod to resources like the book ‘Sponsor Magnet’ by Justin Moore, which offers a deeper dive into creating meaningful sponsorships. It’s not about just getting a check; it’s about building a sustainable model where both parties thrive.Takeaways:Many aspiring podcasters mistakenly believe that monetization through advertising is the only way to earn.Understanding the current advertising landscape can change your approach to podcast monetization strategies.To attract sponsors, it's essential to have at least 50,000 downloads per episode, which is quite a hurdle.Instead of viewing advertising as a transaction, consider it a partnership for mutual benefit with sponsors.Building authentic relationships with sponsors is crucial, especially when your audience size is smaller.The podcast industry is leaning towards a model where only a few shows dominate, making it harder for newcomers.Links referenced in this episode:411 iTem 0241 - Dan Granger - CEO Oxford Road and Host of the Media Roundtable Podcastprofitfromyourpodcast.comaroundthelayout.comSponsor Magnet BookOxford RoadMedia Roundtable ShowPodcast411 Show<a href="https://www.profitfromyour
- Nov 12, 202412 min
Kajabi vs. Pensight: The Battle for Creator Earnings
Selling your own products can be a tough journey, with nearly 50% of creators earning less than $10,000 a year and many struggling for years without seeing a single dollar. This episode reveals the harsh realities of monetizing content, highlighting the significant disparities in earnings across platforms like TikTok, Instagram, and YouTube. However, there's a glimmer of hope with Pensight, a platform that offers affordable tools for creators to sell digital products, coaching, and more without the hefty fees associated with other services like Kajabi. With Pensight's $29 monthly plan and a free trial option, creators can test their ideas and start earning with minimal upfront investment. Join Dave Jackson as he delves into the complexities of content monetization and introduces Pensight as a potential game-changer for aspiring entrepreneurs.The Stat That Kajabi MissedAs Kajabi is $169/month and Pensight is $29/month Kajabi is over 400% higher. You can sell products on the free plan on Pensight to get proof of concept. Takeaways: Selling your own products can be challenging, with many creators earning less than $10,000 annually. Kajabi is a comprehensive platform but is often seen as overpriced compared to alternatives. Pensight offers a more affordable solution for effectively selling digital products and services. Creators can face long periods without income, highlighting the difficulty of monetization in content creation. Building a substantial following is essential for most creators before seeing significant earnings. Understanding the financial dynamics of platforms like TikTok and Instagram is crucial for creators. Links referenced in this episode:Original Post https://kajabi.com/reality-checkprofitfromyourpodcast.com/bookPensightKajabiMentioned in this episode:Get Podcasting in the RIGHT DirectionThe Podcast Hot Seat helps you identify what you're doing right (so you can do more of that) and also those things that could need a little touch up. Order now and get a FREE MONTH at the School of Podcasting.Podcast Hot Seat
- May 12, 202416 min
Avoid Being Banned From Amazon Associates with Jesse Lakes From Geniuslink
I am thrilled to release our latest episode featuring Jesse Lake, creator of Geniuslink, discussing key strategies for affiliate marketing and maintaining good standing with platforms like Amazon Associates. Whether you are just starting your podcasting journey or looking to enhance your existing content monetization strategies, this episode is filled with crucial insights.Key Takeaways:Understanding Amazon’s Rules: Learn the common pitfalls that could lead to being banned from Amazon Associates and strategies to stay compliant.Optimizing Affiliate Links: Explore how Geniuslink's Choice Pages can help provide multiple purchasing options, potentially increasing conversion rates and earnings.Preventing Stock Issues: Discover how Geniuslink's new feature can alert you when a product is out of stock. This allows you to update your links promptly and keep your audience engaged with available products.Listen to this informative episode at profitfromyourpodcast.com/68 and enhance your affiliate marketing tactics today!Feel free to share this post with your network and share your thoughts!Mentioned In This EpisodeGeniouslinkMastering Amazon Associates: A Creator's Guide To The Amazon Affiliate Program(and yes, I'm using Geniouslink to monitor the link above).9 Reasons Affiliates Get Banned from Amazon (How to Avoid)Link Whisperhttps://supportthisshow.com/linkwhispererMentioned in this episode:Profit From Your Podcast Available as an AudiobookIf you order the audiobook now as I record the chapters (4 are available, over an hour of material already) YOU will be mentioned at the end of the book.Profit From Your Podcast Book
- Nov 16, 202310 min
Affiliate Marketing Made Simple: Meet Geniouslink
Welcome to another exciting episode of Profit From Your Podcast! I'm your host Dave Jackson, and today we're diving deep into affiliate marketing. Affiliate marketing is your answer if you want to generate income from your podcast but don't know where to start (even if you have a smaller audience). In this episode, I share a fantastic tool that takes the headache out of affiliate marketing and provides valuable insights to maximize your earnings. I also reveal my personal experiences with Amazon Associates and how I got kicked off not once but twice! But fear not because I've discovered a game-changing solution called Geniuslink that will revolutionize your affiliate marketing game. Click play to learn all about its incredible features, including automatic affiliation, choice pages, in-depth reporting, AB testing, and more. Plus, find out how to optimize your YouTube channel and use vanity links for branding purposes. The best part? This incredible tool is available for a ridiculously affordable price. Don't miss out on this episode packed with expert tips and strategies to help you profit from your podcast. Let's get started!Mentioned In This Episodehttps://supportthisshow.com/geniouslink (referral link)Profit From Your Podcast << Genious link See it in Action! (aff)As an Amazon Associate, I earn from qualifying purchases
- Nov 1, 202334 min
Growing a Massive Listener Base Without Paid Ads: Evans Putman's Podcasting Success Story
In this edition, we're diving into the episode featuring Evans Putman, who managed to attract an astonishing 4.5 million listeners without relying on paid ads. Let's uncover the key takeaways from Evans' journey and how you can apply them to your own podcasting endeavors.Evans Putman shared his experience in building a thriving community group coaching program. He took time to identify his audience and what they needed. He came up with a program that included free tools for his audience, an affiliate program for promoters, and a community of future customers for Evans. It was called the success toolbox with over 200 items, which guests contributed to, creating a win-win situation for everyone involved. Everything was working great. So he left...Now, with more time on his hands, he's launched two new resources for podcasters.One of the fascinating insights from Evans' story is his focus on building a collaborative community rather than solely on content. He discovered that by providing valuable content and serving his audience, he was able to attract a loyal following. What's remarkable is that the relationship built through the toolbox and podcast resulted in people approaching Evans with their credit cards ready to buy. By offering valuable free content, Evans nurtured a relationship of trust and credibility with his listeners, leading to meaningful conversions.Evans also shared his strategy for leveraging platforms like LinkedIn and Medium to expand his reach. By breaking down show notes from his podcast episodes and creating compelling headlines, he was able to drive traffic to his content. He strategically included curiosity-driven paragraphs or sentences at the top of his posts, encouraging listeners to click on the embedded podcast player below the written content.The mental shift that launched it all is when Evan went from Selling to Serving. He was wearing a servepreneur shirt when I interviewed him. We both believe that you don't benefit until your audience benefits.Remember, your podcast has the potential to not only amplify your message but also generate revenue and build a strong community of listeners. Stay tuned for more valuable content in our upcoming newsletters.Connect With Evans Putmanpodcastprofitschool.compodcastsalesmachine.comMentioned In This EpisodePodmatch (A great place that connects guests with podcasters).School of Podcasting (Courses, Community, and Unlimited One-On-One Coaching)Follow The Show And Never Miss an EpisodeListen to Profit From Your Podcast Mentioned in this episode:Do You Need Help Growing Your Show?In addition to the courses and AWESOME community, when you join the School of Podcasting you get unlimited one-on-one consulting where you can pick the brain of someone who has helped THOUSANDS of podcasters over the last 18 years. Join worry-free with our 30 day money-back guarantee.Join SOP
- Oct 2, 202335 min
Chris Stone's Secrets to Generating Income as an Amazon Influencer
Chris Stone is a behind-the-scenes expert in managing the technical aspects of content creation. With a background in the music industry, he realized that many creative individuals only wanted to focus on their craft and not worry about the technicalities. This led Chris to transition into the podcasting space, recognizing that podcasters, like musicians, are content creators who often struggle with the technical side of their work. Chris's mission is to assist these individuals in getting their message out by taking care of all the intricate details and allowing them to focus on what they do best. Whether it's handling buttons and knobs or managing the dials, Chris is the go-to person for anyone seeking help in navigating the world of podcasting.Check him at out castahead.net and LinkedInMentioned In This EpisodeProfit From Your Podcast BookDealcastersCastaheadSchool of PodcastingCamo App For Your PhoneSamson Q2U MicrophoneATR2100X MicrophoneAmazon Influencer ProgramAll Things Chris
- Jun 21, 20239 min
Flight-testing your course: The importance of proof of concept
Years ago there was a course builder called Member Vault that had a fully functional free plan that enabled you to sell your course. This was a great way to get proof of concept. Once you had people buying your course/community, you could then upgrade to a higher plan (which you could afford). Unfortunately, they turned off their free version. Recently I discovered Fresh Learn, which has a fully functional free plan. If you need to upgrade, it's only $39/month ($29 if you go for a year). If you need to "No Brainer" version, it's only $69 a month ($49 if you go with a year). It's very impressive, and while other sites like Teachable are raising their fees, the two systems I'm talking about today have zero fees. Fresh Learn has no fees on any plan, and neither does New Zenler. New Zenler is $67/month and is similar to Kajabi. While Fresh Learn also has marketing tools (email lists), New Zenler (being around longer) appears to have a few more. Fresh Learn has 20/7 live chat which is nice. As a customer of New Zenler I can say that their service is like nothing I have ever experienced. They are constantly doing live sessions where you can connect and work with others as well as demos, open Q&A sessions and more. Their email support was helpful and quick. Part of this was kicked off by hearing that Teachable is raising their fees (not a ton, but meanwhile, these two options don't have ANY fees)The point of this episode was to show that if you want proof of concept without paying for a course tool, then Fresh Learn may be something you need to check out. Mentioned In This EpisodePodiaTeachableFresh LearnNew ZenlerSchool of PodcastingProfit From Your Podcast
- Apr 7, 202327 min
Exploring Alternative Ways to Monetize Your Podcast Besides Advertising
On this episode of Profit From Your Podcast, Dave Jackson delves into the topic of monetizing podcasts beyond just sponsorships. Guest Michelle Jackson shares how she started the project Podcasters Getting Paid to address the reluctance of podcasters to spend money on learning how to monetize their shows. Michelle predicts that the industry will change in the next year or two as more people become frustrated with not seeing results. Michelle offers her insights on matching the right product with the right audience and creating supplementary content. The episode offers valuable advice for podcasters looking to monetize their shows in creative and profitable ways.Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a LivelihoodVolley Is Going Out Of BusinessBack on episode 55, I interviewed Josh Little. Josh made a GREAT Product and had a GREAT staff. In my opinion, they had too much "good stuff" in the free version of their app. Consequently, people didn't upgrade. This was my favorite tool for asynchronous coaching. I've replaced it with Zip MessengerIn This Episode[00:05:24] Podcasters are reluctant to monetize and spend money to learn, still preferring free resources; this will likely change in a few years.[00:07:40] Not ready to monetize without $10 investment; started free due to lack of money; quit job and went into digital work; needed to make money to sustain and keep projects going.[00:10:26] People have unrealistic expectations of what it takes to be successful in the online space. It takes learning and adapting, understanding your audience, and purposeful content.[00:14:26] Writing ebooks for passive income, make money with courses and affiliates.[00:16:50] Making money through partnerships and events related to women and money.[00:19:08] Negotiating deals, showing the brand's ecosystem, not needing to give downloads, and raising rates when necessary.[00:21:16] Creating supplemental content for show to monetize without disrupting flow.[00:23:39] Monetize work without sponsors: think, don't force answer.Mentioned In This EpisodeNamecheap.comCoolerwebsites.comProfit From Your Podcast: Proven Strategies to Turn Listeners into a LivelihoodSchool of Podcastingmichelleismoneyhungry.com brandbuildinglab.comMichelle JacksonMichelle Jackson is a podcasting enthusiast, teacher and entrepreneur. She created the project 'Podcasters Getting Paid' to help podcasters better understand the ethical considerations and practical monetization strategies associated with podcasting. With a passion for teaching and helping others, Michelle has been educating people about podcasting and its many facets for over 7 years. She believes that everyone is capable of making a living from podcasting, regardless of their experience level, and is dedicated to helping people reach their potential through her courses and workshops.See michelleismoneyhungry.com and brandbuildinglab.comJoin the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Mentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've
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