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by Jenn Dragonette
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- 2 weeks ago23 min
How Substack Actually Converts (And Why Podcasters Are the Best Positioned to Win)
Join Yana's Viral Notes Creator + QUEST HERE In Part 2 of my conversation with Yana, we get into the part most people never talk about. Not just how to show up on Substack, but how it actually converts into real revenue and why podcasters are uniquely positioned to win on this platform. Yana's free-to-play conversion rate sits at 10%. The industry average is 1 to 3%. We break down why Substack attracts subscribers who are already ready to buy, how the recommendation feature grows your list on autopilot, and what it actually takes to engage on the platform without it becoming another full-time job. We also get into automation. Yana built a system that takes her Substack content and distributes it across Instagram, TikTok, Pinterest, LinkedIn, and YouTube without her having to touch any of it. And for podcasters specifically, she makes the case that your episode archive is already a content library and a product waiting to be built. CONNECT WITH YANA Join Yana's Viral Notes Creator + QUEST HERE Unplugged with Yana (Substack) HERE CONNECT WITH JENN Ready to take your next step toward building a business from story? Head over to Substack to join the community or book your podcast audit at podcastcpr.com to get your business moving forward again. Don't forget to like and subscribe for more insights on building a business with heart. SUBSTACK: https://jenniferdragonette.substack.com/ PODCAST CPR AUDIT http://podcastcpr.com/ Chapters 0:00 Rebranding with the Substack Quest 3:15 Why You Need a Product Before an Audience 6:40 Substack vs Social Media Engagement 9:50 Understanding High Conversion Rates 12:30 Tangible Products for Paid Subscribers 15:20 Realistic Time Management and AI Tools 18:45 Automating Your Social Media Presence 21:10 Building Community and Closing Thoughts
- 3 weeks ago31 min
Every Podcaster Should Consider Starting a Substack (It's Not Just a Newsletter)
Join Yana's Viral Notes Creator + QUEST HERE Substack is far more than just a newsletter platform; it is a complete ecosystem that allows podcasters to take full ownership of their audience. In a world where social media algorithms are unpredictable, building an email list on a platform designed for discoverability is the smartest move a creator can make. I am joined by Yana to explain how Substack serves as an all-in-one creator platform that combines social media, email marketing, and paid subscriptions. We discuss how podcasters can stop the endless social media grind and start building a real business asset that they actually own. Unlike traditional social platforms, Substack lets you export your data at any time, so your audience belongs to you, not an algorithm. One of the biggest advantages of Substack is the ability to convert listeners into subscribers through features like Substack Notes and built-in recommendations. Yana shares how creators can use targeted AI tools to simplify their writing process and how a single viral post can lead to thousands of new subscribers. We also dive into the technical side, including how to integrate your podcast RSS feed and automate content distribution across other social channels without extra effort. CONNECT WITH YANA Join Yana's Viral Notes Creator + QUEST HERE Unplugged with Yana (Substack) HERE CONNECT WITH JENN Ready to take your next step toward building a business from story? Head over to Substack to join the community or book your podcast audit at podcastcpr.com to get your business moving forward again. Don't forget to like and subscribe for more insights on building a business with heart. SUBSTACK: https://jenniferdragonette.substack.com/ PODCAST CPR AUDIT http://podcastcpr.com/ Chapters 0:00 Why podcasters are moving to Substack 4:45 The difference between followers and subscribers 6:20 Why you must own your email list asset 8:45 Building real community beyond social media 11:20 From 200 to 12,000 subscribers in one month 13:10 Hosting video and podcasts on Substack 18:40 How paid subscriptions drive growth 24:15 The Substack Quest and avoiding common mistakes 30:00Using custom GPTs for viral notes
- Apr 15, 202634 min
How to Scale Your Business & Podcast (Without Burnout) with Jen Kohler
Join Jen for FREE in the ABUNDANT HEALER COLLECTIVE HERE If you have been wondering why your podcast is not growing, why your marketing is not converting, or why everything feels harder than it should, this episode is where it starts to make sense. In this first episode of Podcast Authority Architect, I sat down with numerologist and business alignment coach Jen Kohler for one of the most honest conversations I have had about what it actually takes to build a podcast and a business that feels like you. We talk about why so many podcasters and entrepreneurs burn out when they try to follow strategies that were never built for them. We get into what happens when you stop performing for everyone else's blueprint and start building from your own foundation. And we go deep on why knowing yourself is not a soft, woo concept; it is the most practical business strategy you have access to right now. If you have ever Googled, how to stop burning out in your business, How to align your podcast with your purpose, How to build sustainable momentum without hustling yourself into the ground, this conversation is going to hit differently. Jen has a way of giving you permission to see yourself clearly, even when you push back hard against what you see. Trust me on that one. ABOUT JEN KOHLER Jen Kohler is a numerologist and business alignment coach who helps healers, coaches, and entrepreneurs understand how they are wired so they can build businesses that actually work for them. Through her free community The Abundant Healer Collective and her paid membership, Jen teaches practical grounded spirituality using numerology as the lens for understanding your energy, your sales style, and your path to real freedom in business and life. She believes that when you know yourself, everything gets easier. And after this conversation, I believe it too. Join Jen for FREE in the ABUNDANT HEALER COLLECTIVE HERE Connect with Jen on Facebook Join Jen on Substack HERE - She drops daily goodies that will blow your mind! CHAPTERS 2:45 Building a strong business foundation 5:30 Numerology vs Human Design for alignment 9:15 The power of angel numbers and leadership 12:00 How to calculate your ruling numbers 15:15 Dealing with resistance to your archetype 18:45 The importance of knowing yourself 22:30 Moving past the trust recession in business 26:00 Universal energy and monthly forecasting 30:15 Balancing momentum with intentional rest
- Apr 14, 20262 min
Welcome to The Podcast Authority Architect, The Place For Podcasters Who Profit
Are you wondering why your podcast is not growing? You are showing up, recording consistently, and doing everything you have been told to do and nothing is compounding. In this trailer for Podcast Authority Architect, Jenn Dragonette reveals the real reason most podcasts stall out, and it has nothing to do with your content, your equipment, or your posting schedule. It is your foundation. And that is the most fixable thing there is. If you have been searching for how to grow your podcast, how to get more podcast downloads, how to attract the right podcast listeners, or how to monetize your podcast, you are in the right place. Podcast Authority Architect is where thought leaders, healers, coaches, and change makers come to build podcasts that grow, convert, and actually feel like them. People first. Story-driven. No fluff. Welcome. Let's build your tsunami.
- Mar 15, 202621 min
How To Beat The AI Algorithm With Human Connection
Are you tired of fighting bots and algorithms just to get your message heard? As the digital world gets flooded with AI-generated content, the secret to growing your business actually lies in going backward to old-school human connection. In this episode, we dive into why the future of podcasting and business growth is all about depth, story, and real relationships. We explore the hidden dangers of over-automating your brand and how leaning too hard into AI can actually cause your conversion rates to tank. From being catfished by dating app bots to the burnout that comes from chasing algorithms, it is time to pivot toward strategies that prioritize the human touch. Learn why strategic interviews are making a massive comeback and how you can use your podcast as a powerful networking tool rather than just a content machine. If you have been feeling like a talking head in a sea of noise, this video will show you how to reclaim your authority and build an ecosystem that thrives on genuine connection. We discuss practical shifts you can make today, like moving toward platforms that encourage two-way conversations and focusing on referrals rather than just views. It is time to stop being a content machine and start being a human being again. Ready to take your next step toward building a business from story? Head over to Substack to join the community or book your podcast audit at podcastcpr.com to get your business moving forward again. Don't forget to like and subscribe for more insights on building a business with heart. SUBSTACK: https://jenniferdragonette.substack.com/ PODCAST CPR AUDIT http://podcastcpr.com/ Chapters 0:00 The shift back to human connection 2:45 Lessons from being catfished by AI bots 5:15 Why AI content is killing your conversion rates 8:10 Building a business through 300 interviews 11:00 Moving from solo shows to strategic networking 13:45 Why podcasting is the fastest ROI for trust 16:30 Stop over-editing and start going live 18:45 Action steps to humanize your brand 20:38 Final encouragement and next steps
- Mar 8, 202621 min
Why AI is Killing Your Podcast (And How to Stop Burnout)
Are you feeling burnt out by the constant pressure to turn your podcast into a content machine? In this video, we explore why relying too much on AI and trying to be everywhere at once might actually be killing your business revenue and personal joy. It is time to stop the hamster wheel and start building real human connections again. After six years in the industry, I have seen a massive shift in how we create. While AI tools offer amazing shortcuts for editing and transcriptions, they often trap us in a cycle of quantity over quality. We discuss the transition from content creator to connection builder and why that distinction is key to long-term success. Your business is built people-first, not algorithm first. I am sharing my raw personal journey of how my revenue shifted when I focused too much on solo content and AI automation versus deep, interview-based relationships. You will learn why platforms like Substack are the future for podcasters who want to build trust in what I call a trust recession. We need to focus on what brings us joy and what actually leads to conversations, not just empty views. If you are ready to stop the burnout and start growing with ease, visit podcastcpr.com to book a free 30-minute audit with me. Let is look at your capacity and get you moving one step forward today. Come join me on Substack for more deep dives into story selling for entrepreneurs. Chapters 0:00 Why podcasters are hitting burnout 2:25 The double edged sword of AI tools 5:10 Why chopped up content fails to connect 8:05 The high cost of being a content machine 11:15 My personal revenue shift and burnout story 14:30 Navigating the trust recession in business 17:45 Choosing depth over wide visibility 20:10 Action steps to revive your podcast revenue
- Feb 28, 202623 min
The Hidden Cost of Adding Video to Your Podcast
Are you feeling the pressure to add video to your podcast just because everyone else is doing it? Hold up, before you jump on the Apple video bandwagon, let's have a real conversation about whether this trend is actually serving you or setting you up for burnout. I'm getting vulnerable here because last week I may have gotten a little too excited about Apple's new video feature. But after some serious reflection (and journaling in my cheetah print pajamas), I realized I might have led you astray. The truth bomb: Just because you can add video doesn't mean you should. We're in a trust recession, and people are craving depth over dancing lawyers and trendy music overlays. I'll share why some of my most successful clients with "spicy" content thrive on podcast platforms but would be immediately shut down on YouTube. Plus, discover why that 7% statistic about people preferring video might not be worth the energy drain. Your 15-minute bold action challenge: Take time to evaluate what marketing strategies actually feel aligned with your energy and values. Look around at who's doing business in a way that resonates with you – are they chasing every trend or going deep with their audience? Remember, you're not here to create ripples – you're meant for tsunamis of change. But don't dilute that tsunami by burning yourself out on strategies that don't build the deep connections your business needs. Are you ready to stop performing and start connecting? Let's explore whether video is truly serving your mission or just adding to the content chaos. P.S. Craving deeper connections with your audience? I offer a FREE personalized podcast audit sessions to help you build authentic relationships that convert. Visit PODCASTCPR.COM to learn more!
- Feb 21, 202627 min
Apple Podcast Video Update, Should You Add Video?
Are you feeling that familiar panic as Apple announces video capabilities for podcasts? I get it, you're sitting there thinking, "I'm an audio-only podcaster!" But before you start hyperventilating about having to show up on camera, let's talk about what this really means for your show. Apple just dropped the news that video is coming to their podcast platform this spring, joining Spotify in the video game. And while part of me wants to celebrate this upgrade, another part of me is concerned about what this means for the magic of audio-only content. GRAB A PODCAST CPR AUDIT HERE The Reality Check You Need Here's what's happening: if you're going to make the effort to record video for Apple Podcasts, you might as well set yourself up to win on YouTube too. But, and this is a big but, you cannot just take your full podcast episode and slap it on YouTube expecting it to perform. It won't work, and it might actually hurt your channel. GRAB A PODCAST CPR AUDIT HERE Your 15-Minute Action Step Before you get swept up in the video excitement, determine what it will actually take for you to show up on video: What changes to your recording setup? How much additional editing time? What personal preparation (hair, makeup, background)? Is this sustainable for your current workflow? Remember, only 7% of podcast listeners exclusively watch video content. That means 93% still prefer audio. So ask yourself: is the effort worth it for that small percentage, or are you better served by focusing on what makes podcasting magical - that intimate, audio-only connection? Ready to explore video without overwhelming yourself? Consider whether you want to simply add video to Apple and Spotify, or if you're ready to strategically leverage YouTube's superior searchability to grow your audience organically. The choice is yours, but whatever you decide, make sure it aligns with your capacity and your audience's needs. Your story deserves the right platform whether that's audio-only or includes video. GRAB A PODCAST CPR AUDIT HERE
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About Podcast Authority Architect
Podcast Storyselling teaches entrepreneurs how to use their stories to build a podcast that attracts listeners, increases podcast downloads, and brings in paying clients. Each episode gives you one simple 15-minute action step you can use right away to boost podcast visibility and turn your message into revenue.You will learn how to use storytelling to sell, build trust with your audience, and create podcast content that drives real business growth. This is people-first podcasting. No burnout. No endless posting. No chasing algorithms that never convert.If you want clear steps, stronger podcast marketing, and a podcast that brings in clients and revenue, you're in the right place. This show gives you the clarity and strategy to make your podcast your most effective sales tool.
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