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School of Podcasting: Expert Tips for Launching and Growing Your Podcast: Daily Summaries Delivered
by Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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- 5 days ago40 min
20 Books for Content Creators Recommended by My Audience
What if one book could change the way you tell stories, connect with your audience, or even see your own podcast? In this episode of the School of Podcasting, I asked a simple question: “If you found out someone was a content creator, what book would you recommend?” — and the responses were pure gold.You’ll hear from working podcasters, educators, business owners, and storytellers sharing the books that sharpened their craft, grew their communities, and kept them going when numbers and algorithms tried to wear them down. Along the way, I share my own must‑reads and pay tribute to a podcasting legend whose work shaped an entire generation of creators. If you’re ready to level up your show — not with more gear, but with better thinking, storytelling, and heart — this is the episode you’ll want to queue up next.ParticipantsKim NewloveThe Pharmacist Voice PodcastThe Perrysburg PodcastRalph Estep Jr.The Content Creators Accountanthttps://ralphestepjr.comChris NessiHouse of EdTechMark LawleyPractical Prepping PodcastNancy May (with co‑host Sylvia France)Family Tree Food Stories PodcastDave CohenThe Shakespeare MindsetTom HaleyBluegrass Region Voices and ViewsBooks MentionedFind Your Red Thread: Make Your Big Ideas - Tamsen WebsterThe Audience Is Listening: A Little Guide to Building a Big Podcast – Tom WebsterHow to Win Friends and Influence People - Dale CarnegieSacred Cows Make the Best Burgers – Robert J. Kriegel, David Brandt12 and a Half: Leveraging the Emotional Ingredients Necessary for Business Success – Gary VaynerchukAcres of Diamonds – Jentezen FranklinHello, My Name Is Awesome: How to Create Brand Names That Stick – Alexandra WatkinsInto the Woods: A Five-Act Journey Into Story – John YorkeBuild a Strong Podcast: From Creation to Captivated Audience – Jennifer LongworthMake Noise: A Creator’s Guide to Podcasting and Great Audio Storytelling – Eric NuzumStoryworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling – Matthew DicksPlatform: Get Noticed in a Noisy World – A Step-by-Step Guide for Anyone with Something to Say or Sell – Michael HyattBig Podcast: Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show<a href="https://geni.us/big-podcast" rel="noopener n
- 1 weeks ago29 min
Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast
When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a different path—one that doesn’t depend on ad tech behaving itself. I’m going to walk you through why community beats downloads, how smart feedback (like what Jack Rhysider does) can radically improve your show before it ever launches, and how simple tools like newsletters and Podpage can help you build a deeper relationship with your audience so your podcast is future‑proof, no matter what happens to ad rates.Don't Take My Word For ItI heard it from on the Podbiz Show. Hall of Famer Leo Laporte shares a bit of history with ads, and Podfather Adam Curry explains how to future-proof your podcast. Brian Barletta explains how we need to move on from trying to get stats that are not possible, and focus on growing the industry.Get Your Head StraightI also talk about how I was inspired by writer Talyor Sheridan cold care less about the critics. He write the way he wants to write, about what he wants to write about and now his audience has found him and he is making a killing.Get Your Content StraightGeddy Lee has been performing in the band Rush for 50+ years and yet he still takes time to evaluate his playing. When we try to market "Meh" content we are wasting our time.The Podcast Atlas ReportSounds Profitable has released the Podcast Atlas Report which approaches the industry from the creators point of view. Some great insights into clips, newsletters, and more.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Takeaways:If you're feeling stuck with your podcast due to falling ad revenues, listen up!Forget chasing ad dollars; focus on building a loyal community that supports your podcasting journey.The real gold in podcasting isn’t just downloads; it’s about creating genuine connections with your listeners.Ads might be declining, but trust me, building a community will make your podcast thrive in the long run.The future of podcasting is all about community and trust, not just numbers on a screen.If you want to grow your podcast, start by picking one simple thing to engage with your audience.Also Mentioned:Sponsor Magnet BookPodpage - Podcast Website BuilderRay Arnott Interview - Around the LayoutCommunity ResourcesHeartbeat (We use this for the School of Podcasting)CircleSkool (affordable, simple community)Newsletter ToolsKit (formerly Convertkit)MailerliteBeehiiv(and many more)Mentioned in this episode:Question of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the MonthLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?Vote For Dave to Speak at Podcast MovementIt only takes a s
- 2 weeks ago40 min
How To Deal With Online Tolls
If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free in your head.Two Types of FeedbackI’m sharing how I handle trolls, reviews, and feedback—and how you can turn all of that into fuel to grow your show instead of reasons to quit. I’ll walk you through when to ignore, when to engage, and how to build a trusted focus group that helps you make your podcast better without letting anonymous strangers live rent‑free in your head.Trolls, Critics and Focus GroupsI break down the difference between true trolls, genuine critics, and helpful focus groups—and how each one fits (or doesn’t) into your growth as a podcaster. I share real stories about nitpicky typo trolls, cyberbullying from years ago, people who send you two and a half pages of “do a different show,” and how other podcasters are using their audience—and even Snapchat—to get honest, constructive criticism.By the end, you’ll see why I say feedback is the “breakfast of champions,” and why your fear of judgment shouldn’t keep your show stuck on your hard drive.What You’ll LearnTrolls vs. Focus GroupsHow I define a troll: unsolicited, emotionally charged feedback that’s mostly about getting a reaction.How I define a focus group: people who actually want to help shape and improve your show.Why some “trolls” are really just frustrated fans who want attention.Classic Troll Bait TopicsThe three topics that almost guarantee you’ll attract trolls:PoliticsNews / current eventsReligionWhy I’m okay with pushback when I brush up against these—and why you should expect it if your show leans into them.My Rules for Dealing with TrollsRule #1: Don’t feed the trolls.I talk about why I always try to wait before responding.How I “kill them with kindness” when I choose to reply.Why I often simply say, “Thanks for the feedback,” and move on.How I remind myself that sometimes people are just having a bad day, and I happened to be standing in front of them.Turning Feedback into a Tool for GrowthThe key question I always ask: “Do they have a point?”An example: being told, “You interrupt your guests too much,” and how I go back, listen, and honestly assess if they’re right.How I respond when someone clearly just wants me to do a completely different show than the one I want to make.How I Engage Without Losing My CoolWhy I sometimes ask, “How could I have done this better?” to separate useful advice from empty criticism.How I ask for evidence or sources in a non-defensive way:“I’m interested in digging into this—can you share a link?”When I’ll share my sources and politely stand my ground.When I decide it’s time to block, report, and move on, especially on platforms like YouTube.Knowing My Audience (and My Why)How knowing who my show is for makes it easier to ignore the wrong people.Why I consider the nastiest haters as “not my target audience.”The math I look at: out of hundreds of reviews, only a tiny percentage are negative—but they love to hog my attention if I let them.Stories and Examples I ShareMark Maron on Trolls as “Frustrated Love”A clip from Mark Maron talking about trolls who keep coming back.How he describes repeat trolls as people who are weirdly in love with you and just want you to get mad so they feel seen.The Typo TrollThe listener who went absolutely ballistic over typos and sent me 5–6 paragraph rants.How I handled it when the comments got personal.How I eventually “trolled the troll” with humor and kindness and watched him disappear (and reappear…and disappear again).Madame Strangeways & Fear of FeedbackA conversation with Madame Strangeways who was reluctant to ask for feedback because of a cyberbullying incident 20 years ago.How I encourage her (and you) to start with trusted fans and patrons as
- 3 weeks ago31 min
How Long Should Your Podcast Be? (and where to find the answer)
Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show.How Long Should My Podcast Be?The stand ard answer is "as long as it needs to be an not a minute longer." However, another way of looking at this is to ask, "How long can you hold someone's attention?"You Can See How Far People Listen to Your ShowThe Apple Dashboard: https://podcastsconnect.apple.comThe Spotify Dashboard: https://creators.spotify.comTakeaways:How Dave thinks about episode length (and why “as long as it needs to be” actually works in practice)How to use Apple Podcasts Connect and Spotify for Podcasters to measure completion percentage and attention, not just downloadsWhy video and YouTube completion rates look so much worse than audio—and how not to let that crush your egoHow to use Google Analytics or Fathom to see which episodes and pages really resonateA behind-the-scenes look at the audio tools Dave uses (Accentize DX Revive, Dialog Enhance, and the free DX Level plugin) to make listener submissions sound more consistentAn update on the “free version” experiment of the School of Podcasting and why future focus is shifting to live cohort-style classesDave also shares a listener contribution from Josh Liston of the SAKÉ THIS podcast, with two non-download ways he measures success for his Japan-focused comedy show.Mentioned in this episode:Podpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan. For Podpage, this is more than a partnership announcement. It’s validation that podcast websites deserve dedicated website tools built specifically for podcasters.PodpageHelp When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/joinSchool of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the Month
- Jun 29, 20261h 15m
How do you measure the success of your podcast that is NOT downloads
How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith, recovery, TV rewatch shows, local podcasts, health, creativity, and more—sharing how they really gauge success. Their answers include:Direct listener feedback & real‑life impact (behavior change, decisions, staying sober, safer driving, adopting, spending time with Jesus, handling conversations differently)Engagement & community (emails, voicemails, social comments, active groups, email lists, live events, guest offers, collaborations)Actions taken (lead magnet signups, newsletter growth, memberships, classes, affiliate links, donations and financial support)Enjoyment, fun, and personal growth (being excited about the next episode, getting better on the mic, becoming more confident and creative)Alignment with purpose & service (sticking to your “why,” serving a niche community, “who many” vs. “how many,” “one life at a time”)Legacy & memory (building an audio/video archive for family, preserving loved ones’ stories, creating a personal record you can revisit)Along the way, Dave adds commentary on why downloads alone are a poor North Star, how to re‑center on who you serve and why you podcast, and how podcasting can be a tool for service, community, and legacy—not just stats.Participants In This EpisodeScott from What Was That Like?Kate from Drafting in the PastMark from Practical PreppingNancy from Family Food StoriesBuck from War Room Army CollegeRalph From Content Creator's AccountantSteve from Podcast Editor's MastermindTrip From Home Brewed Christianity Podcast Spencer from The Recovery Show Travis from Bestie ApprovedAshriel from Called and Curious PodcastDave Interviewed JesusZo from Back Look CinemaJen from Women in PodcastingMarc from Solo Talk and Podcast BrandingChris from Cool Cars with Chris Howard from AA Recovery Interviews Ray from Around the LayoutYork from Welcome to Earth StoriesRob from Softball CentralDan from Based on a True StoryTim from Create Art and <a href="https://mysolomsjourney.com/" rel="noopener noreferrer" target
- Jun 22, 202635 min
Are You Getting the Most Out of RSS?
Are you getting the most out of your RSS feed?To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand:what an RSS feed ishow you make onewhere you get the best feedand how you make sure you're getting the most out of itDon't Make These MistakesIn this episode, I'm going to explain some of the mistakes I see people making with RSS feeds, especially when it comes to getting the most out of transcripts. In some cases, people aren't putting their transcripts into their media host, which means their transcripts aren't going into their feed. That is not something the best way to maximize your show.Where Do I Get an RSS Feed?Your RSS feed comes from your media host. For me, the best RSS feeds come from dedicated media hosts. Places like Captivate, Buzzsprout, rss.com, and Blubrry. All of these do one thing: they host your files, they provide an RSS feed, and they provide statistics.Make Sure Your Transcripts are In Your RSS FeedWhile having transcripts on your website is good, you are missing another opportunity by having them in your feed (which can be used in Podcast apps). When it comes to Podpage, having the transcript in your feed put it into a place where Podpage can grab it and put it on your site.Don't Hire Your Dentist to Work On Your CarOther places like Riverside are trying to be a jack-of-all-trades and a master of none. I don't want someone who's not a master of the RSS feed. The RSS feed is like the blood in your veins; it is your veins, and you don't want your veins to be Scotch-taped together. You want an RSS feed that is fully compatible with all the features available for podcasters.Directing People To Your SiteWhen I recently tested Riverisde, you could not direct people at the episode level to your site. This is a missed opportunity.This means that, when somebody is consuming your content in an app, usually there is a link to go to the website, which takes them to, (if you're doing it correctly) your website. On the episode page, I'm offering the ability to follow the show easily on Spotify, Apple, Pocket Cast, etc. If you don't have that link, you're missing an opportunity to send the audience where you want them to go. I need to email Riverside because this just reeks of a company who doesn't really understand podcasting getting into podcasting. Consequently, I know it's nice to have everything under one login, but how hard is it to login to more than one account (especially if you have 1password).No RSS No PodcastPeople keep asking what a podcast is. I'm not sure why. It's audio, video delivered via RSS. This means YouTube is not a podcast. It's a show. Radio is not TV. Both are content. When we blur the definition it messes up all of our reports. People have asked, "Well, the audience thinks YouTube is a podcast are we supposed to tell them they are wrong?" The answer is yes.Then we could have separate reports on YouTube vs Podcasts.If someone hears me listening to the band Sum 41, and says, "I love blink 182," I would say, "That's not Sum 41, it's blink 182. You're helping them not look stupid in the future. You would do the same thing if they called a banana an apple.Other Hosts I Don't RecommendSpotify: From their lying to their original partners, to making features that only work inside of Spotify (ignoring the open podcast system), and often eliminating features shrtly after they launch (never worldwide). I could go on for hours. Yes, it's free but so is RSS, Buzzsprout, and Red Circle.Soundcloud: Soundcloud, to the best of my knowledge hasn't implement features that were introduced in 2017. You can buy soundcloud plays (Google it) so consquentially you will never have sponsors while you use Soundcloud.Mailbag: AMP 30 Second RuleThanks to Mark for pushing back on my math. In the end (as of t
- Jun 15, 202638 min
Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO
When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting. Rox has worked for Mr. Beast, Microsoft, Facebook and many more.In this episode of the School of Podcasting, I sit down with Rox Codes, co-creator of Flight Cast, the video-first hosting platform built in partnership with Steven Bartlett from Diary of a CEO.If you’ve been thinking about getting more serious with video podcasting, YouTube growth, or centralizing your stats from multiple platforms, this one is for you.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsWhat We Talk About in This EpisodeIn this conversation, we cover:What Flight Cast actually is (and who it’s for)Why it’s a video-first hosting platformHow “one upload, one dashboard” pushes your show to YouTube, Spotify, Apple, RSS, and audio platformsHow you can keep it simple or go crazy with customizationSimple upload, powerful customizationUpload one episode and:Send video to YouTube, Spotify, Apple, RSSSend audio everywhere elseSchedule different release times per platform (e.g., 6 AM audio, 8 AM YouTube)Use different titles, descriptions, and even different edits per platformUpload separate versions of the file (say “subscribe” in one, “follow” in another)Use AI to:Generate titles, descriptions, and chapters in your own styleAuto-format chapters correctly for each platformAll your stats in one placeHow Flight Cast pulls:YouTube viewsSpotify streamsRSS downloadsAnd rolls them up into a single “plays” metricAdditional analytics you get:Day-by-day performanceNew vs returning followersCross-platform uniquesBreakdown by platform, country, state, cityA built-in “giant spreadsheet” you don’t have to build yourselfAudience overlap (who listens to episode A and episode B)Using the built-in AI chat to answer questions like:“Rank all my episodes on YouTube in the last 6 months by views in the first 24 hours.”“What’s my 100-day average per episode?”Ads, programmatic, and retention dataHow Flight Cast handles:Geo-targetingProgrammatic adsDynamic ad slotsWhy retention graphs matter more than a single download numberHow to look at:Drop-off moments (what caused the skip?)Chapter jumps (what are people skipping to?)Rox’s “favorite stat” and why views still matter most in his worldClips, test channels, and experimentationLets you “always be testing” in the backgroundHow to ramp up clips:Start with 1 clip/daySlowly increase to 2, 3, then 4 maxWhy this kind of ongoing experimentation is like treating your show as a recipe, not a statueMoving from audio to video (without losing your mind)Rox’s core idea:Video isn’t a file format, it’s an algorithmOn YouTube, TikTok, Reels, Shorts: publishing and discovery are the same thingThe big mindset shift:Audio pod
- Jun 8, 202647 min
The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character
In this episode of the School of Podcasting, Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line from Jay Acunzo).You’ll learn how to:Clarify what your podcast is actually about in one sentenceChoose (or tweak) your name and description so they signal your unique angleDeliver on the promise of your premise so listeners trust youUse your own stories, quirks, and background as an unfair advantage no AI can copyWhether you’re launching a new show or trying to revive an existing one, this episode will help you stand out in a crowded market.The Four C's of Building a Favorite Show1. You Need a Clear “What Is It?” Line (Clarity)If you can’t describe your show in one sentence, your listeners definitely can’t.Think of it like a movie logline:“A shark terrorizes a beach town.” → Jaws“A lawyer can’t lie for 24 hours.” → Liar LiarIf your answer sounds like “me and my buddy talking about stuff and stuff,” you have a clarity problem.2. Your Name & Description Should Create ContrastIf your show is called something generic like “Thinking Outside the Box,” you’re competing with dozens of identical names.Simple test: say your show’s name to someone and ask, “What do you think it’s about?”If their answer doesn’t match your actual content, your name isn’t doing its job.Your description should:Say who the show is forSay how it’s differentPromise what they get every episode - and then give it to themUse your listeners’ own words from reviews/emails to sharpen your description.3. Deliver on the Promise of Your Premise (Consistency)Your title, artwork, and description are a promise. Your content has to deliver.Click‑baity titles and vague descriptions might get a first click, but if the episode doesn’t do what it says, you won’t get a second one.Examples:Joe Rogan: long-form, open-ended conversations where people actually talk through ideas.Podnews and Podnews Weekly Review: global podcast news with strong host chemistry and a predictable format.4. Your Stories and Style Are Your Uncopyable Advantage (Character)AI can write scripts and headlines—but it doesn’t have your bike ride, your great nephew, or your specific regrets and realizations.You have stories, you just need to write them down.5. Use “Homework for Life” to Capture StoriesFrom Matthew Dicks’ Storyworthy: at the end of each day, ask:“What happened today that might be a story?”Write down one sentence—just enough to remind you later.Use any note tool (NoteJoy, Apple Notes, Google Keep, voice-to-text, etc.).Over time you build a story library you can draw from to explain concepts and stand out from AI‑generated, story‑less shows.Action Steps From This EpisodeBy the end of this episode, challenge yourself to:Write your one-sentence “What is it?” line.If you can’t say it clearly in one breath, cut it down.Ask 2–3 non-podcaster friends:Show them your title, cover art, and description.Ask, “What do you think this show is about?”If their answer doesn’t match your intention, revise your name/description.Search your show’s name in Google and major podcast apps.Is the name crowded? Already used?Is there a dormant show with the name you want? Consider reaching out and asking to take over/buy the feed.List 5 story moments from the last 30 days.Use “homework for life” style notes.Circle 1–2 you can use in upcoming episodes to explain a lesson.Rewrite your podcast description to:Say who the show is forSay how it’s differentPromise wh
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About School of Podcasting: Expert Tips for Launching and Growing Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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