Building a Brand in a Competitive Broadband Market with Jarie Bolander #43

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.Chapters:00:00 - Intro02:14 - Jari Bolander's Unique Journey07:15 - Transitioning to Marketing and Storytelling09:13 - Understanding Decision Counsel and Subscriber14:00 - Challenges in the Broadband Service Provider Industry22:09 - The Importance of Differentiation in Marketing29:55 - Cutting Through the Noise of Digital Advertising38:32 - The Importance of Partnerships in the Broadband Industry44:06 - Understanding Marketing Standards and Best Practices49:44 - Get in Touch with JarieGet in Touch with Jarie:Decision Counsel WebsiteMentions:Gary HalbertDecision CounselCalix ConneXions 2025