The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.Chapters:00:00 Intro06:23 Josh Gold's Journey in Direct Mail11:44 The Resurgence of Direct Mail18:03 Effective Strategies for Direct Mail25:29 The Humor Behind Pre-Sorted Bullshit33:34 Integrating Direct Mail with Omnichannel MarketingGet in touch with Josh:Josh's LinkedInMentions:Pre-Sorted Bullsh*tRick RappeyRPM Direct MarketingMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel