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Pelvic PT Rising: Daily Summaries Delivered
by Nicole Cozean, PT, DPT, WCS & Jesse Cozean
Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday28 min
The 10 Marketing Mistakes Costing You Patients
Why isn't your schedule full? The first place to look is whether we are getting enough leads. We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them. From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck. You'll learn: ✅ Why most owners don't actually know how many leads they need ✅ The hidden cost of inconsis...
- 4 days ago1h 12m
The Great Kegel Debate (Part 3): With Michelle Lyons
Should we be anti-Kegel? Has the pendulum swung too far? We brought on the one and only Michelle Lyons to continue the conversation. It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle. We cover: Why Kegels and pelvic floor muscle training are NOT the same thing The history of Dr. Kegel (and why we may have misunderstood him) Why pelvic floor rehab is far more sophisticated than "squeeze and lift" &...
- 1 weeks ago23 min
How to Unlock the Hidden Potential in Your Business
Many of us have the feeling there’s more potential in the business…we just don't know how to unlock it. What got us to this level of success isn't enough to take us to the next. We start to feel stuck, or wonder 'is this it?' Working harder than ever. Stressing about the business. Trying to do 'all the right things'. And yet: You’re not hitting your financial goals You don’t feel the freedom you expected And you know your business could be doing m...
- 1 weeks ago1h 10m
Birth Prep Isn't Birth Education: An Interview with Gina Conley of Mamaste Fit
Are we trying to do too much as pelvic rehab providers? That might be an uncomfortable question. Because when it comes to birth prep, many of us genuinely want to help our patients have the best experience possible. But where does our expertise end? And where does someone else's begin? In this episode, Nicole sits down with Gina Conley of MamasteFit—perinatal fitness provider, birth doula, educator, and someone who has attended hundreds of births—to talk about the role pelvic PTs actually pla...
- 2 weeks ago30 min
When the Dream of Time Freedom Turns to a Nightmare
One of the biggest reasons people start a business… is freedom. Freedom to: Work the hours you want Pick your kids up from school Travel Control your schedule But somewhere along the way… the dream turns into a nightmare. You started the business for freedom, but... 👉 You’re working constantly 👉 Thinking about the business all the time 👉 Feeling trapped by your schedule 👉 And wondering why you somehow have less freedom ...
- 2 weeks ago57 min
Endometriosis, Fertility & Surgery: An Interview with Dr. Sadikah Behbehani
How many of your patients might have endometriosis… and no one has said it out loud yet? Because that’s happening. A lot. In this episode, Nicole sits down with one of the only physicians in the country trained in both endometriosis excision surgery and reproductive endocrinology—Dr. Sadikah Behbehani. And this conversation pulls back the curtain on what’s really happening with endo, fertility, and patient care. We cover: 👉 Why endometriosis is still massively underdiagnosed (and often ...
- 3 weeks ago23 min
Revenue vs Profit - Where you Need to Be
Revenue is vanity. Profit is reality. And most business owners are focused on the wrong number. In this episode, we break down one of the biggest mindset shifts in business: 👉 Revenue is how much money your business brings in 👉 Profit is how much actually ends up in your pocket And the difference between those two numbers determines everything about your life. This conversation started after a high-level business conference in Vegas where someone asked: “How do you improve profitability in an...
- 3 weeks ago1h 1m
What Trauma-Informed Care Really Means: An Interview with Krystyna Holland
Are you truly practicing trauma-informed care… or just assuming you are? Because there’s a big difference. And most of us were never actually trained in it. In this episode, Nicole sits down with pelvic PT, researcher, and educator Krystyna Holland to break down what trauma-informed care really looks like—and where our field is still falling short. And this conversation goes deeper than you expect. We’re not just talking about being empathetic or “good with patients.” We’re talking about: &nb...
About Pelvic PT Rising
Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!
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