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by Open Residency
The show for ambitious operators scaling their businesses.Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
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- Today1h 36m
Marc Eckō - The Marketing Playbook That Built Ecko & Complex
Get Marc Eckō’s free playbook → openresidency.com/marc-ecko-playbookMarc Eckō went from an airbrush gun in a New Jersey garage to over $500 million in sales. He almost went bankrupt more than once, sold Eckō for nine figures, started Complex, sold that too, and is now back at Complex as chief creative and innovation officer. He walks through how Eckō started, the partner who put in the first $5,000, the production deal that was too good to be true, and the cease and desist that forced Echo to become Eckō.We also get into the Where’s Eckō sticker campaign he ran with no money, tagging Air Force One to launch a video game, buying Barry Bonds’ record home run ball and letting fans vote on its fate, when to license your brand and when to run it yourself, ikigai, the Japanese idea he still uses at Complex, and how the tags on Eckō clothes got Complex its first 150,000 subscribers.🔗 MARC ECKŌInstagram: @beingmarceckoEckō: ecko.comComplex: complex.com🎙️ OPEN RESIDENCYInstagram: @openresidencyInstagram: @markbrazilLinkedIn: linkedin.com/in/markmastrandreaWebsite: openresidency.comEmail: info@openresidency.com⚡ POWERED BYWispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai⏱️ CHAPTERS00:00:00 Trailer00:00:45 How Eckō Started With an Airbrush Gun00:05:45 Influencer Marketing Before It Had a Name00:08:40 The Partner Who Put In the First $5,00000:12:57 The 2 Things That Took Eckō to Millions00:22:51 The Production Deal That Was Too Good to Be True00:32:56 The Fax That Forced Echo to Become Eckō00:39:58 The Reset That Got Eckō Out of Debt00:42:30 The Where’s Eckō Sticker Campaign Built on No Money00:48:46 Tagging Air Force One to Launch a Video Game00:54:22 Buying Barry Bonds’ Record Ball and Letting Fans Vote01:01:22 Buying Back the License to Run His Own Stores01:05:08 When to License Your Brand and When to Run It Yourself01:10:53 Why Meaningful Work Beats Chasing the Algorithm01:13:11 Ikigai, the Japanese Idea He Still Uses at Complex01:18:36 Why He Sold His Name but Kept Complex01:21:48 How Clothing Tags Got Complex 150,000 Subscribers01:26:41 Why He Went Back to Complex01:27:57 Where Media Is Going in the Next 5 Years01:29:00 Quickstrike Questions
- 1 weeks ago1h 35m
Gary Vaynerchuk - GaryVee Reveals How He Runs His $400M/Year Agency
Get Gary Vaynerchuk’s free Empire Playbook → openresidency.com/gary-vaynerchuk-playbookGary Vaynerchuk has 50 million followers, but he’s an operator first. He runs VaynerX, a $400 million media company, and is involved in six to seven other eight and nine-figure companies. He explains how it all fits together, why he calls VaynerMedia a production company, why big companies are losing to creators on shoestring budgets, and how his team is working toward 1,000 pieces of content a day.We also get into why live shopping is already a $1 trillion market in China, the 5-year bet that built VaynerSports, what people get wrong about VeeFriends, why he didn’t take a $200K salary until his 40s, and why he thinks the next Fortune 500 companies are the personalities blowing up online right now.🔗 GARY VAYNERCHUKWebsite: garyvaynerchuk.comInstagram: @garyveeYouTube: @garyveeX: @garyveeVaynerX: vaynerx.comVaynerMedia: vaynermedia.comVeeFriends: veefriends.com🎙️ OPEN RESIDENCYInstagram: @openresidencyInstagram: @markbrazil⚡ POWERED BYbeehiiv: Use code MARK30 for 30% off your first three months → beehiiv.com/openresidencyWispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai⏱️ CHAPTERS00:00:00 Trailer00:00:59 Inside His $400M Media Empire00:03:44 The Ad Agency Built Like a Production Company00:06:24 Why Big Companies Are Losing to Creators00:13:39 How He Plans to Post 1,000 Times a Day00:17:14 Quantity Is Not Debatable, Quality Is00:20:54 Why He Replies Kindly to Haters00:23:35 The Lost Story of How Twitter Built Gary Vee00:26:54 Why Operators Are About to Win Everything00:28:47 No $200K Salary Until His 40s00:31:53 Why He’s Running Toward TV as Everyone Leaves00:36:09 Why Alternative Sports Are About to Blow Up00:41:25 The $1 Trillion Live Shopping Boom in China00:44:32 Should You Post Lo-Fi or Premium Content00:47:09 Why He Only Hires Family and Old Friends00:50:25 Why He’s Not Scared of It All Falling Apart00:51:22 His Early Bets on Facebook, Twitter and Uber00:56:07 What People Get Wrong About VeeFriends00:57:59 His Plan to Become the Next Walt Disney01:02:03 The 5-Year Bet That Built VaynerSports01:03:33 Never Do a Deal With Your Favorite Athlete01:05:36 Inside VCR Group, His Restaurant Company01:08:24 Why He’ll Never Compromise His Audience01:10:02 Why Creators Are the Next Fortune 50001:14:03 Quickstrike Questions
- 3 weeks ago2h 4m
Kallaway - The Most Valuable Content Training For Business Owners You'll Ever Watch
Get Kallaway’s free Content Strategy Playbook → openresidency.com/kallaway-playbookTry Sandcastles, the AI content tool from the live demo → sandcastles.aiHow to connect Sandcastles MCP to any AI platform: help.sandcastles.aiJoin Kallaway’s 4 week content growth program (closes October 25): kallaway.co/launchWork with Kallaway 1:1 to scale your content: kallaway.co/contactWatch Kallaway’s first episode → Open Residency x KallawayKallaway has built three seven-figure businesses on content, and this is his second time on the show. A year after his first episode, he explains why most content has stopped working and the four ways left to stand out in a crowded niche: better ideas, more advanced takes, better proof and better storytelling.Then he shares his screen for a live demo of Sandcastles, the AI content tool he co-founded, using it with Claude on his own channel, on a plastic surgeon starting from zero, and on Mark’s channel. We also get into how he brings in 10,000 to 15,000 emails a month from short form, why he turned his views down on purpose, and how the predictions he made last year held up.🔗 KALLAWAYInstagram: @kallaway⚡ POWERED BYbeehiiv: Use code MARK30 for 30% off your first three months → beehiiv.com/openresidencyKetone IQ: Visit ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.Wispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai⏱️ CHAPTERS00:00:00 Trailer00:00:42 Social Media Has Split Into Different Games00:02:27 Why Copycats Are a Bigger Problem Than AI00:03:59 Why Your Content Stopped Working00:10:29 The 4 Ways Left to Stay Competitive00:15:40 Why He Turned His Views Down on Purpose00:20:55 Proof Is the Ultimate Separator00:22:27 Why Mark Stopped Hiding His Numbers00:28:27 Why Stories Sell Better Than Facts00:30:03 Why Distribution Is the Final Moat00:31:32 Followers Are Rented, Emails Are Owned00:34:43 How He Gets 10K to 15K Emails a Month00:39:39 How to Build Trust Without Proof00:41:57 Learn a Skill Before You Make Content00:45:29 Why He Built Sandcastles, His AI Content Tool00:49:20 Live Demo: Find the Best Videos in Your Niche01:00:20 What Claude Found When His Views Dropped01:12:16 A Plastic Surgeon’s Content Plan From Zero01:27:02 Auditing Mark’s Own Channel Live01:36:01 Grading the Predictions He Made Last Year01:45:39 Running Three Businesses With a Baby Coming01:47:48 What Changes in Content by the End of 202701:51:23 Quickstrike Questions
- Sep 28, 20262h 6m
Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out
Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.orgRonnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbookRonnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.🔗 RONNIE FIEGWebsite: kith.comInstagram: @ronniefiegInstagram (Kith): @kithDownload the Kith App: kith.com/pages/kith-app🎙️ OPEN RESIDENCYInstagram: @openresidencyInstagram: @markbrazilLinkedIn: Mark MastrandreaWebsite: openresidency.comEmail: info@openresidency.com⏱️ CHAPTERS00:00:00 Trailer00:01:08 What 15 Years on the Sales Floor Taught Him00:10:17 The Difference Between Taste and Style00:17:57 The Golf Collab He Almost Said No To00:21:45 The 2007 ASICS Shoe Nobody Recognized00:29:00 Why He Walked Away From 800 Visitors a Day00:39:10 Six Samples to Get One Hoodie Right00:43:46 Give People More Than What They Pay For00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week00:57:18 The New Luxury Is Emotion, Not Price01:02:39 Why Kith Spends on Stores, Not Ads01:10:11 Why Kith Drops Something New Every Monday01:13:59 The BMW Poster That Became a Collab01:19:54 The Ideas BMW and Coca-Cola Said No To01:27:33 The Trips Where Nobody Is Asked to Post01:32:03 Why Giorgio Armani Is His Proudest Collab01:36:14 From Lifelong Fan to Knicks Creative Director01:46:53 What Building Kith Has Cost Him01:52:44 How Kith Mentors High School Students01:54:12 Every Kith Shoe in One Book01:56:44 Where Kith Goes in the Next 15 Years01:59:14 Quickstrike Questions
- Sep 14, 20262h 45m
Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist
Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbookPaddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention.You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale.🔗 PADDY GALLOWAYWebsite: paddygalloway.comCourse: Paddy Galloway AcceleratorNewsletter: Join Paddy’s newsletterInstagram: @paddygallowayX: @PaddyG96YouTube: Paddy GallowayLinkedIn: Paddy Galloway🎙️ OPEN RESIDENCYInstagram: @openresidencyMark’s Instagram: @markbrazilMark’s LinkedIn: Mark MastrandreaWebsite: openresidency.comEmail: info@openresidency.com⚡ POWERED BYKetone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidencyWispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr FlowMomentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.combeehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv1 of 10: 1of10.com/affiliate/openresidency⏱️ CHAPTERS00:00:00 Trailer00:01:00 How Red Bull Went From 400K to 9M Views00:04:09 Why Every Other Business Moat Is Dying00:09:03 Your Idea Caps Your Views Before You Film00:16:36 What He Learns From 100-Subscriber Channels00:21:02 The Three Viewers Every Video Has to Hit00:29:17 Why Your Audience Won't Follow You Anywhere00:33:24 What Every 100M-View Video Has in Common00:40:11 The Three Places Ideas Actually Come From00:49:04 The Thumbnail Everyone in Business Copied00:52:31 100 Ideas to Make 1 Video01:02:42 20% Better Thumbnail, 40x the Views01:13:18 Ten Titles, Three Thumbnails, Every Video01:20:20 When to Panic After You Hit Publish01:27:42 How to Write a Title People Click01:37:28 The Only Two Metrics He Trusts01:43:08 The 45-Second Intro Formula01:52:14 The Algorithm Is Always Behind the Audience01:57:26 Storytelling Is Useless Without Stakes02:01:36 Don't Start a Channel You Can't Commit To02:10:12 The Pendulum Between Quality and Packaging02:16:09 The One Thing AI Still Can't Do02:19:00 Why YouTube Is Beating Netflix and Disney02:25:22 Quickstrike Questions
- Sep 1, 20263h 4m
Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook
We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbookRoman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.⏱️ CHAPTERS00:00:00 Trailer00:01:01 -$3M In Debt To $13M In Cash00:02:19 The Four Levers of Supply Chain00:03:16 What a Bill of Materials Actually Is00:05:37 Why 99 of 100 Founders Have No Bill of Materials00:17:35 How to Negotiate Price Breaks00:27:02 Tariffs and Who Eats the Cost00:29:45 Payment Terms and the Float That Funds You00:34:12 Consignment: The Holy Grail of Payment Terms00:36:12 Turning Your Supplier Into Your Bank00:43:07 Closing the Books by the 15th Every Month00:45:32 Pulling 75% of Profits Out Every Month00:48:18 Why You Work for Zuck, Not Yourself00:53:19 How a Dividend Recap Works01:00:33 Where He Puts the Cash01:08:02 Spotting AppLovin Before Wall Street01:13:17 Picks and Shovels Over Consumer Brands01:16:58 Splitting an $85M Ad Budget by Channel01:21:53 Day Rates, Fixed Fees and Paying Creators01:24:07 What's Broken in Your Meta Account01:33:12 The One Metric He Watches in Meta01:38:04 $70M Spent on YouTube Sponsorships01:44:04 4X-ing Influencer Outreach With AI01:53:02 Why Localization Is the Last Big Unlock01:56:57 Becoming the Supplier He Buys From02:02:54 How 16,000 Twitter Followers Built His Deal Flow02:07:02 Why Micromanagement Is Actually a Gift02:19:05 The Hiring Book That Took Him to $200M02:26:34 Building the Scorecard for a Head of Finance02:36:55 Top Grading Every Job They've Had02:41:14 $100K in New York vs $20K in Shenzhen02:45:53 The Biggest Hiring Mistake He's Made02:48:03 What He Cuts First When He Buys a Business02:52:45 Quickstrike Questions🔗 ROMAN KHANWebsite: https://roman-khan.com/Newsletter: https://roman-khan.com/X: https://x.com/RomanEcomLinkedIn: https://www.linkedin.com/in/raisuddinkhan🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com⚡ POWERED BYRokt → https://www.aftersell.com/demo?utm=open_residencyMomentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.comChargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
- Aug 17, 20261h 10m
Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand
Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbookNima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M.🔗 NIMA JALALIWebsite: https://www.saltandstone.comInstagram: https://www.instagram.com/nimajalaliLinkedIn: https://www.linkedin.com/in/nima-jalali-07367568🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com⚡ POWERED BYWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/CHAPTERS00:00:00 Trailer00:00:51 The Snowboarder Who Went Pro00:03:36 From ACL to Starting a Brand00:10:49 Why Deodorant Over Everything00:18:48 The Formula That Took Years00:21:55 Outselling P&G and Unilever00:25:38 Number One at Sephora and Amazon00:31:32 Why Collabs Aren't About the Money00:35:21 Building 9 Figure Brand Fully Remote00:47:43 Two Bites of the Apple00:54:43 Why He Left Money on the Table01:01:25 Quickstrike Questions
- Aug 3, 20262h 3m
Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026
Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbookTyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition.You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics.⏱ CHAPTERS00:00:00 Trailer00:00:42 What Big Desk Energy Actually Is00:02:50 Building in Public Before the Product00:07:31 Pre-Launch Waitlist Strategy00:09:13 Email Gates and the Content Flywheel00:11:58 Referral Programs and Beyond00:17:13 The Boost Network and Cross-Promotion00:21:27 Lead Magnets That Actually Convert00:24:26 Five Ways to Monetize a Newsletter00:28:39 Direct Sponsorships and the Media Kit00:41:44 Digital Products and Paid Subscriptions00:47:54 The Costa Rica Founder Mastermind00:52:39 Building in Public: Wins and Backfires01:06:24 The beehiiv MCP and Agentic Workflows01:26:38 Creator Economy in the AI Era01:31:27 Running 130 People Fully Remote01:35:32 Weekly Success List and All-Hands Rhythm01:42:51 The $12.5M Series A in Six Days01:50:29 Quickstrike Questions🔗 TYLER DENKWebsite: https://bigdeskenergy.comInstagram: https://www.instagram.com/tylerdenk_/X: https://x.com/denk_tweetsLinkedIn: https://www.linkedin.com/in/tyler-denk/🎙 OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com⚡ POWERED BYbeehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthrisWispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR")Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com
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About Open Residency
The show for ambitious operators scaling their businesses.Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
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