Marc Eckō - The Marketing Playbook That Built Ecko & Complex

Get Marc Eckō’s free playbook → openresidency.com/marc-ecko-playbookMarc Eckō went from an airbrush gun in a New Jersey garage to over $500 million in sales. He almost went bankrupt more than once, sold Eckō for nine figures, started Complex, sold that too, and is now back at Complex as chief creative and innovation officer. He walks through how Eckō started, the partner who put in the first $5,000, the production deal that was too good to be true, and the cease and desist that forced Echo to become Eckō.We also get into the Where’s Eckō sticker campaign he ran with no money, tagging Air Force One to launch a video game, buying Barry Bonds’ record home run ball and letting fans vote on its fate, when to license your brand and when to run it yourself, ikigai, the Japanese idea he still uses at Complex, and how the tags on Eckō clothes got Complex its first 150,000 subscribers.🔗 MARC ECKŌInstagram: @beingmarceckoEckō: ecko.comComplex: complex.com🎙️ OPEN RESIDENCYInstagram: @openresidencyInstagram: @markbrazilLinkedIn: linkedin.com/in/markmastrandreaWebsite: openresidency.comEmail: info@openresidency.com⚡ POWERED BYWispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai⏱️ CHAPTERS00:00:00 Trailer00:00:45 How Eckō Started With an Airbrush Gun00:05:45 Influencer Marketing Before It Had a Name00:08:40 The Partner Who Put In the First $5,00000:12:57 The 2 Things That Took Eckō to Millions00:22:51 The Production Deal That Was Too Good to Be True00:32:56 The Fax That Forced Echo to Become Eckō00:39:58 The Reset That Got Eckō Out of Debt00:42:30 The Where’s Eckō Sticker Campaign Built on No Money00:48:46 Tagging Air Force One to Launch a Video Game00:54:22 Buying Barry Bonds’ Record Ball and Letting Fans Vote01:01:22 Buying Back the License to Run His Own Stores01:05:08 When to License Your Brand and When to Run It Yourself01:10:53 Why Meaningful Work Beats Chasing the Algorithm01:13:11 Ikigai, the Japanese Idea He Still Uses at Complex01:18:36 Why He Sold His Name but Kept Complex01:21:48 How Clothing Tags Got Complex 150,000 Subscribers01:26:41 Why He Went Back to Complex01:27:57 Where Media Is Going in the Next 5 Years01:29:00 Quickstrike Questions