The Follow-Up Queen: Building a Strategic Process That Converts with Evelyn Oluwole

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task. Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.  Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open. If you want to enhance your follow up, then this is a must-listen.  00:00 Welcome and introduction to Evelyn01:30 What Follow Up Means02:42 Three Follow Up Mistakes06:52 Add Value Not Noise09:28 Stakeholders and Account Mapping14:01 Trust and Retention Mindset15:46 AI and Human Touch22:24 McDonalds Follow Up Example26:59 Timing Next Steps and Value32:23 When to Stop Following Up36:39 Dear John Email Debate40:00 Quick Fire Round42:00 One Follow Up Challenge43:36 Final thoughts and goodbye If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.