How Time Out is Reinventing Content for Modern Audiences

In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out. Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape. This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the drive for ‘negative news’ clicks and how their 4,000+ members of the ‘Time Out Loud’ community is being used for editorial direction and advertiser insight work.  00:00 Introduction and Rob's Career Beginnings02:51 Rob's Journey from Sports Science to Media08:41 Leadership lessons10:08 Joining Time Out 11:25 Time Out Markets model13:10 The Evolution of Media and Audience Engagement18:14 Moving Away from Page Views to Core Value19:06 The Power of Human Reviews and Authentic Content21:29 Using Community and First-Party Data for Insights30:44 Adapting to Platform Changes and Diversification34:02 The Future of Media and AI Challenges34:44 Leadership, Culture, and Learning from Mistakes35:19 Quickfire Questions If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.